Michael Jackson – Invincible (2001)
Claimed Sales – 10,000,000
Estimated Sales – 7,400,000
No, I won’t be getting into the debate of Michael Jackson belonging to the divas group or not! Surely the global superstar has his own legion of stans. I started this article pointing out how much better 10 million looks than 9 million. This is ever more true when you used to average more than 30 million and suddenly stop at 7 million.
Some even argued 11 or 13 million sales for this record. In reality it shipped 5,4 million units during the year 2001 and definitely sold in the negatives in 2002. How is that possible? Well, it happens when returns are higher than new shipments, which is a rare scenario but still occurs when an album is hyped around the Christmas season and is expected to sell for many months, as was the case with Invincible.
I gave consolation prizes for the previous two cases. Which one would fit with this new example? Quite an easy one, this album is the only one regarded as a huge bomb while all the others are regarded as albums in the good sellers to absolute blockbusters range. Certainly that tells you something about Michael Jackson’s level of popularity.