Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?
As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from View More
Winter is coming. No, it isn’t about the release of Game Of Thrones seventh season, you will have to wait a few more months for that. Every year, the week of Thanksgiving / Black Friday combo is regarded as the starting point of the so much anticipated holiday season. That part of the year strongly impacts our cultural environment. All Medias turn on their Christmas program lists from November. Music is no View More
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