CSPC: Avicii Popularity Analysis

AVICII iTunes Festival 2013

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

Streaming is the avenue which best illustrates the popularity of Avicii. Songs from True are impressive. Wake Me Up leads the way with 620 million streams on Spotify, a massive number for a song from 2013. Blurred Lines by Robin Thicke and Thrift Shop by Mackelmore & Ryan Lewis, the two songs which outsold Wake Me Up in 2013 as per the IFPI, have much less streams up to date. It also performs incredibly well on YouTube with over 1,8 billion views to date. Hey Brother is a huge runner up while You Make Me and Addicted to You complete a stunning top 4. These performances are good enough to build 1,9 million EAS from streams!

Stories may have sold nearly 10 times less pure sales than True, its streams are healthy too. Waiting For Love is close to half a billion on both Spotify and YouTube. The remaining tracks aren’t as strong but For A Better Day and Broken Arrows still own solid numbers. The album breaks 1 million EAS.

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