CSPC: The Beatles Popularity Analysis

The Beatles Digital Art by David Alexander Elder

Digital Singles Sales

From 2004 to 2007 the digital singles market was booming. From 2008 it was already mega huge, seriously challenging album sales as the main avenue consumers were selecting. During all those years, the Beatles were notably known for being part of digital world holdouts.

After years of negotiation on royalties amounts plus the inevitable need of putting their music available in iTunes & Cie due to the always larger number of people deciding to go by digital music only, their catalog ultimately appeared on downloads software in November 2010. Their first week sales of 2 million digital tracks – plus 450,000 albums, counting each album part of boxes independently – was widely marketed. What happened after was way less visible.

It doesn’t mean their sales were disappointing yet. They were surely not as-stellar-as one could have expect from the fab four. In the US, after shifting some 3 million singles by the end of 2010, their first full year of availability saw 4,7 million purchases. With the initial hype being over and the market falling from 2013, their 2012-2016 US sales dropped year by year at 3,5 million, 3,3 million, 2,9 million, 2,5 million and 1,9 million units. This still translates into a healthy 22 million units to date.

Elsewhere, sales have been solid too, although not as high as their US showing. The band recently crossed 2 million digital single sales in the UK and 1 million in South Korea with a worldwide total now up to 35 million.

Let’s break down those sales era by era over the next pages, going through every big hit.

As a reminder, the weighting is done with a 10 to 1,5 ratio between one album and one digital single.

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Carmen T

B est
E xciting
A mazing
T alented
L ads
E ver
S een

No wonder they are not considered one of the best groups ever, BUT THE BEST:)
Three things in this world that is precious, and we are lucky to enjoy.
The Environment, Animals, Beatles

Sonique

Is it true that data from other markets such as USSR/Russia and Philippines are still needed to be added in The Beatles sales? And will you pls confirm if Long Tall Sally sales were already included in your analysis or is that part still missing?

Thank you!

Sonique

MARTIN!!!!!!!! 😍😍

or MJD

Martin

No, data from those markets has been accounted for. When an update is performed, we will look to see if any additional information/knowledge has come to light, which certainly has with regards to the USSR and adjusted numbers accordingly.

Not sure what you mean, with regards to LTS.

Last edited 2 months ago by Martin
Sonique

Martin, thank you 😍 🤗

Sonique

What do you mean by it will probably downgrade their traditional albums? Can you please elaborate on this? Will it not increase their CSPS since sales were missing from these countries?

Thank you, MJD 😍

Sonique

So the missing data would not increase their sales but to allocate them properly?

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