Physical Singles Sales
Most artists of today sold very low amounts of physical singles, which started to drop significantly from the end of the 90s until almost completely vanishing in 2007-2009 years.
With a debut album issued in 2011, Ed Sheeran is from a generation of artists that do not sold low amounts of physical singles – indeed he is from a generation of artists that hardly ever even released physical singles. His three biggest hits to date, arguably The A Team, I See Fire and Thinking Out Loud have got no CD release at all. A few of his hits had promotional CD singles sent to specialized retailers and radios and that’s it. If he never sold physical singles, what about digital sales of the singer?