CSPC: Ed Sheeran Popularity Analysis

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Physical Singles Sales

Most artists of today sold very low amounts of physical singles, which started to drop significantly from the end of the 90s until almost completely vanishing in 2007-2009 years.

With a debut album issued in 2011, Ed Sheeran is from a generation of artists that do not sold low amounts of physical singles – indeed he is from a generation of artists that hardly ever even released physical singles. His three biggest hits to date, arguably The A Team, I See Fire and Thinking Out Loud have got no CD release at all. A few of his hits had promotional CD singles sent to specialized retailers and radios and that’s it. If he never sold physical singles, what about digital sales of the singer?

5 thoughts on “CSPC: Ed Sheeran Popularity Analysis”

  1. Thank you for this article!

    Do you plan to study P!nk? Even though there’s no word about a new album, it would be interesting to see her CSPC results given she’s been active since 2000.

  2. Hi everyone!
    I reversed MJD’s formulas to determine the CSP for each track. We could interpret this as the CSP total “due to” a track, so its success.

    I have calculated the top 5 below:
    Song [Album] = CSP total (millions sales equivalent)

    Thinking Out Loud [x] = 4,25
    Photograph [x] = 2,61
    The A Team [+] = 1,96
    I See Fire [x] = 1,87
    Don’t [x] = 1,68

    4.25 millions equivalent sales is quite big. To give an idea, it’s more than any track released by Rihanna (please see here: http://chartmasters.org/2016/06/cspc-rihanna-popularity-analysis/#comment-1348).

    If you have any question/remarks about the method/calculation I used to obtained these numbers, I will be pleased to answer you.

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