CSPC: Lana Del Rey Popularity Analysis

Lana del Rey by Terry Richardson

Digital Singles Sales

As a reminder, the weighting is done with a 10 to 1,5 ratio between albums and digital singles.

Born to Die (2012) – 2,055,000 equivalent albums

Born to Die – 1,600,000
Blue Jeans – 1,200,000
Video Games – 2,900,000
Summertime Sadness – 5,100,000
Ride – 500,000
Remaining tracks – 2,400,000

Ultraviolence (2014) – 300,000 equivalent albums

Ultraviolence – 400,000
Shades of Cool – 300,000
Brooklyn Baby – 300,000
West Coast – 600,000
Remaining tracks – 400,000

Honeymoon (2015) – 120,000 equivalent albums

High by the Beach – 400,000
Remaining tracks – 400,000

Lust for Life (2017) – 30,000 equivalent albums

All tracks – 200,000

Orphan – 525,000 equivalent albums

Once Upon a Dream – 500,000
Young and Beautiful – 2,800,000
Remaining tracks – 200,000

Summertime Sadness, mostly thanks to the remix from Cedric Gervais, is the only song that gained heavy rotation on US radio stations. This helped selling the song in large quantities. The disappearance of ringtones by 2012, and the lack of success by Lana in main digital markets of Asia, limit those figures. Still 5,1 million is a great total.

Video Games, Born to Die and Blue Jeans all sold past 1 million in spite of very low sales in the US upon release. They enjoyed a great showing here and there in Europe, but also kept selling steady amounts for several years.

The song Young and Beautiful, extracted from The Great Gatsby soundtrack, was largely purchased as the perfect addition to Born to Die.

Similarly to original album sales, both the drop in fame, and of the market overall, conclude on an abrupt decrease of sales era after era. Lana has still sold a nice total of 20 million singles in digital forms.

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HasBeyn

I believe this deserves an update.. it’s been so long! Born To Die is doing amazingly in longevity. The latter should be at around 11.5M-12M CSPC?? Considering it has over 3B on Spotify.

Hope it can get updated soon.

[…] Del Rey, a este ponto, dispensa apresentações. Tendo já movido mais de 15 milhões de unidades equivalentes a álbuns, é seguro afirmar que o seu nome e a sua presença na música pop é incontestavelmente […]

Jay

Really good article. Are you going to be updating the sales any time soon specifically Honeymoon & LFL sales? Thanks 🙂

Nid

I think there’s a typo for Australia born to die number 240,000 instead of 140,000.

Also do you know if any of lana’s Songs are eligible for any sort of certification in the US?

Nid

Thanks for the clarification! Also in Sweden btd paradise edition is certified 2x plat so why only put 15k?

Lizz

hi u should update this since btd was just last week eligible to go 3x platinum

Lizz

on us*

joel Reis

hey if u go on mediatraffic it says 609k units for lust for life , so with the streams on spotify (355million) and track sales the album surpassed 1 million units?

Liz

For digital song sales is that pure or with streaming?

Helloo

If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

Helloo

I’m confused, why does wiki have the sales separated as two different studio albums?

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