Streaming Masters – Adele

Adele Spotify YouTube

Are Adele streaming statistics as impressive as her records sales? As this format is now absolutely inevitable, the greatest selling artist of the last 10 years will need to do wonders there too. Let’s see how she performs so far.


Adele streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Adele streaming review – the results

CSPC 2021 Adele discography streaming

Total: 11,960,968 EAS

Adele: Most streamed tracks (EAS)

1. Hello [25]1,627,000
2. Someone Like You [21]1,555,000
3. Rolling In The Deep [21]1,236,000
4. When We Were Young [25]913,000
5. Send My Love (To Your New Lover) [25]808,000
6. Set Fire To The Rain [21]789,000
7. Make You Feel My Love [19]783,000
8. Water Under The Bridge [25]428,000
9. All I Ask [25]367,000
10. Chasing Pavements [19]356,000
11. Skyfall [Orphan]326,000
12. Turning Tables [21]296,000
13. One And Only [21]220,000
14. Don’t You Remember [21]203,000
15. Hometown Glory [19]202,000
16. Rumour Has It [21]199,000
17. Remedy [25]173,000
18. Million Years Ago [25]129,000
19. Lovesong [21]121,000
20. Daydreamer [19]118,000

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Rodger

Adele in 2015 first week US+UK 4,1 Million
Adele in 2021 first week US+UK 1,2 Million

What is going on with the sales queen??

Clockingbell

She still does very well globally with current markets.

Tyler Helt

Can you please do an Adele : Global Heat Map

Eminemfan

Rofl she did 49.3 million streams on spotify yesterday. With one new song and near 30 million with old catalog. She is insane

Last edited 1 month ago by Eminemfan
Eminemfan

She shattered spotify record lol. So much for #Adele will fail in streaming era. She is coming for blood. Physicals sales, digitals and now streaming. Every format domination.

I still hope even if 30 does 7 to 10 million Eas from streaming on first year, pure sales end around 10 million and era ends up with 20 million sps by end of decade. By end of decade , her total stands at 120 million plus without 5th album. An average of 30 million per era. Damn!

ABJ

So… are these results bad or good?

NIck

They are phenomenal.

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