Streaming Masters – Coldplay
With a discography that includes such hits as Yellow, Clocks, The Scientist, In My Place, Fix You, Viva La Vida, Paradise, A Sky Full Of Stars, Hymn For The Weekend, and Something Just Like This?, just how impressive are the overall streaming numbers for British act Coldplay.
With such a deep and highly successful catalog, being a given, what kind of numbers can we expect from them, on platforms such as Spotify and YouTube? Without further ado, let’s find out.
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Coldplay streaming review – the method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)
Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views
*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750
Coldplay streaming review – the results
Total: 19,173,344 EAS
Coldplay most streamed tracks (EAS)
1. Something Just Like This [Orphan] – 2,340,000
2. Hymn For The Weekend [A Head Full Of Dreams] – 1,519,000
3. The Scientist [A Rush Of Blood To The Head] – 1,251,000
4. Viva La Vida [Viva La Vida Or Death And All His Friends] – 1,171,000
5. Yellow [Parachutes] – 1,019,000
6. A Sky Full Of Stars [Ghost Stories] – 970,000
7. Fix You [X&Y] – 963,000
8. Adventure Of A Lifetime [A Head Full Of Dreams] – 844,000
9. Paradise [Mylo Xyloto] – 818,000
10. Magic [Ghost Stories] – 589,000
11. Clocks [A Rush Of Blood To The Head] – 469,000
12. Everglow [A Head Full Of Dreams] – 454,000
13. Princess Of China [Mylo Xyloto] – 314,000
14. Up&Up [A Head Full Of Dreams] – 264,000
15. Every Teardrop Is A Waterfall [Mylo Xyloto] – 251,000
16. Christmas Lights [Orphan] – 227,000
17. Trouble [Parachutes] – 225,000
18. In My Place [A Rush Of Blood To The Head] – 204,000
19. Speed Of Sound [X&Y] – 173,000
20. Charlie Brown [Mylo Xyloto] – 172,000
Sources: Spotify, YouTube, AWA (app), QQ, Genie.