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Midnights has sold over 400k pre orders already in the US, and will be her biggest debut in the UK.
This can be her biggest debut in her career, both in the US and WW. I love how she keeps outdoing herself.
07/27/2022 - 122.86M
10/11/2022 - 125.97M (+3.11M)
It's so crazy to think that she gained like 3.1M EAS within two and half months, and her Spotify daily streams now have increased to 33M-36M. And now Midnight is predicted to have like 1.5M-2.0M EAS during release week, so yeah Taylor is coming real hard. Her momentum is getting stronger and we are still having another remaining four rerecords to be released. Considering all circumstances, it's obviously not a delusional thinking that she kinda 'sealed' her place as second biggest female artist of all time only behind Madonna. Just do the math.
Midnights will easily catapult her above 130m. 400k sales in China already, poised to be one of the biggest western albums since the rule change (if not the biggest)
Midnights has 184m first day streams! And I bet she has crossed over 210m right now
I could even say she surpassed 230m with this album only about 12 hours after the first day
Oh welp I guess she will beat my prediction, it seems Midnight will have a gigantic debut. It will be doing like 1.5M EAS in the USA, 550k-600k digital copies in China. Worldwide it will be 2.5M EAS at least. More to come.....
https://www.billboard.com/music/chart-beat/taylor-swift-streaming-airplay-sales-before-midnights-chart-debut-ask-billboard-1235159369/
Billboard has announced her sales in US
7.3 million, Fearless /
6.3 million, 1989 /
5.8 million, Taylor Swift /
4.8 million, Speak Now /
4.5 million, Red /
2.4 million, Reputation /
1.7 million, Folklore /
1.5 million, Lover /
1.1 million, The Taylor Swift Holiday Collection (EP) /
913,000, Evermore /
774,000, Red (Taylor’s Version) /
596,000, Fearless (Taylor’s Version) /
376,000, Speak Now: World Tour Live CD + DVD /
369,000, Beautiful Eyes (EP)
38.4 million soundscan album sales!
Midnights is already over half a million EAS just from 3 days of streaming! I think Evermore is one of her best albums so it pains me to say this but Midnights could surpass it within a year once physical copies are added. Does it overtake Folklore and Lover at some point as well? I don't think anything that comes out at this point will touch the first six since they are so far ahead and the TV rereleases will add to their numbers as well.
I mean it'll pass evermore in November, it's probably on track for 3m in the first week. (1.5m US and 550k china, 175k+ UK alone). Streams have been holding up really well, it's sunday drop especially was much lower than her other releases, and the album will probably have good stability bc radio is really picking it up + tik tok virality. It's early but I'd wager it'll easily pass her more recent projects, passing Fearless/Red/1989 would be far down the road.
If Taylor Swift's Midnights album Is breaking sales and streaming records, It's a sign that this album Is good enough to get it
999.000 EAS on streaming in first 7 days !:
236k+151k+128k+137k+125k+115k+107k .