CSPC: Michael Jackson Popularity Analysis

Streaming Part 3

Both #1 hits from Off The Wall have well over 50 million streams on Spotify and 100 million on YouTube. The remaining two Top 10 hits are over 14 million on both platforms. Those results are impressive, even more impressive are the insane streaming figures of every album track. All the songs are over 2,5 million on Spotify and Working Day And Night has a stunning 12 million, an album track with more streams than many #1s from its era. This great showing is worth 241,000 equivalent album sales for Off The Wall.

With Thriller, we enter uncharted territory. A territory where 3 35-years old songs can be well over 100 million streams on Spotify with one on 267 million. A territory where those 3 songs can combined for 1,9 billion views on YouTube. A territory where 4 more singles can average 48 million Spotify spins. A territory where both album tracks are on their way to hitting 10 million. If Thriller was the hottest album out there in 1983, it remains the hottest LP of its era up to this day with streams worth almost 1 million album sales.

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