CSPC: Lana Del Rey Popularity Analysis

Lana del Rey by Terry Richardson

Digital Singles Sales

As a reminder, the weighting is done with a 10 to 1,5 ratio between albums and digital singles.

Born to Die (2012) – 2,055,000 equivalent albums

Born to Die – 1,600,000
Blue Jeans – 1,200,000
Video Games – 2,900,000
Summertime Sadness – 5,100,000
Ride – 500,000
Remaining tracks – 2,400,000

Ultraviolence (2014) – 300,000 equivalent albums

Ultraviolence – 400,000
Shades of Cool – 300,000
Brooklyn Baby – 300,000
West Coast – 600,000
Remaining tracks – 400,000

Honeymoon (2015) – 120,000 equivalent albums

High by the Beach – 400,000
Remaining tracks – 400,000

Lust for Life (2017) – 30,000 equivalent albums

All tracks – 200,000

Orphan – 525,000 equivalent albums

Once Upon a Dream – 500,000
Young and Beautiful – 2,800,000
Remaining tracks – 200,000

Summertime Sadness, mostly thanks to the remix from Cedric Gervais, is the only song that gained heavy rotation on US radio stations. This helped selling the song in large quantities. The disappearance of ringtones by 2012, and the lack of success by Lana in main digital markets of Asia, limit those figures. Still 5,1 million is a great total.

Video Games, Born to Die and Blue Jeans all sold past 1 million in spite of very low sales in the US upon release. They enjoyed a great showing here and there in Europe, but also kept selling steady amounts for several years.

The song Young and Beautiful, extracted from The Great Gatsby soundtrack, was largely purchased as the perfect addition to Born to Die.

Similarly to original album sales, both the drop in fame, and of the market overall, conclude on an abrupt decrease of sales era after era. Lana has still sold a nice total of 20 million singles in digital forms.

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tsaotd

Her sales are honestly really impressive for an artist that is considered by a lot of people to have few hits, Born To Die probably added another 500k pure sales since this update and is currently outstreaming nearly every pre-streaming era albums(it’s doing over 2,5m daily streams on spotify for some time), apart from actual monsters like Teenage Dream and Doo-Woops & Hooligans. Ultraviolence is the real surprise for me though, when it released it had almost a 80% drop from btd and now it’s doing around 1,5m daily streams, almost the same as albums that were released in the… Read more »

Isaac

Hello?? When is the update???

Togetic

Lana truly deserves an update as well as a re-evaluation of the comments. In the last update in 2017, it looked like she was a one-album wonder with no consistency. Now I believe her numbers are much healthier with her first five albums over the 2M mark (unless I’m mistaken) indicating a stable fanbase. Ultraviolence has also impressed on streaming, well over 3M units now and not as nasty a drop from Born to Die as it was at first.

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