CSPC: Elvis Presley Popularity Analysis

Streaming Sales

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

While streams of most former singles like the strong #1 hit Teddy Bear are mostly disappointing, except Blue Suede Shoes which generates a solid 45,000 EAS, the consistency shown by these 3 albums is quite good. For example, most tracks from the debut album are at more than 1 million at Spotify. Of course numbers aren’t incredible on a per-track basis but one needs to keep in mind that listening to a 800 plus tracks catalog takes a lot of time and ultimately reduces the average of plays.