CSPC: Lana Del Rey Popularity Analysis

Lana Del Rey

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Thus…

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

What can we say about Born to Die streams? It has it all. The huge hit, Summertime Sadness, up to nearly 1 billion streams combined with Spotify and YouTube. Very solid singles are there too with Video Games, Blue Jeans and the title track on 150-200 million Spotify streams, and 285-440 million YouTube plays each. It also had tremendous streaming figures for the album tracks as well. The extensive 18 additional songs from the Paradise Edition of the album average an incredible 49 million streams on Spotify.

This superb all round performance is worth more than 2,1 million equivalent album sales, more than Coldplay‘s Mylo Xyloto and One Direction‘s Take Me Home combined, two of the biggest 2011-2012 albums on streaming platforms.

At 594,000 equivalent album sales, Ultraviolence can’t compare to its illustrious predecessor. That tally is very good on its own though. The most positive sign is the large total of 526 million Spotify streams in spite of the biggest song, West Coast, barely scratching over 100 million. The album clearly had no stand out hit, but the following Lana remained strong.

19 thoughts on “CSPC: Lana Del Rey Popularity Analysis”

  1. Great work again you guys!

    I have to say, I didn’t expect Born To Die to break the 10m mark, matching big albums by 1D and Taylor Swift in the same time frame! This album’s success kinda reminds me of Lorde’s debut, but on a higher scale, in which they both dominated the 3 main formats (album sales, downloads, streaming)
    I assume Born To Die’s huge tally was accumulated over a longer period of time as a great catalog album, rather than being big during its promotional campaign, thus making people very surprised seeing how well it has done!
    I’m also impressed by how Born To Die smashed so hard in France and Germany! I didn’t know sales like that by an international artist was still possible! MJD, aside from Adele’s last 2 albums, are there any other international albums that challenges Born To Die’s sales in those 2 countries?
    Lastly, her career is certainly in a downward spiral! I’m afraid she’ll end up a 1 album wonder. While she is stronger in streaming than in downloads, her tally is decreasing despite the growing audio streaming market. Hopefully she’ll reverse the trend!
    Btw, how close are you in completing the Cher analysis? Are you going to include her career with her husband as well? Looking forward for that legend’s article soon!

    1. Hi Raffi!

      There is still quite a lot of work on Cher but I’m confident I’ll advance fast on it since I have a large amount of available time during the next few days. Her discography with her former husband will be included too 🙂

    1. Hi Julien,

      MJ is not forgotten obviously, but those studies take time. As he had near no news since CSPC series started, we haven’t got into his figures for now. No doubt this day will come!

    1. Hi Dan!

      We have always been working on two main pipes:
      – artists with strong news surrounding them (new album, passing etc)
      – else, completing the missing historical artists

      Polls provides users the capability to request for specific artists from the second category. We won’t be ignoring artists releasing new albums though. Last time we studied Nickelback and Pink Floyd for that reason, now Lana Del Rey.

      Artists from the poll remain those we are and will work with in order to complete all missing acts – BEPs/Fergie/Will.i.am have already been posted, Cher is advancing and the update of Drake is started too. Then, Usher / High School Musical will follow them!

      1. Didn’t know there’s a team, i thought it’s just one guy here 🙂
        Are Queen on the bucket list?
        Thanks for the answer.

        1. Yes there is a team!

          Hernan Lopez is in charge of physical singles and music videos estimates while Anthony Blanchard does the streaming part and build calculations behind compilations’ ratios. I complete album (inc. compilations) sales, downloads, the writing of articles plus the verification of remaining parts. Then Ryan Be helps fixing language-related flaws.

          Queen aren’t among the short list of acts coming very soon but just like Phil Collins they are inevitable giving their impressive sales.

  2. Why not do Phil Collins MJD? His albums FACE VALUE, HELLO I MUST BE GOING, NO JACKET REQUIRED…was massive world-sellers.

  3. Hi MJD

    You said one of two main pipes is – “artists with strong news surrounding them (new album, passing etc)” – then I’m thinking about Soundgarden and late Chris Cornell. It would be interesting to see Soundgarden’s CSPC methinks’.

    Thanks. Great work again.

  4. Very interesting article! Nice to see Born To Die over 10 million CSPC units.

    In the same vein, do you plan to study The XX? I’m wondering because you said in 2014 on ChartsinFrance that only 2 albums had all their tracks over 10 million streams: Born To Die and The XX. I’d be curious to see the CSPC total of their debut, as well as Coexist.

    Also is there an article about P!nk coming soon given she’s got an album out in October?

    No pressure for these two acts though as you already have a huge amount of work ahead with Cher and Usher on the way among others.

    Keep up the great job!

  5. I think Lana is so chick! s2 Thank you for your work in her sales. Do you thin it is possible to do a CSPC for Grace Jones sales, or there’s not enough data for her? (I only found something in the old Billboard archives, and put everything I could find in her Wikipedia…)

  6. What about Paradise EP?

    I have this old numbers about her albuns:
    Born To Die (2012) (6.000.000)
    Paradise edition (2012) (650.000)
    Ultraviolence (2014) (1.250.000)
    Honeymoon (2015) (600.000)

    But i agree with you, your analise was perfect, country by country. I just want to see de numbers of paradise edition, the EP

  7. If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

    1. Hi Helloo,

      Both Born To Die and Born to Die Paradise Edition are already merged together on all figures of the article. The only stand-alone product is the EP Paradise which is added on “remaining” compilations category.

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