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Taylor Swift albums and songs sales

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(@HARSHIT KUMAR PATNAIK)
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None was bigger than MJ at his peak


   
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(@musicotic)
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if you made an adjustment for downloads cannibalizing CDs, you should adjust for when artists purposefully exclude their catalog from certain formats (e.g. streaming) in order to boost other types of sales (downloads, CDs, etc) - two prime examples are Taylor Swift and Beyonce.


   
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(@Chika)
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Im not sure what you mean? It will naturally balance out as they will consume the music on other platforms instead of on Spotify, Pandora, YouTube, songs with no physical release boosting album sales etc etc. The flip side is obviously that they will have significantly reduced, or zero sales in the platform they were withheld from, balancing out the real demand. They don’t really benefit except in scenarios where only one avenue is taken into account, eg. Inflated popularity when only considering pure album sales for 1989. But the CSPC concept serves to eliminate that inflation to find the true popularity.


   
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 Ryan
(@Ryan)
Garage singer Guest
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A mistake: her ‘album CSPC results’ table are not updated in this article


   
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(@David)
Got his first mic Guest
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folklore wasn't included in the cspc update. what are its worldwide sales as of now?..also they said lover was at 6 million but it is showing only 3 million cspc which is the correct total?


   
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(@César)
Viral on Spotify Guest
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MJD, you missed folklore in the equivalent album sales chart 🙈.


   
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(@mjd)
Member Admin
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Topic starter  

My bad, thanks for noticing guys, the final table is now updated!


   
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(@Fanofpop)
Signing a deal Guest
Joined: 8 years ago
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With regards to ASR, for the EDS part does it work like this? (Didn’t fully understand the explanation in the article. Or how Taylor’s was created
Artist A has 6 albums that sold 10m CSPC and orphan that sold 20m
Their EDS would be (10/80)*10m=1.25m per album
Is orphan EDS 0 or 5m
CSPC is 80m
ASR = sqrt (80m) * sqrt(7.5m)
or
ASR=sqrt(80m) * sqrt(12.5m)
Artist B has 8 albums that sold 10m
CSPC is 80m
EDS is 1.25m per album (10m total)
ASR = sqrt (80m) * sqrt(10m)


   
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 Jake
(@Jake)
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It seems Rihanna will get to the 100 million mark first. Oh well.


   
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(@Fanofpop)
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Taylor’s BB sales were reported yesterday here’s the change from July 2019
Fearless — 7.21 million (+0.03M)
1989 — 6.25 million (+0.06M)
Taylor Swift — 5.75 million (+0.03M)
Speak Now — 4.71 million (+0.03M)
RED — 4.49 million (+0.04M)
reputation — 2.28 million (+0.05M)
Lover — 1.22 million (NEW)
Holiday Collection — 1.08 million (=)
folklore — 1.04 million (NEW)

Sales increase since her last update on July 2019

But like this article assumes that all her first 4 albums didn’t increase, 1989 increased by 10K and rep by 20k. Did other countries estimated sales decrease?


   
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(@Fanofpop)
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(@Jack Watson)
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A sale is a sale, a mothly subscription on Apple Music in China costs only 10 RMB, while it's 9.99 dollars in US, and an album costs 10~15 dollars on iTunes. You'd better learn some economics.


   
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(@Jack Watson)
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If you think the price compared to US should take into considration, why not "discount" sales in Turkey and Russia and "double" the sales in Japan due to the price? Each country has their own cosumpstion level, those “transition” is not reasonable.


   
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(@mjd)
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Topic starter  

Hi Fanofpop!

There are 2 elements to consider there. The first is the update date, to be 100% transparent, I first updated Taylor's numbers this summer, in late August IIRC, but then I got all the issues with the server and all (I'm still working on adapting various developments related to the tools to move into a new server), so these publications have been delayed. I re-updated figures for recent albums and easy ones (streams, Chinese DLs etc) but I haven't gone through the whole process of update.

All figures were still within' 10k between my spreadsheet for SS estimates and the figures communicated by BB yesterday.
The reason why you don't see these new sales impacting the totals as much is because in the past there were a lot of copies left on shelves (for all albums). That's why even if my figures haven't increased as much, they remain higher thana SS figures (minus Reputation which is 10k short). Over the last 12 years digital sales exploded, and then orders through online sites like Amazon, and now there are a lot of physicals getting sold in B2B through official artist sites (and Taylor is a perfect example). Thus my estimates of copies net shipped but yet to be sold is lower and lower as years pass. By 2010, I would have considered that a good selling catalog album would have 50,000 to 100,000 copies to be sold on shelves, in 2020 I expect this figure to be closer to 10,000 to 20,000. Since all figures displayed in our articles are aimed to reflect net shipment, that explains why new increases are in general lower than newly sold units on tracking systems like Soundscan.


   
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(@Fanofpop)
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Thank you for the explanation MJD, I did notice that the 35.1m number is still higher than her current SS total, and all the sales are within 1% anyways so it's just a time thing I guess. Can I ask you a q about the ASR formula?
With regards to ASR, for the EDS part does it work like this? (Didn’t fully understand the explanation in the article with regard to orphan units. Or how Taylor’s 205 was created
Artist A has 6 albums that sold 10m CSPC and orphan that sold 20m
Their EDS would be (10/80)*10m=1.25m per album
Is orphan EDS 0 or 5m
CSPC is 80m
ASR = sqrt (80m) * sqrt(7.5m)
or
ASR=sqrt(80m) * sqrt(12.5m) (with orphan counted)
or
EDS=(10/60)*10=1.66m per album
total EDS=10m
ASR=sqrt(80m)*sqrt(10m)


   
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