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Taylor Swift albums and songs sales

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(@guyshv)
Garage singer
Joined: 4 years ago
Posts: 8
 

Thank you for the updates! Great work as usual.

Wow her results are truly outstanding for me. In
particular the raise of red and fearless, and how the albums after 1989 are growing steadily.

Red (taylor's version) - just astonishing results.

Her discograpjy is so consistent .


   
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(@padilla)
Signing a deal
Joined: 4 years ago
Posts: 85
 

hey MJD and other Team Members!

congrats on your hard work! it's really appreciated.

I think there's a mistake with Speak Now's Compilation Sales. Speak Now World Tour Live Album sold 587k yet only 319k are allocated to SN. looking at its tracklist on Spotify I'm pretty sure 90% of its streams are from songs off the album SN. the figure allocated towards it should be more like 500k.

Also, on 1989's QQ streams, I noticed you went from using ×50 to ×5 can you explain your reasoning?

also, since Red Taylor's Version is above 1m can you add its per country breakdown image like you do for other +1m selling compilations ?

thank you again.


   
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(@mjd)
Member Admin
Joined: 9 years ago
Posts: 1847
Topic starter  

Hi Padilla!

No error on Speak Now World Tour, it's mainly a video, while the CD is indeed full of Speak Now tracks the video closes with Fifteen and Love Story, which are actually much bigger than Speak Now songs, hence Fearless taking a good share of its sales.

About QQ, the reasoning has always been *5 for songs available for sales, as they aren't available for audio streams so we estimate only "equivalent video streams", while *50 is for songs not available for sales, thus video streams are only a small part of the total Chinese streams, as these tracks have been streamed in audio a lot as well. The last time we overlooked that our automatic process was giving *50 to 1989 singles, as the album had stopped to be paid-for only a bit before the update (it was removed from sales in April 2021).

As most of her albums have now been available for audio streams since 12-15 months, we used *10 for these so that we account for both facts that they weren't streamed for most of their chart life but have been available lately still. We will increase this number as time goes by, depending on how much her streams continue to increase.

I usually list breakdowns for 2m+ sellers but I'll add it to the article once I'm back on my computer!


   
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(@zeusfelix)
Garage singer
Joined: 3 years ago
Posts: 9
 

Justin Bieber's QQ streams remains unaffected though. Both being the most consumed western artist in China today,so both should be treated equally.


   
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(@Elías Lascano)
Got his first mic Guest
Joined: 4 years ago
Posts: 4
 

why "I Don't Wanna Live Forever" has fewer digital downloads than before?


   
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 Kris
(@Kris)
Making some noise Guest
Joined: 7 years ago
Posts: 38
 

Because a re-recording is essentially a remix. Just another version of the same song. Think of it that way. The source material is from the original album.


   
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(@Neverland)
Garage singer Guest
Joined: 6 years ago
Posts: 15
 

Great update nice work!

But I'm confused can someone explain to me why Taylor lost 3m streaming units? Did Taylor have that many streams from features?


   
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(@ethan)
Got his first mic Guest
Joined: 3 years ago
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It sold 1.6M+ digitally in china, since those sales were around 40-60% of standard price they were weighted as album sales at 0.06 in her compilations section


   
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 Dtew
(@Dtew)
Signing a deal Guest
Joined: 3 years ago
Posts: 89
 

Thank you for this very much needed update! I love to see how Lover to Evermore gained so much in the past year or so.


   
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 nnvu
(@nnvu)
Making some noise Guest
Joined: 3 years ago
Posts: 34
 

wow since this comment she got 2 albums at 4 billion ... and 3 viral songs


   
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 nnvu
(@nnvu)
Making some noise Guest
Joined: 3 years ago
Posts: 34
 

a lot shifted since this now i am more optimistic


   
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(@Lammar)
Garage singer Guest
Joined: 3 years ago
Posts: 9
 

I am a little confused since the number listed is:
Total Album (all types) Sales per Country 53,3m
STUDIO ALBUMS SALES 51,055,000
OTHER LPS SALES 8,657,000

wasn't supposed to be 59.712.000 on total album all types per country?


   
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(@adelelegend)
Garage singer
Joined: 3 years ago
Posts: 6
 

This doesn't make sense when all official charts, which have clear-cut rules on what counts as a remix and what doesn't, treat the re-recordings as separate albums. And it is very much contrary to the purpose of releasing Taylor's version in the first place.


   
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 Al
(@al)
Member Moderator
Joined: 7 years ago
Posts: 497
 

Hi Lammar!

The total sales per country doesn't include all formats such as Chinese DLs, DVDs and most EPs.


   
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 Al
(@al)
Member Moderator
Joined: 7 years ago
Posts: 497
 

It's not a question if it's the same album. sales of lives and compilations are also assigned to the studio release. It's simply a question of what songs are on it, different version or not.

And official charts aren't clear on this, all of them have their own methods. In Germany for example was her re-recordings merged with the originals on charts.


   
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(@adelelegend)
Garage singer
Joined: 3 years ago
Posts: 6
 

I don't really find any compelling reason to conflate the sales and streams of re-recordings and original versions when all other official chart sources treat them as separate albums. It's probably best to respect the prevailing industry rules on this matter. As it stands, it only inflates the sales of individual albums and this is misleading at best. Also, this runs counter to the rationale behind the re-recordings, which is to separate them from the stolen versions. Have some respect on the artist's wishes.


   
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(@Padilla)
Got his first mic Guest
Joined: 3 years ago
Posts: 1
 

the only reason these versions aren't combined by Billboard is because they're owned by two different record labels and Billboard charts are ultimately made for labels to track the success of their releases

the point of the re-recordings is to REPLACE the original versions. if you noticed the daily streams of Fearless and Red halved after the release of Taylor's Version. which means half of the audience of these albums treat Taylor's Version as the actual original album, and that is ultimately the intention behind it

+ the point of CSPC analysis is to showcase the popularity of songs and albums. Love Story (Taylor's Version) is essentially the same song as Love Story (2008) with the same lyrics, instrumental and arrangement. if you're a casual listener you wouldn't even notice a difference.the release of TV didn't inflate the success of these songs, it blew a new fresh air of life to them. sort of like when artists re-promote old hits on the radio or in movies but in a new unusual way.

and for example also, Love Story (2008) was gaining around 600,000 daily streams in late 2020. sure the release of TV boosted its streams greatly for a few months, but lately once that effect subsided the song (2008 + TV) is pulling 650,000 streams daily, equally divided between the two versions.


   
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(@adelelegend)
Garage singer
Joined: 3 years ago
Posts: 6
 

Most charts don't consider it as the "same" album. Germany is obviously the outlier in this case. You are basing your decision on the exception and not the rule. Lives, remixes, and compilations are the direct offshoot of the studio album, while Taylor's re-recordings have a different genesis, which is to reclaim her discography. Taylor was very explicit about this.


   
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(@adelelegend)
Garage singer
Joined: 3 years ago
Posts: 6
 

That doesn't really justify the conflation and merely provides undue advantage to those albums performance-wise. You can still treat them as separate albums and be able to measure the popularity as separate entities or combined as an added analysis. There is no reason why you can't list the albums separately to show how the re-recordings fare and then add a section where all these are combined. This is the most fair course of action there is.


   
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(@Jeremy)
Got his first mic Guest
Joined: 3 years ago
Posts: 1
 

Re-issues, live albums, remix albums, etc... are combined for everyone, it would be unfair to have them separated for just Taylor. I think you're bothered by the success of the re-recordings, so drop the nice guy act and move along.


   
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 mtkl
(@mtkl)
Garage singer
Joined: 4 years ago
Posts: 11
 

If the sales of the fame monster count under the fame, and paradise under born to die idk why Red TV shouldn't count under Red...


   
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(@SashaSlay)
Got his first mic Guest
Joined: 3 years ago
Posts: 2
 

That’s because paradise and tfm were packaged as one album, not released separately like Red and Red Tv.


   
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(@SashaSlay)
Got his first mic Guest
Joined: 3 years ago
Posts: 2
 

It’d be cool if you did some new artists like Sia, Kesha, David Guetta or Nicki Minaj. They were huge in the 10s, especially pure sales 😄


   
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 nnvu
(@nnvu)
Making some noise Guest
Joined: 3 years ago
Posts: 34
 

and what makes you think they won't be in 20-30 years if she gets her masters


   
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 nnvu
(@nnvu)
Making some noise Guest
Joined: 3 years ago
Posts: 34
 

Chinese dl are basically pure sales right so shouldn't they be counted


   
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