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Taylor Swift albums and songs sales

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(@Tommy)
Viral on Spotify Guest
Joined: 6 years ago
Posts: 229
 

I mean Red's singles were a lot bigger and a lot more crossover appeal. Not to mention by that point traditional albums were already in steep decline. I mean Apples iPhone revenue doubled between the two year release of the albums, there was clearly a shift away from pure units, and streaming had yet to really pick up.


   
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 M.
(@mathias)
Viral on Spotify
Joined: 2 years ago
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Points were made. The Debut-Fearless-Speak Now-Red-1989 album run is legendary. She did that


   
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 M.
(@mathias)
Viral on Spotify
Joined: 2 years ago
Posts: 139
 

What i'm saying is that Red is the Top Album of 2012 and soon 1989 will be the Top Album of 2014. I don't care about Katy Perry or Adele's sales in Latin America.


   
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(@Analord)
Hyped artist Guest
Joined: 5 years ago
Posts: 452
 

Album sales in the US from 2010 to 2012 went from 360m to 350m, not that steep of a decline... Red's singles were bigger but both albums sold about 6m before 1989 which sold 10m, like Fearless, her two obvious peaks imo.

In any case, her 2007-2015 run in the US was quite impressive indeed, she had basically no competition (besides lazy Adele).


   
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(@NZ FAN)
Got his first mic Guest
Joined: 3 years ago
Posts: 3
 

She really is the biggest artist of this century


   
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(@guyshv)
Garage singer
Joined: 4 years ago
Posts: 9
 

Wow, Lover does 10,000 sales from streams a day right now.... insane.


   
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 Dtew
(@Dtew)
Signing a deal Guest
Joined: 3 years ago
Posts: 89
 

If speak now Taylor's version is released first, it's clear that 1989 will still surpass X without the reissue


   
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 Dtew
(@Dtew)
Signing a deal Guest
Joined: 3 years ago
Posts: 89
 

About 2 years ago when the only rerecording she had was Fearless TV and her recent projects being non mainstream alternative music, no one would have expected her discography to do as great as it's doing now. One thing about Taylor is that you could never tell how her popularity will perform whenever she has a new project, but you should never expect anything negative because she has been outdoing herself for so long already.


   
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(@Gsbyd)
Got his first mic Guest
Joined: 2 years ago
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2 years ago I was certain it was gonna be Adele... The way Taylor took over Spotify and the world since the pandemic is insane


   
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(@Analord)
Hyped artist Guest
Joined: 5 years ago
Posts: 452
 

You mean biggest artist who debuted in this century, right?

21st century music :

Eminem - 189m
Taylor Swift - 144m
BTS - 116m
Coldplay - 113m
Drake - 111m
Rihanna - 106m
Adele - 105m
Justin Bieber - 99m
Beyoncé - 94m (+ 28m with Destiny's Child)
Ed Sheeran - 94m


   
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 Tom
(@Tom)
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Joined: 6 years ago
Posts: 229
 

Taylor is gaining about 45-50k+ weekly from pure alone and 550k-600k units from audio streams alone, with another 16k last week from YouTube (views from YouTubes global artist chart) -- at this point even though there is still about a 100m gap, it just feels like Madonna won't be able to stop her. The gap could be closed in as little as 3 years optimistically and as much as 5 years pessimistically. Absolutely unreal.


   
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 An.
(@An.)
Garage singer Guest
Joined: 3 years ago
Posts: 13
 

Well well… the way everything u said turned to be just lie 😭 and now Taylor has blockbuster era


   
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 Guy
(@Guy)
Making some noise Guest
Joined: 6 years ago
Posts: 20
 

Midnights is getting there so early wowk her selling power is amazing.


   
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 M.
(@mathias)
Viral on Spotify
Joined: 2 years ago
Posts: 139
 

wow now she has 5 albums at +4 billion, 6 viral songs and like 40 semi-viral ones


   
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 M.
(@mathias)
Viral on Spotify
Joined: 2 years ago
Posts: 139
 

6 viral catalog songs btw. I didn't include anything from Midnights or All Of The Girls lmao


   
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 M.
(@mathias)
Viral on Spotify
Joined: 2 years ago
Posts: 139
 

Taylor is accumulating a lot of units outside of the US that will just be disregarded because the only regional breakdown available is for pure sales. Perhaps by doing some sort of interpolation of the data this could change in the future. The arguments that she's local or not as global as many of her peers would be quickly debunked.


   
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(@Analord)
Hyped artist Guest
Joined: 5 years ago
Posts: 452
 

For what it's worth, US share of Youtube views (last 12 months) :

Beyoncé 30%
Pink 21%
Rihanna 20%
Taylor Swift 20%
Miley Cyrus 18%
Billie Eilish 17%
Katy Perry 17%
Ariana Grande 16%
Lady Gaga 15%
Adele 13%


   
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(@Analord)
Hyped artist Guest
Joined: 5 years ago
Posts: 452
 

For comparison, top 10 acts of all-time :

Led Zeppelin 38%
Frank Sinatra 33%
The Rolling Stones 32%
The Beatles 27%
Elvis Presley 27%
Pink Floyd 26%
Michael Jackson 23%
Elton John 21%
Madonna 15%
Queen 14%


   
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 Jake
(@Jake)
Viral on Spotify Guest
Joined: 7 years ago
Posts: 195
 

What about her US streams share?


   
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(@Denysanatol)
Hyped artist Guest
Joined: 3 years ago
Posts: 307
 

But , for example , Adele's sales in US is about 40 % of all . In EAS units US give to her maybe 35 % .


   
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 M.
(@mathias)
Viral on Spotify
Joined: 2 years ago
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"US share of Youtube views"


   
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(@Analord)
Hyped artist Guest
Joined: 5 years ago
Posts: 452
 

Probably around the same, Youtube seems fairly representative of streaming in general, here's total views by region as of a few years ago :

Asia/Pacific 30%
Europe 27%
North America 27%
South America 10%
MENA 5%
Oceania 2%


   
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(@Analord)
Hyped artist Guest
Joined: 5 years ago
Posts: 452
 

Album sales and streaming are very different things, basically album sales were mostly a US/Europe phenomenon while streaming is much more global.


   
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(@clockingbell)
Member Moderator
Joined: 4 years ago
Posts: 109
 

Is streaming also growing away from Europe/ North America? There're the new, growing markets I reckon.


   
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(@ethansdelicate)
Garage singer Guest
Joined: 3 years ago
Posts: 12
 

I disagree, audio streaming is often way more US-based than YouTube views. Around 38% of Midnights' total streaming units are from the US while only 20-25% of its YouTube views are from the US.


   
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