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I wrote this because she can . Drake and Ed didn't use they catalog as smart as Taylor did it .
How? If she did 22m last year with a new studio album?
Also where are these units coming from? Her albums don't get certs anywhere yet she is doing millions of units.
If you think certs are an accurate way to assess performance you're sorely mistaken. Certs are not regularly updated. Looking at certs you'd think folklore is 2x Plat in the US when in reality its moved over 5m units. Taylor is doing 100k CSPC from streaming units daily = 36.5m a year. Additionally she is moving at least 3m pure per year = 39.5m. Not including the TEA, YouTube units, or additional pure from SNTV, which is sure to sell millions.
If you want to argue with her not doing 100k CSPC units daily from streams which I'm sure you will, perhaps choose a different site, as this entire one is built around it, also the current daily gains are broken right now but this is her CSPC gain on May 13:
CSPC Daily Gains (Change from 3/16)
Debut +2,150(+66.6%)
Fearless +9,860(+75.1%)
SN +9,540(+136.1%)
Red +10,390(+50.3%)
1989 +14,090(+43.3%)
reputatation +8,990(+66.8%)
Lover +11,900(+87.7%)
folklore +9,280(+63.1%)
evermore +5,160(+69.7%)
Mids +17,240(+20.5%)
Total: +98,630(+58.2%)
Oh and her daily streams are up about 8% from then, so the total is well over 110k including features and standalone tracks.
The reality is that Drake was huge in streaming US and some European markets and he still is huge in those places. The big growth of Spotify has been in latam and Asia where Drake has always being irrelevant
No I am just wondering because she has really weak album certs in Europe, Asia and Latin America. I would expect 1989 to be multiplatinum in countries like Germany and Spain.
I don't know what you mean by this. There's literally no certification body in 90% of Latin America and Asia
If Speak Now TV gives her discography a big boost (ex. 160m-180m), then she has a great chance of reaching 25b. Usually when she releases something, her huge streams still remain stable. If she does reach 160m-180m in July 7, she might have 100m-90m streams in the days following the release date.
The answer is quite obvious that her team chooses not to certify.
Take 'Break My Soul', it was just certified platinum in Switzerland, and people were using that to drag Swift's Midnights, saying it had no certified songs in Switzerland.
If you dig a little deeper, you will see Anti-Hero has 4m Spotify streams from Switzerland and BMS has 2m. Anti-Hero has double the amount of YouTube views via YouTube analytics. Anti-Hero charted on the Swiss Singles chart for 35 weeks, compared to BMS's 12.
Based on your certs argument tho BMS would be bigger than Anti-Hero in Switzerland.
It's not only that. Ignoring the fact that 90% of the whole world does not have a certification system, certifications are also given when you reach a certain threshold. Below those thresholds and between the next ones there's millions of album units. Anyone, objective knows this but that user has a hate boner for Swifties and loves to troll. (That’s the best case scenario btw)
Exactly, some of Taylor's biggest markets are places with no certification bodies.
Take the Philippines for example, one of Taylor's strongest markets. Based on the Spotify weekly chart (not incl any time not charting) her most streamed songs are:
Anti-Hero: 75m
Lover: 72m
Enchanted: 70.6m
All Too Well: 70.5m
Cruel Summer: 63m
Midnight Rain: 56m
Blank Space: 56m
Style: 46m
August: 40m
Cardigan: 39m
To emphasize units being below certification thresholds, the UK is a great example. Both Lover and folklore are sitting around 500k units, both still 100k from the 600k 2x Plat threshold, but 200k above the 300k plat threshold. Their album units are 70% higher than their certifications suggest!
What about Germany, France, italy, Spain, Netherlands are all bigger markets and all of her past albums struggle to go platinum there?
Not true, Brazil, Argentina, Mexico, Japan, Singapore, Malaysia etc have been certifying albums for decades.
Her certs in Latin America are actually good, but in Japan for example, she doesn't have a 2x plat album yet, but will soon.
