Streaming Masters – Travis Scott

Travis Scott

Currently #21 among artists with the most lead streams on Spotify and #8 among leading featured singers, Travis Scott is an outstanding force on digital platforms.

Today, we review his detailed breakdown, track by track, from unknown interludes to the biggest hits like Sicko Mode, Goosebumps and Highest In The Room. Ready?

Travis Scott streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Travis Scott streaming review – the results

CSPC Travis Scott discography streaming numbers

Please be aware that some tracks have got their calculation adjusted when US streams suggested a different global total.

Total: 29,973,937 EAS

Travis Scott : Most streamed tracks (EAS)

1. Goosebumps [Birds in the Trap Sing McKnight]2,280,000
2. Sicko Mode [Astroworld]1,874,000
3. Highest in the Room [JackBoys]1,403,000
4. Butterfly Effect [Astroworld]1,021,000
5. Zeze [Features]903,000
6. The London [Features]636,000
7. The Scotts [Orphan]633,000
8. Antidote [Rodeo]610,000
9. Love Galore [Features]594,000
10. Stargazing [Astroworld]593,000
11. Pick Up the Phone [Birds in the Trap Sing McKnight]573,000
12. Out West [JackBoys]529,000
13. Yosemite [Astroworld]510,000
14. Sky Walker [Features]487,000
15. Know No Better [Features]483,000
16. Portland [Features]482,000
17. Take What You Want [Features]480,000
18. Can’t Say [Astroworld]401,000
19. TKN [Orphan]389,000
20. Beibs in the Trap [Birds in the Trap Sing McKnight]364,000

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