Music industry – One step closer to being accurate
What if I tell you that there are 3 billion album sales lost in the nature? Sales that have been ignored by both charts and certifications.
These sales bring millions of units to many artists. How is this possible, and who benefits the most from them?
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Did people under the iron curtain buy western music? What are flexi-discs and postcard-discs? And what sales records exist?
We’ve dug into archive material and pictures to shed a light on some of the most mysterious, yet sizable records sales.
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Several months ago, we launched our Receipts Database with the objective of putting together as many factual data figures as possible.
The database keeps growing. This week, we injected over 17,000 shipment codes from Brazil amounting to 162 million sales.
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If you go through various online sites covering music sales, you’ll find close to no information at all about the best selling artists in the USSR and Russia.
A black box up to this day, we digged through the data of this market and identified receipts covering over 100 million unit sales.
Get ready for some heavy surprises as the USSR market looked like none other.
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The MENA region (short for Middle East and North Africa) has been a place of mystery for very long with no official charts and very few certifications ever coming out.
This resulted in very little awareness of sales happening there. Luckily these days are now over with streaming taking over the industry.
In this article, we will list the most popular international stars in the region, where does your favorite one lands?
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Not too long ago, we mentioned India as a dark horse to become a monster music market. It is really happening.
Now, 8 months later, the 3 largest local platforms are displaying streaming counts of all songs and figures are amazing already.
We did the job for you, collecting streams from all these platforms as well as from Spotify India to complete the list of the most streamed international hits in India!
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It has been nearly 4 years since we try at ChartMasters to portray the global music market the best we can. A significant component of it is audio streaming that we value thanks to platforms like Spotify, Genie, AWA and Xiami.
A question arises frequently though. Are Apple Music streams underestimated for some artists when we use only Spotify to extrapolate their success in western markets? Artists like Drake and Taylor Swift seem to perform better on the former software, so do we need to adjust their numbers accordingly?
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Every year China seems to be climbing several positions on IFPI’s top music market’s ranking and the growth doesn’t seem to be slowing down anytime soon.
In just a few years we could see this country overtake markets like the UK, France and Germany and seriously challenging Japan! So who is benefiting the most from this? Just like we did with Gaana earlier this year we’re now looking at the most followed international artists on QQ Music, China’s biggest streaming service.
While the eyes of the many music industry observers are focused on the Chinese and Latin American markets development, the real action now is actually happening in India. Streaming platforms already count there with more than 150 million active users. This led both Spotify and YouTube Music giants to deploy their service in India over the last month.
