It has been nearly 4 years since we try at ChartMasters to portray the global music market the best we can. A significant component of it is audio streaming that we value thanks to platforms like Spotify, Genie, AWA and Xiami.
A question arises frequently though. Are Apple Music streams underestimated for some artists when we use only Spotify to extrapolate their success in western markets? Artists like Drake and Taylor Swift seem to perform better on the former software, so do we need to adjust their numbers accordingly?
Every year China seems to be climbing several positions on IFPI’s top music market’s ranking and the growth doesn’t seem to be slowing down anytime soon.
In just a few years we could see this country overtake markets like the UK, France and Germany and seriously challenging Japan! So who is benefiting the most from this? Just like we did with Gaana earlier this year we’re now looking at the most followed international artists on QQ Music, China’s biggest streaming service.
While the eyes of the many music industry observers are focused on the Chinese and Latin American markets development, the real action now is actually happening in India. Streaming platforms already count there with more than 150 million active users. This led both Spotify and YouTube Music giants to deploy their service in India over the last month.
It’s time to welcome the IFPI Global Top 10 Albums of 2018! It’s a good ol’ list, focusing on pure album sales. This atypical methodology leads to the most unique list ever by the IFPI since they debuted them in 2001 with soundtracks and foreign language releases all over the ranking!
The Recording Industry Association of America, better known by their RIAA acronym, has published their much anticipated 2018 Shipment & Revenue Statistics. The main conclusion? Streaming is no longer a utopia but instead a true game changing actor. In fact, the US music industry, despite the collapse of sales formats, exploded by over 40% since 2015 to reach revenues of $9.8 billion.
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