Destroying Myths: Fake 10 million sellers

Michael Jackson – Invincible (2001)

Claimed Sales – 10,000,000
Estimated Sales – 7,400,000

No, I won’t be getting into the debate of Michael Jackson belonging to the divas group or not! Surely the global superstar has his own legion of stans. I started this article pointing out how much better 10 million looks than 9 million. This is ever more true when you used to average more than 30 million and suddenly stop at 7 million.

Some even argued 11 or 13 million sales for this record. In reality it shipped 5,4 million units during the year 2001 and definitely sold in the negatives in 2002. How is that possible? Well, it happens when returns are higher than new shipments, which is a rare scenario but still occurs when an album is hyped around the Christmas season and is expected to sell for many months, as was the case with Invincible.

I gave consolation prizes for the previous two cases. Which one would fit with this new example? Quite an easy one, this album is the only one regarded as a huge bomb while all the others are regarded as albums in the good sellers to absolute blockbusters range. Certainly that tells you something about Michael Jackson’s level of popularity.

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Jarrad Hurley

Invincible started out as one of Michael’s fasted-ever selling albums but Sony cut all promotion for it within three months of release and defunded Michael’s planned film clips. It’s unfair to call the album a flop when you consider how well it did in the period when it was actually active – And it did that on the power of only one song that was promoted. I am not going to say Invincible was an incredible album (it wasn’t). But the album had a lot more potential than it showed and Sony didn’t allow it to find its feet. Certainly… Read more »

Pat Smith

Both Sony and Michael Jackson cut all promotion. Michael Jackson refused to perform Invincible songs when he had opportunities to do it. Instead, he decided to perform old stuff like Dangerous (2002) or Man In The Mirror (2001). That’s a strange way to promote his new album… He could have made more sales if he had just decided to perform his new songs. Michael Jackson also refused to get involved in his own video for “Cry”. How can he expect that the album Invincible will get some hype with such a bland video? That tends to show that he was… Read more »

Giuliano

Sorry but was Sony that refused to authorize MJ to perform the new songs. Always Sony decided to stop all kind of promotion ( including cutting short the budget for the Cry video and that’s why M Wasn’t in it ). In a radio interview before the release of the album MJ said clearly that he had planned to do a video for Umbrekable, the lost children and whatever happens at least and after that other kinds of promotions, maybe also a tour. He worked really long and hard as always on this record and had no reason at all… Read more »

Gina

Question is which of these albums held up & still sound fresh? Imo Invincible sounds better as time goes on

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