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Taylor Swift albums and songs sales

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(@ArtpopMonster)
Garage singer Guest
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Amazing job, please do Lady Gaga!


   
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 Dan
(@Dan)
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Joined: 8 years ago
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73% sold in the US alone.


   
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(@sb fun)
Got his first mic Guest
Joined: 6 years ago
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I'm a huge fan of your method, Can you please do Nicki & Aretha. I really wanna see if Nicki has sold how much she brags about i her songs


   
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(@Lucas)
Garage singer Guest
Joined: 7 years ago
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What about China pure sales?


   
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(@mjd)
Member Admin
Joined: 9 years ago
Posts: 1750
Topic starter  

Hi Lucas!

As I already mentioned, these "sales" are wishful thinkings from some fans. People think you have to pay 20 yuan to buy Reputation or 1989, it's false. You have to pay for it only if you aren't a premium user. Once you got a Green Diamond subscription, you can download it for free. That premium account costs only 10 yuans per month, so people willing to pay 20 for an album are premium users already. That's why Tencent grosses so few from their platform (in 2016 QQ Music grossed less than Deezer) and that's also why these supposed miraculous Chinese sales were nowhere to be seen on IFPI reports.

Chinese market is booming right now, something I said would happen many years ago. Still, it's still at the level of Brazil, behind markets like Australia and South Korea as of the last IFPI report. Some people speak as if it's the new US - it could be in the future, but it definitely isn't. Plus, their entire increase is made on the back of streaming subscription, they have little to no purchasing culture and Tencent own financial reports reflect that, mentioning gifting sales rather than sales. Expecting albums to be downloaded legally there more than in the US is pure delusion. You can see here that their premium account opens the right to paid-downloads stuff. As long as the IPFI doesn't treat this as sales it would be pure inflation to act as if they are legitimate purchases.

BTW, if I use the initial shipment figure of the IFPI (4,5m) along with 10/1 ratio for downloads and 1500/1 ratio for YouTube views, Reputation ends on 8,2m, 100k away from HDD's total. This shows that figures are in line with official data and that HDD too hasn't consider these supposed Chinese sales. Taylor's success there will be reflected at some point, it's only time to get more information about their streams. One shouldn't expect miracles though, that will only bring minor additions as long as China hasn't got into the very top markets globally.


   
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(@mjd)
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Joined: 9 years ago
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Topic starter  

Not sure I should care about it but for the sake of accuracy, here is some debunking on some of the wild delusional claims made on this typical trash-topic from ATRL.

QQ Music are pretty good in certification but the problem is Chartmaster discredit them because music is cheaper in China. He always ignore the fact purchasing power is not same in every country. The bias is real

Well, a typical ATRL member can't write a sentence without mentioning "bias" since that's their own motor, so that comment isn't surprising. I won't even comment the terrible confusion between a streaming platform (QQ Music) and an audit organization (that would issue official certifications). So the exclusion of free to subscribers 'sales' (see previous comment) is now a "bias against poor purchasing countries". As I lived in Kinshasa, I would say the real bias here is to rate China as a poor country, but let's move on this nonsense to get into more figures-related data.

Officially bigger than Lemonade or Anti. Hahahahahahahhaha

The whole irony is that this message comes from the same member as the previous one. Typical fanatics behavior: if something backs your claims, say it's "official", if it goes against your wishful thinking claim it's biased. Standard. I quote this to point out something very important: Chartmasters is NOT official and doesn't pretend to be. Official sources are limited to their commitments which, among other things, imply they have a hard time fixing their own errors (see the OCC). We are very happy to be free to go after the most accurate data rather than representing some legal entity.

First of all, let's stop pretending Chartmasters is the ultimate truth. It's not. It's a random chart blog created biased stans. Their stats are inaccurate. They use estimations and formulas they created - formulas used by no one outside of a few stans.

I'll pass on the typical fanatics-copyrighted bias claim and mention formulas. Each and every country uses formulas right now, streaming made it inevitable. The fact we use ours too is precisely why our method is relevant - we add figures from every market with a consistent formula, instead of adding apples and oranges that reflect the formula of each market rather than the true success on them. That consistent formula for all is exactly what prevents us from https://chartmasters.org/2018/03/rubbish-alert-the-ed-sheerans-divide-sold-under-11-million-thing/&sa=U&ved=0ahUKEwj88fnfqaHeAhWPsKQKHaj7DvIQFggFMAA&client=internal-uds-cse&cx=partner-pub-3868619518247857:4666236348&usg=AOvVaw3TrL4w1O1Qq0Iw7hfbFW0 q" target="_blank" rel="noopener nofollow">this kind of rubbish.

1. Chartmasters want us to believe that in the last year, Debut sold 90K, Fearless sold 135K, Speak Now sold 90K, Red sold 100K, but 1989 only sold 40K? :rofl: Obviously, he's not dumb. He's just re-evaluating his previous estimations for her past albums and saw they were off. It just goes to show how innacurate this can be.

Well, I would love everywhere source to be "how inaccurate" for 50k-ish adjustments. Now, if we scratch the surface and look at the updates, the story is different:
- 1989 grew near 200k but climbed only 40k because of the fix of Mexican certs including streams. While it was an error back in the day, Chartmasters is precisely the first place that clarified that Mexican certs were fueled by streaming. Various boards, including ATRL, though for long (and some still do) that albums were selling like hot cakes there while sales can't even gross $40 million now at more than $10 per album on average.
- Others got a 30/50k "bonus" on top of their ongoing catalog sales. Why? Last year, Billboard listed her album soundscan sales. There is fanatics trying to drag online day in and day out but none took a minute to add sales of each album and compare to the career to date total mentioned. There is indeed a gap of half a million (30,9m to 31,4m). Even assuming that the 7 albums rounded to the closest 0,1m were 40k higher it's still not enough to make up for the gap. Apart from listed albums, Swift only released iTunes Live from SoHo (which got added). So the question is where were these 300-ish thousands missing? I already got similar gaps in the past and one frequent reason is that Soundscan treats Karaoke albums apart, some of which sell very well (last time I saw a Karaoke chart with numbers, the top 15 sold 87k on average). I checked Discogs and saw that all Swift albums up to 1989 got a Karaoke version with relevant number of owners, hence the increase of about 50k each that also fills in the gap with Soundscan and makes totals accurate. It's not an evidence of inaccurate numbers, instead one more evidence that our numbers are far and away the must trustable ones since we apply fixes based on factual data were even fans haven't even notice an issue.

2. Same thing can be said about her Christmas EP, but instead, he decreased its CSPC. He had it at 1.57M last year, now he has it at 1.54M :rip:

What's the issue? Here too Discogs / YouTube show the Christmas EP was less popular than expected elsewhere and its album tracks sold less proportionally than they got streamed, why wouldn't we acknowledge it?

3. Her debut album had physical singles. His previous update had it at 6K CSPC, now he has it at 0. Why? He also reduced Fearless' singles physical sales (from 48K CSPC to 23K CSPC) and 1989's singles physical sales (from 12K CSPC last year to 9K CSPC). Again, why? Did he once again change his formula?

Well, that's the point - her debut album had no physical singles. In the past, we used to apply market shares for each country for singles issued in that transition period from 2005 to 2012. Now we got Discogs so we go through each and every release. Some singles, like You Belong to Me or Bad Blood haven't follow market shares simply because they weren't released at all in countries like the UK and Germany. Here too nobody ever bothered checking her release history of physical singles. We did and got hard facts to commit into sales figures. Are we supposed to be inaccurate just because we took the time to check every detail rather than copy/pasting something?

4. I get that he included audio streaming in his analysis, but why didn't he tell us the stats? Normally, they're always included in the streaming masters.

How is that even an issue ? It was already explained – comprehensive audio streams were results of already mentioned formula, so they were flooding users with numbers for no reason. Tables are much easier to read without them and results aren’t impacted at all. The same format has been used on articles of Drake, Lennon, Lovato too. Acting as we are trying to hide something while the section starts with the formula is a truly weak argument.

5. As always, his numbers for Asia are incredibly off. And I'm not even talking about China here... Just in general his estimations for Asia are awful. I'm very curious as to how he comes up with these numbers. In his last update, he had Taylor at 5.4M albums sold in Asia, now he barely has her at 3M He literally cut her Asian sales in half with no explanation.

They are no doubt very off from usual ATRL wishful thinking. The previous update had 2,705k, thus she gained over 300k there since the last update. A typo happened a year ago with totals and Japanese figure being doubled on totals page, but that was fixed long ago and detailed breakdowns have never been lowered. We have got numbers for virtually every relevant Asian market for all their large albums, anyone claiming 3m up to date to be “way off” will have a hard time proving it since the margin of error is close to 0.

But anyway Rep must be in the top 3 of albums released in 2017?
yes. it's top 2 for sure behind Divide

It’s not. Evolve by Imagine Dragons was slightly ahead its number already when they were published. Dua Lipa’s eponymous album has over 5,4 million from audio streams alone it’s safely ahead. I haven’t check in detail, but Maroon 5’s Red Pill Blues is ahead too or will be very soon, same for Kendrick Lamar’s Damn. There is several more albums just behind that are pacing faster right now too like The Greatest Showman. Then there is Drake, Sam Smith and many more with 4m+ that can top Reputation in the long run. Saying “it’s top 2 for sure” without even looking at competitors makes really no sense.

People acting like the biggest female album of the past 3 years is a flop, I’ve seen it all

« The past 3 years » includes 25. Then, ANTI is ahead as of now, so is Dua Lipa (haven’t bother checking Zara Larsson). Dangerous Woman is at most 200k behind. It’s good to make claims it’s better when they are accurate.

As a general note, this comment isn’t (at all) about Taylor Swift. The whole point is that accuracy matters. Whining because a figure related to your favorite artist won’t help and calling anything you don’t like biased just because you are biased won’t make you look credible, quite the opposite. There is no doubt ways of improvement for every figure posted online (including official ones), trying helping looking at accurate receipts, identifying flaws, bringing something new to the table, pointing out blocked youtube videos that got views elsewhere, etc, but spreading nonsense is nothing else than that, spreading nonsense.
In the same way, there is nothing negative about Taylor in this article. To put it into its context, it was the second CSPC article ever posted, just after Rihanna. Back then, I selected them because they perfectly reflected that the whole “album seller” vs “singles seller” was nonsense, validating the CSPC approach. A pair of years later, it’s clear for all that it’s needed to check each format to gauge the success of an album, but it wasn’t when we first published this concept. When I say that GGGB did better than every album by Taylor Swift, I’m not saying that she is a flop, instead I’m barely pointing out that pure album sales aren’t the be-all end-all of charts and sales, something that is even truer in 2018. It’s key to really understand the meaning of things rather than sticking to a fanatical perspective.

A last point is that the comments section is opened to everyone - we basically validate every comment that isn't a raw insult. Feel free to raise your concerns here and get explanations. If I use an ATRL ton I would say some may be afraid to see their ignorance exposed so they prefer trolling on an external board. It isn't the way to go. Let's be factual and improve things together rather than falling into childish behaviors!


   
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(@Michael)
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Joined: 7 years ago
Posts: 150
 

The whole idea that China is a big huge market for paid users, are so delusional. They only goes for the free streaming ones. And foreign artists rarely got super huge there. Which is why not many top superstars were willing to tour there until recently.


   
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(@Tommy)
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Awesome, thanks for letting me know.


   
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(@Michael)
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Considering she released 6 studio albium as opposed to Rihanna 8, and also considering that Rihanna released like a gazillion orphan singles. I think Taylor's result is more impressive as of right now.


   
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 Soky
(@Soky)
Garage singer Guest
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Yeah but Rihanna released 7 albums in 8 years that's probably why her album sales are this low compared to taylor's. She used to give more importance to singles.


   
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 Soky
(@Soky)
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Can you update Rihanna's?


   
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(@Darius)
Got his first mic Guest
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Hi. Do you at least include China's physical sales in your analysis? I know 1989 and Red sold really well for physical releases.


   
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(@mjd)
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Topic starter  

Hi Darius!

Yes of course, Red is set on 80,000 units in China, 1989 on 140,000 units. These are unseen figures in China since Susan Boyle as far as international artists are concerned!


   
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(@Darius)
Got his first mic Guest
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Awesome! Do you have numbers for Reputation?


   
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(@mjd)
Member Admin
Joined: 9 years ago
Posts: 1750
Topic starter  

Welcome!

No figure leaked for it so far! As for every market where this is the case, I used 1989 sales divided by 3,7 for it. That's the average drop between both albums in all countries were data is available for the two. For China, this ends up in an assumption of 38k which will be adjusted, in either side, if a new information leaks at some point!


   
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