CSPC: NSYNC Popularity Analysis

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

I would be lying if I tell you that NSYNC‘s albums are streamed heavily, but their hits continue to have legs. If several of their past hits are forgotten like Here We Go, some perform nicely including I Want You Back with 27 million streams on Spotify, Merry Christmas, Happy Holidays at 39 million and even higher is Tearin’ Up My Heart with 55 million streams on Spotify.

These results provide their debut album with 128,000 equivalent album sales from streams while their Christmas output is on 75,000 units.