CSPC: Mariah Carey Popularity Analysis

Mariah Carey

Full Length related records Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, instead they exploit the value from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued this downgrades catalog sales of the original LP. Thus, to perfectly gauge how worthy the original is, we need to re-assign sales proportionally to its contribution of all compilations which feature its songs. The following table explains it all.

Remaining Long Format Part 1 – First Compils & Lives

How to understand this table? If you check for example the MTV Unplugged live album line, those figures mean it sold 6,500,000 units worldwide. The second statistics column means all versions of all songs included on this package add for 49 million streaming plays on Spotify.

The second part on the right of the table shows how many streams are coming from each original album, plus the share it represents on the overall package streams. Thus, streaming figures tell us songs from Emotions are responsible for 47% of the MTV Unplugged tracklist attractiveness, which means it generated 3,087,000 of its 6,500,000 album sales and so on for the other records.

It is well known that Emotions was much weaker than Mariah’s debut album. Something underrated is MTV Unplugged, which contains its biggest songs, and came out only 9 months after the studio album. Mariah Carey lasted 66 weeks inside the Top 40 US Album Chart against only 34 for Emotions. It started its freefall, from comfortably inside the Top 50 to out of the Top 100, one month later. Very precisely when MTV Unplugged was released, obvious evidence of cannibalization.

In the same way, Music Box is always regarded as the diva’s uncontested biggest album ever. Something interesting appears within #1’s distribution as Daydream is responsible for a bigger share of its sales. That album was released closer to the compilation, meaning it had less years to sell well. Especially since when entering catalog status, Music Box was being boosted precisely thanks to Daydream’s success. It explains why in pure album sales Daydream is so much lower while it topped Music Box in all three singles formats.

Later compilations included All I Want For Christmas Is You which easily made it the main creator of album sales, although those packages sold nowhere near as much as #1’s.

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Anon

Hi MJD,

Is there any way you can explain how her album “Merry Christmas” was recently certified 8x Platinum? It was certified 6x Platinum in 2019, so the jump seems hard to figure out.

Also RIAA has had some other album certs that are confusing recently. Kanye West & Jay-Z’s “Watch the Throne” is certified 5x Platinum, even though the equivalent units seem to be barely past 3 million!

Thanks

Sweet Serenity

I think merry christmas was already eligible for 7×/8×platinum in 2019 but Mariah’s label only paid for the 6×platinum cert.

Jazz

Probably her record label havent issued for a re audit on the album for quite some time, and when they finally request for an audit, the album jump from 6-8 million.

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