hello, excellent job, could you study Gloria Estefan, between Gloria and Shakira, who is the best-selling Latin artist of all time.

Santana might qualify as the "best-selling Latin artist of all time", as for Gloria vs Shakira I think Gloria might be a little above.

Hi Binderella!

When needed we do set up dedicated ratios, we did it for French and Japanese artists as well, using market data as well as local SPS figures. I checked several times the case of Drake and he has always been spot on with our figures. Only 1st week streams tend to be more AM-music heavy, so upon release our ratios are slightly too low, but that's true for all.

We usually consider rap singers to be bigger on AM, but we forget that even for them the US isn't that dominant anymore of a market, while outside of the US Spotify is usually their best platform because it is the most international streaming platform.

Artists with very little reach abroad relatively speaking, say Lil Baby or Rod Wave, a specific ratio may be useful. So far we never needed it though, it's unlikely we would need one either as once the artists get worthy enough to analyze, they usually broke over a larger audience globally, getting close to the standard ratio.

This being said, the gap with the current ratio is overstated by AM album rankings. To be clear, these rankings are nonsense, as shown by the position of Summer Walker. Unlike Spotify rankings, they do not add all streams of the songs from the album. If you stream the single Don't Start Now, Physical or Levitating, your streams aren't added to FN plays. If there are several versions of one album, streams may also be divided. At the end of the day, their ranking reflects more how they deal with their IDs than how strongly an album is streamed!

can’t wait for Deep Purple! I would suggest riding artists like The Kid Laroi, Lil Nas X and Doja Cat for the CSPC Light

Hi obro!

To keep you updated, the good news is that we are done with Deep Purple album sales. The bad news though is that no less than 140 compilations / live albums from their members' remaining records use their songs from Deep Purple's days, so we need to estimate these too. The large majority are local releases so that will be fast, but we will still shot a Light CSPC while waiting for that to be fully completed! We will post Juice WRLD since he is the largest streamer of the pack!

Wow that’s a lot of album… good luck!

I only no a few Juice Wrld songs and I do quite like them so I’m excited for that article, although I imagine a large % of his sales will be Spotify streams anyway

I actually have a question, now that you’re doing light CSPC’s does that mean updates of big artists in between legacy act CSPC’s will be less frequent such as Ariana Grande (as she’s about to hit 50m) or others who have released this year or are releasing like Justin, Ed and Bruno, or even artists who could potentially have had light CSPC but have already been studied (Billie and Dua)

Of course we will continue to update these! All works done in recent times aim to make these updates/new posts easier, so that we can publish more and more. It's a bit frustrating for us at the moment because a large chunk of our work is done off the radar, but hopefully results will start to pop up soon.

Speaking about this, a significant update that may be very appreciated will be posted very soon 😉

Thank you for updating! Do you mean that this huge study on Deep Purple's sales will end up until this month? Greetings and take care

Will this artist have any problems to double that CSPC number in his career? Is Bad Bunny already guaranteed a 70-80 Million CSPC career?

Ifpi need to transparent with their data as he can't even make top 10 with such huge streaming stats. Either his label don't send or they downweight by pricing. He is selling out a whole stadium tour. He is huge

I'm quite sure he's reported considering he's under a major label and appeared on the streaming only chart last year.

They weigh the streaming units by revenue it seems. Although he's getting a crazy amount of streams is the average revenue per stream in Latin America very low compared to the US and Europe still.

Yes thnx. Same reason dua isn't making artist list, despite making both singles and album list in 2020 and 2021. As she is huge in latin America and major portion come from that. But artists having more success in USA still makes it over her or asian artists make it over these 2 because records are expensive in japan and korea. Revenue is definitely factored, because in 2020 a 40 million chinese single was just number 7 on ifpi. So they downweighted chinese sales.

He's coming for drake's stream EAS. His current numbers are crazy and he has yet to drop a new album

So Bad Bunny has already gained 5 million EAS in the 2 months since this article was written. Of course streams of Un Verano Sin Ti will slow down eventually, but at the rate he's going he'll surpass the CSPC totals of Enrique Iglesias and Shakira in 2023, especially if he keeps releasing new material. How much farther does he have to go to before becoming the top-selling Latin act ever?

And when will this insane streaming of his last album stop? He will be the most-streamed album of all time. Who would have thought?