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Probably around the same, Youtube seems fairly representative of streaming in general, here's total views by region as of a few years ago :
Asia/Pacific 30%
Europe 27%
North America 27%
South America 10%
MENA 5%
Oceania 2%
Album sales and streaming are very different things, basically album sales were mostly a US/Europe phenomenon while streaming is much more global.
Is streaming also growing away from Europe/ North America? There're the new, growing markets I reckon.
I disagree, audio streaming is often way more US-based than YouTube views. Around 38% of Midnights' total streaming units are from the US while only 20-25% of its YouTube views are from the US.
I also found this sate:
Let’s take a look at what portion of Taylor’s streams are from outside US (Based on songs charting in both Spotify US/Spotify Global):
Anti-Hero 72.6%
AOTGYLB 70.6%
Blank Space 75%
Cruel Summer 64.4%
Lavender Haze 60.8%
cardigan 73.2%
Style 73.1%
Interestingly, it seems that her US-Global pure sales ratio is the same as her Global-US streams ratio is now
Averages:
-70% of her streams come from outside the US
-70% of her pure sales come from the US
You might be right, there seems to be a big difference between Youtube in general and specifically music streaming on Youtube, especially in Latin America where from what I've read around 65% of music streaming is on Youtube as opposed to 20% worldwide.
In the case of Taylor, only 1.5% of her album sales are from Latin America as opposed to 18% of her Youtube views (last 12 months) :
1 United States 930m
2 Philippines 719m
3 Brazil 259m
4 India 230m
5 Mexico 210m
6 Indonesia 187m
7 Thailand 173m
8 United Kingdom 142m
9 Canada 118m
10 Argentina 114m
The same is true for Adele, 3% of album sales vs. 35% of Youtube views.
Taylor gaining so many streams and sales outside of the US?
Just doesn't add up or seems realistic.
Anti hero is currently flopping everywhere except US, Canada, Australia and Belgium for example.
Well it does add up and it's not only realistic but real because it's based on the numbers from Spotify Charts. Here's a link where you can check them yourself: https://charts.spotify.com/charts/overview/global and a website that will do the math for you: https://percentagecalculator.net/
Anti-Hero is not currently flopping everywhere except those countries but you are welcomed to email Spotify with your concerns https://support.spotify.com/us/article/contact-us/
OK so using Buzzangle's numbers (Hits Daily Double) for the US, Taylor would be at the same level as Beyoncé (37% for Midnights, 38% for Renaissance) compared to Adele's last album at 29% and Billie Eilish's at 26%.
Taylor released 115k vinyl copies of the live album Folklore: Long Pond Studio Sessions for Record Store Day and they sold out. 75k copies in the United States and the remaining units for the international market. They'll add them in the next update I imagine.
But even if it's proportionally less Midnights will surely move more units outside the US than HTE or 30 by far. She's just one of the biggest artists in the US ever period
