How streaming will change your way of enjoying music

Your secrets

I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming creates different dynamics, a different way to live music experiences. When deciding which artist you go after, your choice may not be the same if you are on a retailer or logged into Spotify. View More

How your fave artist will adjust to streaming

1412_0414 Coyote

Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?

As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from View More

CSPC: High School Musical Popularity Analysis

High School Musical 3 (cast)

Every record is worth buying if it puts a smile on the face of your children. Teen pop music and the Disney industry are two prime examples of this reality. When the power of both are merged together, it may result into Britney Spears, Justin Timberlake, Christina Aguilera, Hannah Montana / Miley Cyrus or… the High School Musical cast. Exactly 10 years ago this View More

CSPC: Will.i.am Popularity Analysis

will.i.am

For more than a year now we have been completing comprehensive career breakdowns of major artists. We have met divas, singer-songwriters, rappers, rock legends, bands, teen groups as well as pop stars. Will.i.am is different though. Most members of the general public don’t know of him. Some see him as a Black Eyed Peas member-only. Others View More