CSPC: Macklemore (& Ryan Lewis) Popularity Analysis

Digital Singles Sales

As a reminder, the weighting is done with a 10 to 1,5 ratio between one album and one digital single.

The Heist (2012) – 4,938,000 equivalent albums

Can’t Hold Us – 9,800,000
Thrift Shop – 13,360,000
Same Love – 4,540,000
White Walls – 2,550,000
Wings – 770,000
Remaining tracks – 1,900,000

This Unruly Mess I’ve Made (2016) – 353,000 equivalent albums

Downtown – 2,100,000
Remaining tracks – 250,000

Gemini (2017) – 135,000 equivalent albums

Glorious – 590,000
Marmalade – 80,000
Good Old Days – 180,000
Remaining tracks – 50,000

Orphan – 465,000 equivalent albums

And We Danced – 800,000
Arrows – 700,000
Otherside – 500,000
Remaining tracks – 1,100,000

With only one truly successful era, reaching almost 40 million digital sales is pretty massive. The two monsters are obviously Thrift Shop and Can’t Hold Us with respectively 13,36 million and 9,8 million singles sales,. This was achieved with an extremely weak ringtones market and a deep lack of appeal in South Korea. The gay anthem Same Love is a strong third at 4,54 million. Both White Walls and Downtown are over 2 million. This latter song is the only one that has been really exploited from This Unruly Mess I’ve Made, which in part explains its rough results.