During the 80s everything got bigger. Arena rock, heavy metal, power ballads, dancefloor anthems, kings & queens of pop, existing genres got louder, heavier. The scene also became more diverse with rap and electronic music breaking the main audience. Are the flagships of this generation, Michael Jackson and Madonna, still the most popular artists from this era?
Through the years, the charts and sales community have been accessing more and more information. Areas of sales that remained black boxes for long are now kind of familiar, for example music clubs and sales in some Latin American and Asian markets. A couple of months ago, I presented a new way to accurately gauge success with the help of YouTube Insights, providing a method to put numbers based on factual information rather than wild guessing. Today, I’m happy to say that the wild guessing era is over. A massively powerful tool fills in every data hole that remained up to now. Here is how to move from subjective estimations to accurate systematic processes.
How many bands have nine 5-million selling albums with a catalog of 6 studio efforts only? Not many for sure. One of them is the cult band of Mark Knopfler, Dire Straits. Responsible for some of the most iconic records of the 80s, the group has now been inducted into the Rock & Roll Hall of Fame some 40 years after their debut.
Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?
As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from View More
ABBA has the perfect profile of a large selling compilation acts with so-so studio album sales along with massive singles hit. To get into blockbuster sales status, one of their compilation thus barely needs to be their main available hit package during a large enough time span. This happened with Gold.
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