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Spice Girls albums and songs sales

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(@dudjddj)
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(@mjd)
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Hi Djddj!

While these links are often useful, it's key to truly understand what they stand for. Here, it is an ad of EMI music listing sales of Spice Girls' Spice and the video One Hour of Girl Power. That's why they speak about "over 19 million sales", while the album on its side was at 9.5 million shipped by end March 1997 and 19.5 million shipped by end March 1998, making it impossible to be at over 19 million by November 1997.

In fact, all 'awards' listed aren't official ones but instead combined sales of both products expressed on par with awards criterias. The official award of Spice in Japan is 2xPlatinum, where it sold 491,000 units through 33 weeks charted at retail.


   
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(@mjd)
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Hi Djddj!

Again it's very important to be very precise with these articles. It does not tell that Spice sold 2 million by May 1997, instead that it is "approaching" 2 million sales, which is a completely different story. Billboard includes tons of articles of managers / labels commenting on how much an album is going to sell, many times way before it is reached. "Approaching" 2 million sales can be anything over 1 million with an ongoing pace of shipments high enough to expect the album to reach 2 million by the end of the promotional campaign. Also, these figures provided by labels are shipments, which is strongly different from retail sales for an album that is still hot.


   
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(@dudjddj)
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But I know it is in-house awards, not official awards, but it didn't make it false.It still can tell that In Japan Spice sold 800.000


   
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(@mjd)
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In-house awards are often very useful, the point is to make sure they refer to what you would expect. Here, it isn't related to sales of Spice, but instead to sales of Spice and the VHS, combined, that's quite a different story!


   
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(@dudjddj)
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So you mean Spice(Album) sold nothing since Nov.1997 while you estimated it at 750.000?Did the VHS topped 100.000 mark in Japan?


   
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(@dudjddj)
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Spice is 1xP in Israel, which equals to 40.000, right?


   
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(@dudjddj)
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acc to this


   
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(@dudjddj)
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EMI confirmed Spice sold 18m by Nov. 1997, so 1m sold/shipped for the VHS. 4xP=800.000/19*18≈750.000.


   
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(@mjd)
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The question djddj isn't how much it sold but how much it shipped from November 1997. When an album reaches the end of its promotional campaign (remember Spice came out in Japan even before than in the UK, in 09/96), there is way more copies on shelves than necessary. For pop albums there is often more returns than new shipments in the 18 months following the end of the promotion. That's (in part) why the OCC reported recently 2.98 million units sold for this album while it had shipped 3 million by August 1997. Then, Spice is a very low catalog seller. It added a tiny percentage to its sales since it moved to catalog status.

About the VHS, I don't think I saw a leaked number for it in Japan, but thanks to EMI financial reports we know that while by 03/31/1998 Spice had shipped over 19.5 million units, the VHS was close to 2 million. That's an average of 10% in each market. In great VHS markets it did better (like in the UK, 650k against 3m), in weak VHS markets much less (in the US 150/200k against 7m). Japan has always been a very good market for video sales so I wouldn't be surprised at all if it sold over 100k there!

In any case, whatever we look at the album or the video, what matters is to build figures that are consistent with official data (19.5m/1.9m) independently on how they are distributed into each market.


   
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(@mjd)
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Right!


   
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 dudj
(@dudj)
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Since you said that 1xP=50k in Thailand back in 90s, then Spice was 4xP=200k while you estimated it at 185k. I think Thailand is a weak VHS markets that VHS sold close to nothing lol.


   
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(@djddj)
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Isn't 2.98m OCC sales exclude clunb sales?


   
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(@mjd)
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You would be surprised! Markets fans of teen pop are markets with a few casual buyers / a lot of hard fans. In them, artists sell a lot with various random releases, including videos. That's true in both Brazil in Southeast Asia. In the latter, they bought a lot of VCDs during the 90s and Spice Girls' movie has 4% of its owners on Discogs for the version of Thailand!


   
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(@mjd)
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To be honest, I'm not sure Spice was available at Britannia Music Club. Then there is issues between OCC's DUS figures (restricted to some panel) for records from 1994-1996 (the problem was mostly sorted by 1996, but still not completely), that's in part why the current total remains below 3 million. In any case, had it been a good catalog seller, this issue of sales outside panel during the first months would have been compensated for long!

PS: you should create an account / user, that way your messages won't need to go to moderation first anymore!


   
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