Streaming Masters – Kendrick Lamar

Kendrick Lamar streaming masters

Kendrick Lamar is arguably the most critically acclaimed rapper of his generation. This doesn’t always translate into commercial success yet.

Is he mainstream? How popular are his songs? Check out his streaming numbers that tell us everything we need to know.


Kendrick Lamar streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 68 / 4 (AWA has 4% of the Japanese streaming market, and 32% are already considered through Spotify’s extrapolation)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * 649 / 406 (649 million subscribers of global platforms like Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, etc. against 406 million from Spotify itself) + Genie streams * 2.20 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms

*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 649/406 + Genie * 2.20 * 2 + AWA * 68 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750

Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.

Kendrick Lamar streaming review – the results

CSPC Kendrick Lamar discography streaming breakdown Spotify YouTube

Total: 23,798,991 EAS

Kendrick Lamar: Most streamed tracks (EAS)

1. Humble [Damn]2,201,000
2. All the Stars [Black Panther: The Album]1,180,000
3. Goosebumps [Features]1,009,000
4. DNA [Damn]966,000
5. Love [Damn]946,000
6. Swimming Pools (Drank) [Good Kid, M.A.A.D City]841,000
7. Money Trees [Good Kid, M.A.A.D City]772,000
8. Pray For Me [Black Panther: The Album]672,000
9. Bitch, Don’t Kill My Vibe [Good Kid, M.A.A.D City]655,000
10. M.A.A.D City [Good Kid, M.A.A.D City]617,000
11. King’s Dead [Black Panther: The Album]554,000
12. Loyalty [Damn]547,000
13. King Kunta [To Pimp a Butterfly]514,000
14. Don’t Wanna Know [Features]511,000
15. Alright [To Pimp a Butterfly]454,000
16. Poetic Justice [Good Kid, M.A.A.D City]403,000
17. Element [Damn]399,000
18. Bad Blood [Features]371,000
19. The Greatest [Features]358,000
20. Backseat Freestyle [Good Kid, M.A.A.D City]342,000

Sources: SpotifyYouTube, AWA (app), QQ, Genie, Anghami, Audiomack, Boomplay.

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Michael

Doesnt look so good considering he is one of the newer act.

orange

I’d say his numbers are quite good. Drake is the top streaming artist in the world currently and was at 35.6 million in his last update (probably closer to 40 million now), so to have close to half of that is still a lot, especially for an artist that isn’t as popular outside the US.

Isaiah

Lol, since when is 16M EAS through streaming alone not “so good?”

RLAAMJR.

I have to agree with you. Only 4 million total EAS for his DAMN album.

Also, after what he did during his concert, he’s going down.

yoshikagekira

It’s been 3 years and you’ve been completely proven wrong.