Wild guessing is over

Thinking Of Mischief

Through the years, the charts and sales community have been accessing more and more information. Areas of sales that remained black boxes for long are now kind of familiar, for example music clubs and sales in some Latin American and Asian markets. A couple of months ago, I presented a new way to accurately gauge success with the help of YouTube Insights, providing a method to put numbers based on factual information rather than wild guessing. Today, I’m happy to say that the wild guessing era is over. A massively powerful tool fills in every data hole that remained up to now. Here is how to move from subjective estimations to accurate systematic processes.

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Elvis Presley’s physical singles sales

Anne Laure , Paris

If his album sales are subject to various utopic myths, Elvis Presley‘s singles sales aren’t a mystery at all. Fact is, he sold an insane number of them. More than anyone who debuted after him, that means more than the Beatles, among many others.

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Elvis Presley’s discography puzzle

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As soon as sales of Elvis Presley are mentioned, we hear about the insane number of albums he issued. Considering that a single album can sell 10 million units or more, an artist who released thousands of records must have sold billions. This approach is a bit simplistic, too simplistic. Actually, the whole thing around the number of albums he released is a huge lie.

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Elvis Presley’s global heatmap

Elvis Presley

It’s time to activate the Elvis Presley mode. I feel sorry about those for who his music is not their cup of tea, but the next weeks will be all about him! It has been two years since we applied our Commensurate Sales to Popularity Concept for the first time and we went on to treat 99 artists since then. To celebrate the 100th article, the King was the obvious choice.

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Learn how to exploit YouTube Insights

welcome to the inner workings of my mind

Have you ever wondered where your favorite artist was truly big? In which country he has sold large quantities of albums without the news breaking traditional online boards? When he started to be popular and with which records? Answers are out there. Continuously disregarded until now, find out how insanely powerful YouTube Insights is.

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Go through music industry’s amazing journey

Arrow.

We love stories of books and movies. We also love music. What about telling the story of the music industry then? Studying history is a key factor of success for upcoming challenges. The industry of music has been going through ups and downs for over 150 years, but we hardly know a thing about it. Get to know it all from the first origins of the music industry to worthy insights about streaming. Incredibly enough, you will see that everything that is changing now was one way or another already written in the past.

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Artists who have yet to reach their peak?

Sunset through a cairn

Many of you enjoy advanced analytics. Others love to follow closely their favorite artists. In both cases, you will adore this piece of data! Do you know when an artist reaches his peak? After how many albums, or how many years? How he does it? Does he use the Christmas market, or build anticipation with a long hiatus? After peaking, who drops the most, females, males or bands? Nobody ever answered these questions. Well, nobody up to today as all these questions are addressed right here.

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