It has been nearly 4 years since we try at ChartMasters to portray the global music market the best we can. A significant component of it is audio streaming that we value thanks to platforms like Spotify, Genie, AWA and Xiami.
A question arises frequently though. Are Apple Music streams underestimated for some artists when we use only Spotify to extrapolate their success in western markets? Artists like Drake and Taylor Swift seem to perform better on the former software, so do we need to adjust their numbers accordingly?
Every year China seems to be climbing several positions on IFPI’s top music market’s ranking and the growth doesn’t seem to be slowing down anytime soon.
In just a few years we could see this country overtake markets like the UK, France and Germany and seriously challenging Japan! So who is benefiting the most from this? Just like we did with Gaana earlier this year we’re now looking at the most followed international artists on QQ Music, China’s biggest streaming service.
While the eyes of the many music industry observers are focused on the Chinese and Latin American markets development, the real action now is actually happening in India. Streaming platforms already count there with more than 150 million active users. This led both Spotify and YouTube Music giants to deploy their service in India over the last month.
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