Understanding: The Impact of Streaming versus your Fave Artist (& his label)

1412_0414 Coyote

Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?

As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from Continue reading “Understanding: The Impact of Streaming versus your Fave Artist (& his label)”

CSPC: The Weeknd Popularity Analysis

The Weeknd

Some 20 years ago, when divas were everywhere, Canadians were dominating the music industry with the likes of Celine Dion, Shania Twain and Alanis Morissette. Nowadays, streaming beasts are the real deal. The type of act and the way of music consumption changed, but Canadians are still doing it best. If Justin Bieber and Drake are the two best known current stars from the country, The Weeknd has very little Continue reading “CSPC: The Weeknd Popularity Analysis”