Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.
The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.
Streaming Part 1 – Studio Albums
The respective weakest tracks from + and x are on their way to cross 20 million and 40 million streaming plays, both unreal achievements. An other unbelievable milestones is managed by Tenerife Sea, One and I’m A Mess, album tracks at 100 million or more. Then, there is hits like The A Team, Sing, Don’t and I See Fire all well past 200 million. Plus, Thinking Out Loud results are just absurd at 737 million plays.
To resume, every track from Ed Sheeran two albums have been incredibly successful proportionally to its status. This is very visible in terms of album equivalent sales as + streams represent nearly 1,9 million sales while x is out of this world at almost 5,3 million!