CSPC: Eminem Popularity Analysis


Streaming Sales

Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.

The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.

Streaming Part 1 – Golden Years


Of course those figures look weak compared to a recently released album by Drake or Justin Bieber. For albums issued some 15 years ago they are absolutely magnificent. Those three records add for 9 songs over 40 million, a criteria managed only by truly iconic hits. Just consider that Like A Prayer is the only Madonna song over 40 million, old and new songs included, to realize how massive of a feat Eminem manages with those albums. In terms of albums equivalent, if the Queen of Pop biggest catalog album was on 132,000 units, the rapper three sets register in this order 299,000 ; 645,000 and 1,005,000 albums equivalent.

Those tremendous results are made possible by the artist huge hits with ‘Till I Collapse up to an absurd 184 million, The Real Slim Shady to 111 million or Without Me to 93 million. But they are just as much realized thanks to the incredible contribution of his album tracks as even his very worst performing songs are all over 2 million more than some Madonna‘s US #1 hits like This Used To Be My Playground is on 1,4 million.

11 thoughts on “CSPC: Eminem Popularity Analysis”

  1. Great Work MJD, as always! I knew Eminem was huge, but not that big in terms of other formats. Eminem added an impressive 53,8m with other formats. That’s impressive!

    I imagine Michael Jackson’s total will be massive! Keep up the good work!

    By the way, MJD, can you do a CSPC analysis on Mariah Carey, Janet Jackson, Beyonce and Usher when you’re done with your current projects? Thanks

  2. Amazing sales! He is probably the biggest artist of this millenium, even bigger than Britney.

    Can you tell us the difference between Madonna’s and Celine’s albums sales? Is there a chance that Celine can outsell her someday (at least in albums sales, Celine is not a singles artist).

    1. Yes sales numbers from SoundScan reveal Eminem beat The Beatles in 00’s he wins ‘Artist of The Decade’ awards 2000-2009.

  3. The official numbers say Recovery has sold 10m but I guess Relapse has sold less than 4,4m
    I believe it’s 4,0-4,1m

  4. It seems you love Eminem because don’t stop to tell the fake sales of media have for his albums like Eminem Show with 28millions or Marshall with 32millions. It’s good to know he has sold quite less than many websites say.

  5. What are Eminem’s at least top 20 best selling singles list?

    I love Eminem a lot, my favorite rapper and is definitely…


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