CSPC: Lana Del Rey Popularity Analysis

Lana Del Rey

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Thus…

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

What can we say about Born to Die streams? It has it all. The huge hit, Summertime Sadness, up to nearly 1 billion streams combined with Spotify and YouTube. Very solid singles are there too with Video Games, Blue Jeans and the title track on 150-200 million Spotify streams, and 285-440 million YouTube plays each. It also had tremendous streaming figures for the album tracks as well. The extensive 18 additional songs from the Paradise Edition of the album average an incredible 49 million streams on Spotify.

This superb all round performance is worth more than 2,1 million equivalent album sales, more than Coldplay‘s Mylo Xyloto and One Direction‘s Take Me Home combined, two of the biggest 2011-2012 albums on streaming platforms.

At 594,000 equivalent album sales, Ultraviolence can’t compare to its illustrious predecessor. That tally is very good on its own though. The most positive sign is the large total of 526 million Spotify streams in spite of the biggest song, West Coast, barely scratching over 100 million. The album clearly had no stand out hit, but the following Lana remained strong.

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HasBeyn

I believe this deserves an update.. it’s been so long! Born To Die is doing amazingly in longevity. The latter should be at around 11.5M-12M CSPC?? Considering it has over 3B on Spotify.

Hope it can get updated soon.

[…] Del Rey, a este ponto, dispensa apresentações. Tendo já movido mais de 15 milhões de unidades equivalentes a álbuns, é seguro afirmar que o seu nome e a sua presença na música pop é incontestavelmente […]

Jay

Really good article. Are you going to be updating the sales any time soon specifically Honeymoon & LFL sales? Thanks 🙂

Nid

I think there’s a typo for Australia born to die number 240,000 instead of 140,000.

Also do you know if any of lana’s Songs are eligible for any sort of certification in the US?

Nid

Thanks for the clarification! Also in Sweden btd paradise edition is certified 2x plat so why only put 15k?

Lizz

hi u should update this since btd was just last week eligible to go 3x platinum

Lizz

on us*

joel Reis

hey if u go on mediatraffic it says 609k units for lust for life , so with the streams on spotify (355million) and track sales the album surpassed 1 million units?

Liz

For digital song sales is that pure or with streaming?

Helloo

If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

Helloo

I’m confused, why does wiki have the sales separated as two different studio albums?

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