CSPC: Enya Popularity Analysis

Enya? Really, Spotify?

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

We start this new section with an approach to the streaming world. Another segment that is worth quoting for her.

Her debut album gets as many 48,000 equivalent albums sales, but it is with her Watermark LP where we start to see more action with both the song of the same name, and especially with Orinoco Flow at 25,7 million Spotify streams and almost 40 million streams across that same platform respectively, this effort managed cumulative equivalent album sales of over 100,000 units.

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