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This is true and you make some very good points. Queens album sales though on here are still increasing faster than The Beatles.
The other point is Queen get way more streams on YouTube than The Beatles. Add them all up and you get a clearer picture.
No, their streams are doing better, The Beatles I am 100% certain still sell more albums.
I agree, The Beatles are selling more albums but if you look at this article you can see that Queen somehow made more money than anyone last year without any touring.
Queen make more money than anyone in 2020 and that’s without touring. https://www.musicbusinessworldwide.com/queens-music-is-making-crazy-money-could-it-be-worth-over-a-billion-dollars/
"Sinatra and Elvis don’t need Christmas to do excellent. All the songs in their respective top 50 are above 10m. By far the only artists pre-60’s with such a record."
I think you forgot about Johnny Cash 😉
Your Madonna/U2 comparison is interesting but more in the sense that it doesn't look good for U2, I think most people would expect their albums/deep cuts to be much more popular than hers...