CSPC: One Direction Popularity Analysis

Streaming Part 3

Streaming results of Made in the A.M. is one of the reasons explaining why we shouldn’t jump to conclusions too fast. The album is the lowest seller in pure album sales, as well as the weakest in download singles. It is a true streaming monster though, with its worst song on its way to breaking 30 million plays at Spotify. Drag Me Down has a big 347 million plays while Perfect is on 269 million. Both tracks total 1 billion YouTube views also. All in all, the album is up to 1,6 million equivalent album sales from this format.