There is a kind of artists who have been around for long, that have never been the biggest selling force in the world and who suddenly just happen to be massive. Drake is one of them.
After his young years spent in acting within’ Canadian TV series Degrassi, Drake jumped into the typical road of rappers. That way includes independently released mixtapes, an EP and then ultimately the signing for a major label, which on his case happened in 2009 after the success of his EP So Far Gone earlier that year.
The Canadian rap artist is well known for being basketball team Toronto Raptors number one fan. Ironically, the rapper has been following exactly the same path as this team current star, DeMar DeRozan. A mere four days before his signing for Young Money label, owned by Lil Wayne, DeMar DeRozan was drafted by the Raptors. Just like DeRozan became big within’ the NBA in 2010 going from 8 to 17 points per game, Drake came from a Gold EP in the US to his first Platinum LP Thank Me Later in 2010. Then, from 2011 to 2015 DeRozan kept growing slowly until reaching All-Star status. From 2011 to 2015, Drake success remained consistent too. In the start of 2016 season, Toronto shooting Guard stepped up strongly with a 34 points average over the first 7 games. This has been the year of Drake definitive breakthrough too as his Views album gave him a new dimension on a worldwide scale.
What we feel about an artist success is not always verified on numbers though. While we do have PER – Player Efficiency Rating – for basketball players, we had no valid indicator to accurately rate a music star. Well, we had none until I introduced to you the Commensurate Sales to Popularity Concept! Let apply it to the subject of today, Drake!
As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple as it only consists in merging every format sales an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting how much each Drake album sold. Then, we will check sales of each track from those albums on each format – physical, digital and streaming – and weight them to value those figures on a par with album sales. To complete the study, we will study sales of the all side-project albums and music videos he released. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the rap superstar career results.