CSPC: Elton John Popularity Analysis

Elton John 2009

It’s not necessary to believe that the freshly announced Farewell Yellow Brick Road tour is the last Elton John will ever do. After all, it’s a basic marketing trick. Michael Jackson, Cher and John himself announced on numerous occassions a final tour yet ended up going back on the road. What we can believe though is that the British pop star has enjoyed an incredibly successful View More

How streaming will change your way of enjoying music

Your secrets

I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming creates different dynamics, a different way to live music experiences. When deciding which artist you go after, your choice may not be the same if you are on a retailer or logged into Spotify. View More

How your fave artist will adjust to streaming

1412_0414 Coyote

Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?

As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from View More

Understanding: the true sales of Michael Jackson’s Thriller

Michael_Jackson_Thriller_dancing

In 1983, long before the Night King, Michael Jackson was the one terrorizing the World… and he did it in incredible fashion. In its March 17, 1984, edition, Billboard printed an article telling us that Michael Jackson‘s cult album Thriller had become the greatest selling album of all time ahead of the soundtrack for Saturday Night Fever. This fact remains as true today as it was then. Who’s gonna bet on its sales figures though? Some say View More

CSPC: Bruce Springsteen Popularity Analysis

Bruce Springsteen

Among the most beloved male singers of all-time, we have one King, one Prince, one King of Pop, one Voice and then The Boss. Elvis Presley, Prince, Michael Jackson, Frank Sinatra and Bruce Springsteen, the one we are studying today. This elite group of American icons have been the brightest stars of the music industry from the 1940s into View More

CSPC: Bee Gees Popularity Analysis

bee gees by broady 2014

The years that end in a 7 are synonymous of anniversaries. No, I’m not talking about the Beatles’ cult Sgt Pepper’s which is turning 50 soon, and getting a much talked about reissue. Today we will be speaking about one of the biggest pop bands of all-time that came to prominence 40 years ago in the middle of the disco bonanza, the View More