CSPC: Imagine Dragons Popularity Analysis

Digital Singles Sales

As a reminder, the weighting is done with a 10 to 1,5 ratio between one album and one digital single.

Night Visions (2012) – 4,367,000 equivalent albums

Radioactive – 12,100,000
It’s Time – 4,820,000
Demons – 7,040,000
On Top of the World – 3,460,000
Remaining tracks – 1,690,000

Smoke + Mirrors (2015) – 702,000 equivalent albums

Shots – 580,000
Gold – 330,000
I Bet My Life – 1,510,000
Warriors – 1,060,000
Battle Cry – 240,000
Monster – 300,000
Who We Are – 180,000
Remaining tracks – 480,000

Evolve (2017) – 1,326,000 equivalent albums

Whatever It Takes – 1,380,000
Believer – 3,350,000
Thunder – 3,730,000
Remaining tracks – 380,000

Orphan – 417,000 equivalent albums

Sucker For Pain – 1,490,000
Roots – 260,000
Born to Be Yours – 160,000
Natural – 310,000
Remaining tracks – 560,000

Imagine Dragons exploded after the collapse of ringtones, they also failed to sell large quantities in South Korea in their first years. Streaming was also getting strong in 2013/2014 already. While it’s much harder to hit huge figures in this context, they still sold monster amounts with their early successes.

The most impressive single is Radioactive, a 12 million sales song, nearly 70% of which come from the US. Demons, It’s Time and On Top of the World all did great business too, passing 15 million sales combined.

After such high figures, numbers from the Smoke + Mirrors era look terrible. The band quickly returned to success with Evolve though. With over 7 million sales combined, Believer and Thunder are among the very top selling songs of 2017. Whatever It Takes, although a bit lower, a was strong success too.