Taylor Swift albums and songs sales

Taylor Swift Total Cspc 202105

As years pass, the stature of Taylor Swift continues to grow. She is one of the most powerful woman on Earth as well as one of the most successful female artists of all-time.

The thing is, she made it to this level at barely 31. She is still very active and the general public interest in her remains incredible.

Today, we review her career in numbers to see where she stands against her peers at the moment and how high she may end up. Results are stunning.

During the 1989 era, Taylor Swift‘s extraordinary success looked even bigger since it was heavily focused on pure sales of both albums and singles, while the success of remaining artists was spread across more ways of consumption.

Thanks to the CSPC approach we defined how she truly competes with her challengers, including RihannaBeyoncéKaty Perry, Lady Gaga and Britney Spears.

She is especially similar to Rihanna, who was born in 1988, one year before Taylor Swift. Both artists dropped their debut album at the age of 17 and both have been heavily successful for over a decade.

Both are among the very top selling digital singles artists ever. The huge difference is the way Taylor Swift is widely regarded as a strong album seller, the opposite of Rihanna, mostly thanks to her multi-platinum albums in the US. We will be checking how accurate this perception is.

While she was on par with many of these artists, her heavy productivity may end up pushing her ahead of anyone else.

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Taylor Swift‘s albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity.

If you are not yet familiar with the CSPC method, below is a nice and short video of explanations. I fully recommend watching it before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the numbers directly.

The Commensurate Sales to Popularity Concept (CSPC)

There are two ways to understand this revolutionary concept. The first is the Scribe video posted below. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.

If you are a mathematical person, and want to know the full method as well as formulas, you can read the full introduction article.

Now let’s get into the artist’s sales figures in detail in order to apply this concept and define the act’s true popularity!

Taylor Swift Album Sales

Taylor Swift Studio Album Sales 202105

Original Album Sales – Comments

Taylor Swift Album Sales Summary 202105

The first five studio albums, plus one Christmas EP, released by Taylor Swift total an impressive 41.8 million units.

More than anything, each of her studio outputs up to 1989 top the 6 million mark, an unreal achievement considering how proportionally poorly she has been selling in Europe.

With over 70% of her sales coming from the US, these figures can be regarded both ways, extraordinary or not so good, whether you are looking to North American results or abroad sales.

The latter improved with the success of 1989 which sold more than 4 million units outside of the US without accounting for Chinese downloads.

It goes on to show her success is huge in various markets outside of North America too, it’s just that her out-of-this-world sales in the US outshine remaining results.

The last four albums Reputation, Lover, folklore and evermore came out when streaming was already inevitable. Naturally, they sold less than their predecessors although their numbers are still outstanding by today’s standards.

Indeed, the first 3 of them are the only female albums to sell over 1.3 million copies in the US in the last 5 years.

The run of folklore has been especially impressive with 8 frames to date at #1. It is going to outsell Lover.

She is now exploiting to perfection the Asian industry methods to sell physical products, providing her fans various collectors through her website.

Taylor Swift songs sales

CSPC - Commensurate Sales to Popularity Concept - Physical singles

Physical Singles

CSPC Taylor Swift 2021 physical singles sales

As a reminder, the weighting is done with a 10 to 3 ratio between albums and digital singles.

Well, Taylor Swift‘s debut album came out in 2006, selling almost exclusively in North America.

By that time, there were still some consistent physical single sales in Europe, Japan, and in Australia but sales were long dead in the US. In fact, none of its singles were physically released.

In Europe, the collapse of physical singles came very precisely at that moment as figures dropped from 14 million in 2006 in the UK to just 3 million in 2009, less than 60,000 units per week for the entire market.

This is the context met by Love Story, the first hit by Taylor Swift that was promoted overseas.

This song sold a few physical copies in Europe and in Australia but wasn’t issued elsewhere. With 60,000 sales, it remains easily the star’s top seller in this format.

You Belong with Me was a hit in the same markets, but it got a physical release in Australia only, explaining the much lower sales.

By the time she had another international hit with We Are Never Ever Getting Back Together, the physical singles market was completely dead even in Europe.

No single from Red was even issued in the old continent. In the meantime, her superstar status led her label to release limited editions of her singles in the US, most of which were numbered up to 2,500 units.

Two songs, Ours and We Are Never Ever Getting Back Together, got unlimited releases, hitting #1 multiple weeks on physical sales chart with healthy sales. 

In later years, her huge popularity originated more releases in GSA countries while Eyes Open came out in China only.

Since 2019, countless limited releases came out in the US, securing some sales thanks to her very solid fan base for songs like ME!, cardigan or her early hits.

CSPC - Commensurate Sales to Popularity Concept - Download music iTunes Amazon Google Melon

Digital Songs

Taylor Swift Digital Singles 202105

As a reminder, the weighting is done with a 10 to 1.5 ratio between albums and digital singles.

Self titled debut album Taylor Swift was only promoted in North America. All its singles were strongly successful there.

With both downloads and ringtones in both the US and Canada, they achieved nearly 16 million sales in the region, some 90% of their global sales.

These tracks weren’t necessarily big #1 hits, but they no doubt faced the test of time very well continuing to sell for many years, ultimately reaching impressive totals.

Teardrops on My Guitar is now over 4 million, joining Our Song there.

The era Fearless continued the impressive streak of US strong sellers. Two songs, Love Story and You Belong With Me, also added international appeal with pop versions issued. Together, this pair of songs sold 20 million units globally.

It isn’t only about hits though. The incredible success of Taylor Swift in the album front is also visible through her digital sales.

In fact, each and every one of the 18 tracks on Fearless sold 300,000 units or more and some album tracks even broke the million threshold. That’s a terrific total of 32.8 million downloads and ringtones from this era alone.

Speak Now didn’t register points as high as Fearless with no song higher than 3.7 million. The consistency was still superb though. In spite of no big hit songs from the album, it got 6 million sellers and the sales total stands on 18 million.

Red saw the country icon turned pop hit maker achieve success on an international scale. Both We Are Never Ever Getting Back Together and I Knew You Were Trouble sold over 8.8 million units.

They were super sellers in every English-speaking country, but the former was also massive in Asia while the latter was a smash in Europe.

The album continued her run of at least 5 million sellers by era, registering 6. The effort is home of singles adding for 29.4 million digital sales.

With the addition of her Orphan tracks, which include as many as 9 million sellers, Taylor Swift was already well over 100 million digital singles sales when 1989 arrived.

The market segment of downloads was starting to go sharply down by then, but the album’s unavailability on streaming platforms made it perform incredibly well still.

Shake It Off sold 9.7 million despite the absence of ringtones and low South Korean success.

Blank Space did nearly 7 million and all three of Bad Blood, Style and Wildest Dreams were solid hits also. All told, the era produced 31.6 million sales.

Songs from Reputation had a very hard time trying to stand well against their predecessors. Their presence on Spotify and the likes inevitably divided their impact across distinct services.

That’s why these numbers here are not fully relevant as long as we haven’t add streaming results to them.

Look What You Made Me Do at nearly 2 million and …Ready for It? at almost 1 million are still great sellers considering their context.

The diva remains a super selling force in this format as shown with Lover tracks. Downloads are even less relevant in 2019 than in 2017 though so even if they performed very well on iTunes lists they add for only 2.1 million sales.

The surprise release of folklore means that no song was released before the album, killing the singer’s edge on this format as they got no big first week sales.

This reason along with the lack of Pop 40 smash and the ever decreasing download market explain the anecdotal downloads of songs like cardigan and willow.

In total, that’s an immense 159.4 million units sold in downloads and ringtones combined for Taylor Swift, one of the most successful digital artist of all-time.

CSPC - Commensurate Sales to Popularity Concept - Streaming platforms numbers


Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Top Hits

CSPC Taylor Swift most streamed songs

Back in 2013, We Are Never Ever Getting Back Together was inside the Top 20 most streamed tracks ever on Spotify.

While remaining singers started to amass large catalog streams, Taylor Swift took off her discography from these platforms with her streaming-is-evil campaign in order to boost her revenues thanks to higher pure sales.

Then, her catalog was made available anew in June 2017.

Her hits have been making up for these 3 years of unavailability. They are being strongly successful at it.

On Spotify, I Don’t Wanna Live Forever has now break the 1.1 billion barrier. Look What You Made Me Do is over 600 million. Additional singles from reputation are in the 242-514 million range.

Songs from Lover are great performers in this list. At 559 million, Me! is her 4th biggest song on Spotify and 6th overall in terms of equivalent album sales.

You Need To Calm Down is at 537 million and Lover stands at 550 million, providing the album 3 songs inside her personal top 10 and 3 with over half a million EAS.

What about her past hits? They enjoyed heavy rotation when coming back to the platform a pair of years ago. There are 20 of them which already aired over 100 million times, with Shake It Off leading the way at 576 million.

Folklore‘s strength is the consistency of all its tracks, with no big hit surfacing. cardigan is her 17th biggest streaming hit to date, exile is at 23 while the 1 is at 29. The album hits 2 million EAS with no song at 300,000 or more.

evermore is barely starting to pile up streams, with willow leading the way wit 240 million streams on Spotify and 252,000 EAS.

Thanks to their absence on Spotify, songs from 1989 registered gigantic views on YouTube. Shake It Off and Blank Space add for 6.2 billion there.

Even her songs widely available do very well with a stunning career total of 24.3 billion views.

It’s worth talking about her Asian statistics too. In China, most of her hits from albums which weren’t available for sale at first record more streams than they do on Spotify.

Because of this specific situation, the leading track remains Love Story in this country.

In South Korea (Genie) she is very popular too. Look What You Made Me Do is her leader with Me! securing already the second spot.

In Japan, You Belong With Me remains her strongest song with also impressive results from Shake It Off and We Are Never Ever Getting Back Together.

Album-wise 1989 has now moved ahead of reputation with 3.96 million EAS against 3.37 million. Lover is ahead too now with 3.63 million EAS.

All albums since Fearless, including newly released folklore and evermore, crack the million mark.

Full catalog breakdown

If you are familiar with the artist’s catalog and want to check details of each and every song, you can access to all of them right here.

Keep yourself up to date

Our website provides you a fantastic tool which fetchs updated Spotify streams as you request them, use it to watch these results grow day after day!

Taylor Swift compilations sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP.

Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

The distribution process

Taylor Swift Other LP Example 202105

How to understand this table? If you check this example of the Journey To Fearless line, those figures mean it sold 180,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 2,148,242 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package.

Thus, streaming figures tell us songs from Fearless are responsible for 74% of Journey To Fearless tracklist attractiveness, which means it generated 139,000 of its 180,000 album sales and so on for the other records.

Compilations sales figures listing

Taylor Swift Other LP Sales 202105

Full Length related records Sales – Summary

Taylor SwiftOther LP Summary 202105

Here is the most underestimated indicator of an album’s success – the amount of compilation sales of all kinds it generated. Due to the dependency of sales of the original studio albums on these releases, they are a key piece of the jigsaw.

These numbers are obtained by applying the method from the section The distribution process to all packages listed under Compilation sales figures listing category.

Chinese downloads are weighted as per their price, at selling price / 50, which is roughly 0.4 for Taylor Swift‘s albums.

We can notice that the American superstar is doing wonders in China, with numbers going higher and higher.

They perfectly offset the absence of compilations products nowadays like tour DVDs.

This section also features the newly recorded version of Fearless, which is naturally allocated in full to the original album.

Total Album (all types) Sales per Country

CSPC 2021 Taylor Swift album sales by market

Please note country-specific numbers may miss sales of a few minor releases, although totals are complete.

Taylor Swift Career CSPC Results

Taylor Swift Total Cspc 202105

So, after checking all the figures, how many overall equivalent album sales has each Taylor Swift album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

Albums CSPC results

In the following results table, all categories display figures in equivalent album sales. If different, pure sales are listed between parentheses.

#CoverAlbumTotal CSPCSales*StreamsTotal CSPC
Studio AlbumsOther LPsPhysical SinglesDigital SinglesLast verifiedAuto updateDaily Increase
1TaylorTaylor Swift10,564,0006,600,000482,0006,000
Av.: 570
LD: 630
2HolidayHoliday Collection1,536,0001,345,00000
Av.: 50
LD: 10
Av.: 3,670
LD: 3,480
4SpeakSpeak Now11,670,0006,315,000568,00015,000
Av.: 2,060
LD: 2,270
Av.: 8,110
LD: 6,700
Av.: 4,960
LD: 5,840
Av.: 2,420
LD: 3,450
Av.: 3,260
LD: 4,220
Av.: 3,410
LD: 3,260
Av.: 2,760
LD: 2,380
*Pure sales figures updated on 05/25/21.
'Av.' stands for Average, 'LD' for Last Day.

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)

See where the artist ranks among remaining singers

As time passes, 1989 has been moving past Fearless to settle itself as the most successful album in Taylor Swift‘s career.

When we first reviewed her career in 2016, the gap was less than 200,000 units. It steadily increased until reaching nearly 3 million.

It now stands at 1.9 million due to the reissue of Fearless, although we can expect 1989 to gain back on it later on.

The immaculate trajectory of 1989 leads it to 19.8 million equivalent album sales in total, with sales still increasing at roughly a million per year.

It is also fighting with Ed Sheeran‘s X to be the biggest album from 2014, a battle that it is losing at the moment due to the insane success of the British singer lately.

Fearless itself is an amazing runner up with 17.8 million sales through all formats. It is the third most successful album from 2008.

Interestingly, it must be noted that 1989 is the album that generated the highest number of download sales along with Fearless, although this sector has been collapsing for 7 years now and its songs had little time to add relevant catalog sales.

This highlights incredibly well how the absence of streaming boosted its digital sales and, consequently, how necessary it is to look at all possible music consumption formats to get a meaningful conclusion.

Red is up to 14 million, a figure that looks almost random due to the incredible standards of the singer. It continues to climb fast with over 600,000 units added every year.

Both Taylor Swift and Speak Now have gone up to 10.9 million and 10.4 million equivalent album sales, respectively, an immense total for anyone.

Then comes reputation at 8.1 million. After the strong first week led by her fan base and multiple marketing gimmicks, the album collapsed fast, faster than expected.

It has been able to sustain its appeal fairly well in the mid-run though. It also continues to do well with 300,000 sales since our last update.

Its success is in the same league as the one of Taylor Swift and Speak Now once we consider it had much less years to amass sales.

We can also point out how difficult it is to hit 10 million many times, ones your casual listeners are already satisfied with plenty of hits from you.

In fact, Taylor Swift is the only female singer with 5 10-million sellers this millennium. Overall, only Eminem did better with 6.

Lover is now at 6.6 million. It seems to be one more album that only needs time to grow.

Although there is still a long way, it isn’t impossible to see all her albums up to Lover reach 10 million at some point.

folklore is still quite recent, and while right now it lacks hits, the total sales are already very healthy at 4.6 million.

It will need to remain in the spotlight for some time to join its predecessor on higher numbers, but this has been the daily work of Taylor Swift for nearly 15 years.

Evermore scored 2.2 million units to date. While the decreasing trend is negative, the way the artist manages to get her albums climbing forever grants strong numbers in the long run.

What’s safe to say is that Taylor Swift retains her superstar aura, granting her strong sales still for her upcoming releases, along with an immensely valuable back catalog.

In a mere 7 months since our last study, she added 8.1 million sales, and 17.8 million in the last 20 months. That’s immense.

What about the total to date though? Taylor Swift adds for 101.6 million equivalent album sales.

A key point is how worthy the discography she built is. She can retire now, she will safely add 5 million sales in a weak year still.

Along with Coldplay and Rihanna, the former country star are the first artists to hit 100 million EAS among acts debuting in 2000 or later.

Pacing much faster than Adele and Rihanna currently, in a blink of an eye she will also be over Britney Spears.

Considering her catalog strength, it may be wise to start watching at totals of the likes Barbra Streisand and Whitney Houston as they are getting within reach of Taylor Swift.

Singles CSPC results

The list is compiled in album equivalent sales generated by each song. Therefore, these figures are not merged units of singles formats. Instead, it includes weighted sales of the song’s physical single, download, ringtone and streaming as well as its share among sales of all albums on which it is featured.

1. 2008 – Taylor SwiftLove Story [Fearless]6,240,000
2. 2014 – Taylor SwiftShake It Off [1989]4,920,000
3. 2014 – Taylor SwiftBlank Space [1989]4,520,000
4. 2008 – Taylor SwiftYou Belong with Me [Fearless]4,150,000
5. 2012 – Taylor SwiftI Knew You Were Trouble [Red]3,440,000
6. 2012 – Taylor SwiftWe Are Never Ever Getting Back Together [Red]3,360,000
7. 2006 – Taylor SwiftTeardrops on My Guitar [Taylor Swift]2,600,000
8. 2014 – Taylor SwiftBad Blood [1989]2,380,000
9. 2006 – Taylor SwiftOur Song [Taylor Swift]2,370,000
10. 2014 – Taylor SwiftWildest Dreams [1989]2,180,000
11. 2017 – Taylor SwiftLook What You Made Me Do [Reputation]2,050,000
12. 2016 – Zayn & Taylor SwiftI Don’t Wanna Live Forever [Orphan]1,820,000
13. 2014 – Taylor SwiftStyle [1989]1,760,000
14. 2010 – Taylor SwiftBack to December [Speak Now]1,700,000
15. 2010 – Taylor SwiftMine [Speak Now]1,670,000
16. 2012 – Taylor Swift22 [Red]1,610,000

If you feel inspired by this list, we just created this CSPC Taylor Swift playlist on Spotify!

Discography results

Thanks to our new ASR (Artist Success Rating) concept, we know that her sales represent 14,25 million times the purchase of their discography. Coupled with her total sales, it translates into an ASR score of 216. The ranking of all artists studied so far is available too at this link.

Records & Achievements

  • At 17,843,000 EAS, Fearless is the 3rd most successful album from 2008.
  • At 19,778,000 EAS, 1989 is the 2nd most successful album from 2014.
  • Taylor Swift is the only post-2001 artist with 5 albums on 10 million EAS or more.
  • At 10.40 million pure sales, 1989 is one of the five 10-million selling albums from the 10s.
  • At 159.4 million download and ringtones sales, Taylor Swift is among the Top 10 selling digital artists of all-time.
  • At 4, Taylor Swift has the most albums ever debuting with more than 1 million sales in the US.
  • At 80, Taylor Swift has the 4th most US Hot 100 Top 40 hits ever, she is number one among female artists.
  • Taylor Swift has singles certified for more than 100 million units sold combining downloads and streams by the RIAA (US-only).
  • With Shake It Off and Blank Space, Taylor Swift remains the only female artist to replace herself at #1 of the US Hot 100.

NB: EAS means Equivalent Album Sales.

You may be interested in…

… best-selling artists, albums, and singles

To improve your navigation we created several amazing cross-artists lists posted inside the CSPC: Data Collector article. Click on it to see the full listing of all CSPC results compiled so far!

… similar artists

To put figures from this article into perspective, click on the images below to reach career breakdowns of similar artists:

Katy Perry album sales
Beyonce - Dangerously In Love
Rihanna albums and singles sales
Coldplay album sales

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Discogs, Billboard, SPIN, Rolling Stone.

4.1 19 votes
Article Rating
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments

i just wanted to ask if lover’s success is considered way out of mold in contemporary industry with not a single lead which had further grown and become a hit but if anything ME! or yntcd flopped so so hard … like album is pushing 8 million EAS by this year and without its leads carrying it .. which is not good yes but i am just surprised … especially with folklore pushing 6 million …i had almost thought that lover or folklore won’t even cross 5 million in long long time but i was wrong lol


why did Fearless and Red lose millions of units?? something have to do with Taylor’s Versions glitching ??

Katy hudson

When will Taylor’s figure get updated? I bet she has sold tons since the last update.


don’t think it’ll take too long, MJD is currently busy with adding new artists to the All Time List once he decides to do a round of updates I’m pretty sure Taylor will be the first or second to get one


but if you’re interested these are my personal estimations of her up to date Pure Sales of her latest releases

Lover 2,000,000
folklore 2,050,000
evermore 1,140,000
Fearless (Taylor’s Version) 650,000

Red (Taylor’s Version) 1,230,000

the first 4 albums don’t include chinese DLs while Red (TV) does since MJD said the Chinese DLs will be counted as 1:1 after the rule change

Last edited 3 months ago by Padilla
Katy hudson

So red is literally approaching 18M. That’s a stunning figure


Red tvs pure sales are not counted towards the original, just streams are.


They are not counted as pure sales for the original 2012 album, but they will be included in the “other LPs” section and thus will count for its overall units (like it was the case with Fearless Taylor’s Version), so what user said is correct.

Red TVs pure sales will push Red closer to 18M units.


they will be coubted towards Red in the “Other LPs” section just like Fearless tv is counted for Fearless in the last update.


I know right? Also nice name


https://amprofon.com.mx/es/pages/certificaciones.php I just randomly checked Mexican certification website and found out that 1989’s pure sales was probably underestimated (admin estimated it at 60,000 but the album was certified as 3xP+1G or equivalent to 210,000). Reputation was estimated at 15,000 but it was certified as 1xP (60,000). At first, I thought it was SPS but then I realized the certification was based on 2009 threshold, which means it was most likely based on pure sales. It was November 2020 when they changed the certification threshold with the inclusion of streaming if I’m not mistaken. Nevertheless, the certification is based on shipment,… Read more »


Thanks, I just wondering since they didn’t put any explanation regarding the certification prior to November 2020.


https://www.billboard.com/music/chart-beat/dua-lipa-morgan-wallen-us-2021-mrc-data-1235016079/ MRC Data (formerly known as Nielsen Music) has released full report for 2021. Since the last update by the admin was on May 25 last year, Taylor has gained 1.344M pure sales from these four albums in the USA alone : Red TV – 621,000 evermore – 392,000 Fearless TV – 171,000 folklore – 160,000 Additionally, her old catalogue up to Lover have sold 385,000 pure sales throughout entire 2021 and since the last update was half of the year then, it can be estimated that she has pulled roughly 190,000 after May 25 which bring total pure sales… Read more »


There is no way she has brought over 300k pure sales outside of the US. Its just impossible. Her albums sell very little outside of the US. They probably sold closer to 100k outside of the US and minus China.



You said that Taylor could possibly get with in reach of Barbara’s and Whitney’s CSPC totals. Well would I be delusional for thinking she could possibly come near Mariah’s or even Celine’s CSPSC totals in the long run? Or is it completely out of the question?


Nothing is really out of the question, you never know what could happen in the future. it’s certainly not impossible.


What’s definite is that she will never outsell Madonna


Why exactly? The gap between Madonna and Taylor is 136m CSPSC. Granted it’ll take a couple decade but at the current rate Taylor is easily gaining over 10m CSPSC from audio streams alone annually, compared to 670k for Madonna. I mean if Taylor keeps dropping albums that break streaming records and still manage to sell in the millions in pure sales, it will happen and probably a lot sooner than you expect.

Last edited 4 months ago by Tom

Taylor will not sell 10m units every year. She’s going down and is past her prime.

Madonnas sales are increasing as well and she’s releasing music still.

Taylor needs a blockbuster album like ROL and more highly successful albums, on RED scale, to even catch up, let alone overtake Madonna which I just don’t see happening.


Go add up their daily averages and multiply it by 365. If Taylor is past her prime why was Red the biggest female album debut on Spotify ever? In what metrics is Madonna increasing, in a way that would significantly counter Taylor’s 56% YOY growth in Spotify streams (5.9B in 2020 and 9.2B in 2021, which btw is equivalent to 9.2m CSPSC for 2021 just from audio). Additionally, every indication is that in the streaming era recurrent streams don’t just disappear, they stabilize and then grow over time as platforms grow, so it’s hard to see Taylor collapsing that far… Read more »

Cláudius Faria

I think Taylor overtakes Barbra some day. But I think is hard she overtakes Whitney, Mariah, Celine and especially Madonna.


Whitney and Barbra are 2m units away so I don’t think it’ll be hard🤷‍♂️


Sorry to say but 2021 was Taylor biggest consumtion year ever in US (I don’t have data ww but may too). Her albums are less bigger than 1989, Red or Fearless but everything in her discography is selling well and her re-recordings are smashing


I think that her outselling Barbra and Whitney is inevitable considering she’ll only be 20m behind both of them by the end of this year (she’s eyeing for 125m believe it or not) her pushing higher depends on her next releases, her selling power is still insanely high but what her last few releases truly lacked is a huge smash hit, they all had moderate hits to underwhelming singles under their belts which is somewhat keeping them behind her her first 5 albums. if her next studio album manages to get a smash hit à la “I Don’t Wanna Live… Read more »


That’s not necessarily true. The beauty of the streaming era is having a smash hit isn’t necessary to drive album sales like it used to be. Recurrent streams are far more indicative of who will pull ahead of who in the long run. To say Taylor won’t garner more CSPSC ever seems misguided because if you look at the recurrent Spotify daily numbers, Taylor’s would either need to collapse by 90% or Madonna’s will have to increase tenfold. Not to mention the millions of pure Taylor is moving yearly. If anything the lack of the need for a smash hit… Read more »


Yeah, I wuold say that Taylor maybe is one of the few or only actual artist that not need a smash popular hit for been in the top and gained massive sales, thanks to his very strong catalogue that her build and the big powerful fan group she have.


I think fans are unable to realise that CSPC is an own derived analysis and not a industry written rule, a lot of countries does not even have SPS to begin with especially Asian countries a lot of other countries have paid vs free streams while YouTube views accounting only happens in 2-3 countries. It’s an analysis not a measurement who is outselling who which seems to be your concern – there is a reason why IFPI don’t have any Worldwide SPS to account for because with that every country has to join hands with IFPI and provide a method… Read more »


i don’t understand why the interpretation of the metric matters? Like the original disagreement seems to be about whether Taylor will acquire more CSPSC than Madonna, if your original comment meant outsell in terms of documented ifpi/label reported sales, then we will never know so it seems unnecessary to even bring that into the conversation.


I did not write that comment. My account was hacked or its a different account. You can see by the way I write. I have no idea who wrote that. But back to the original question, Taylor is not moving millions of pure sales. She doesn’t have hits at the moment, and while her streams are very good, I think she’ll end up above Mariah, and she will challenge Celine. Madonna though, is a very special case. She has been producing blockbusters 25 years into her career. I don’t know if Taylor can do it. It’s a big IF as… Read more »


I am a different person.

I just wanted to make things clear as fans are thinking CSPC units is official it’s website one method for analysis on which they work very hard.


In 2021 Taylor sold 725k+ pure sales in China (which count fully via the new Chinese pure methodology for CSPSC), and moved 1.77m pure in the US from just her 4 albums albums that cleared the top 50 YTD units (Via Hits DD YTD Overall Activity). Taylor likely very easily crossed 3m global pure sales for 2021. She doesn’t have a strong smash at the moment but again when your back catalogue does over 20k CSPSC daily from audio streams alone (excl Red TV), having hits wouldn’t change the end result just speed it up.


She sells digital copies in China.
This is not the same as selling physical albums.


Yes because the 2m pure she moved in the US was 100% digital.


I am not denying that what I am trying to say is that CSPC formula is not official it’s their own analysis giving the popularity of an album IFPI doesn’t give you global SPS because there is no way of calculating my point still stands on this.
11475 YT views = 1 album unit is website’s own analysis and nothing else. Taylor is not going anywhere and she will continue to move and sale albums but CSPC is a own derived method it doesn’t mean it’s ‘outselling’ other artist.


So by that interpretation what is the point of looking at an artists success at all? If newer artists can never outsell because the sales aren’t documented pure sales, then why even bother keeping track? We are on a website with a method, and that is all we are talking about. If anything if we use some IFPI/Label standard which uses different methodologies to calculate streaming units, Taylor’s overall “units” would be way higher than her CSPSC, compared to a marginal gain for Madonna.


I didn’t say a newer artist cannot outsell older lol, I said there is no Worldwide SPS to begin with only some countries have with their own free vs paid streams analysis! Hardly asian countries have anything under SPS and Asians are the most populated countries this was just one example I was quoting. Website is giving us an analysis of popularity. I never said Taylor can’t ‘outsell’ I just said this is a self derived formula. When IFPI comes with a worldwide SPS then let me know, because you are saying if not with CSPC Taylor SPS will be… Read more »


I just feel like we are at the point in the discussion where the only thing you can say to substantiate your claim is to start bringing up IFPI and other industry standards when the ORIGINAL conversation is about CSPC.


IFPI is starting to go in the same direction as they released their newly released global album all format chart last year. Annual Global Recording Artist is also determined based on total equivalent album units. In relation to Taylor possibly surpassing Madonna, the future is uncertain, she may or may not do it. But if you will ask me, I don’t think she will. Taylor already reached her peak. Her sales are declining. What’s giving her million of units now is her consistent release of albums annually. If anything, her having to re-record her past albums is a blessing. It… Read more »


IFPI is starting to move is another point, it is impossible for every country to come under IFPI counter especially Asian countries there are free members vs paid members it will become very complicated for IFPI to calculate all this though anything can happen but I don’t see it.


Why though? Labels already differentiate between free and paid streams for their own unit calculations, and IFPI is driven by reporting from labels. It just becomes a matter of IFPI asking labels for the right information to make their own calculations, it’s actually quite simple.


Let’s see when whole world comes under IFPI which I don’t see anytime happening every country is different and don’t really care about SPS units. I am just saying this is their own derived analysis and now WW rule simple as that.

Johnny be Good

Anything can happen and Taylor is certainly the most consistent female singer of the past 15 years. She will probably get to Barbra sooner or later, cause Streisand’s streaming numbers are dreadful, she only has one song over 100 mln plays on Spotify and it pass the symbolic threshold only a few weeks ago, however, after getting Barbra, which will still require years, I don’t think it will be easy passing the other 4 -Whitney Houston has healthy streaming numbers and has a couple of songs that will be perennial hit (I wanna dance with somebody and I will always… Read more »


You’re forgetting she still has to release 4 rerecordings until the end of next year, and all these rerecordings boost her catalogue like crazy, last year at january she was stable at 20 million streams daily on spotify and this year shes stable at 30 million, who can tell how much higher it will be next year? 35 million? 40 million? And this is still ignoring the fact the fact that she is still young and is not in the age that gp or radio leave female artists behind because of ageism.


pop radio has already left taylor behind, she hadn’t had a hit there since Delicate


Radio really doesn’t have the same weighting on the creation of hits in today’s music world, especially given the clear impact of tik tok and promotion via streaming platforms. Regarding the comment you’re replying to, you can see the minimal impact. True Taylor hasn’t had a radio hit since delicate, yet she is still pulling the biggest streaming numbers for a female artist on Spotify by far, with several releases expected this year.


And Delicate was only a hit in the US.

Worldwide she didn’t have a hit since Look What You Made Me Do and that’s pushing it calling it a hit WW because it had no longetivity. She truly fell of her perch at Reputation.

Her sales for Folklore were good, considering it’s genre, but releasing Evermore was a mistake as it added very little to her career.

She must release something commercial that will sell now if she wants to get inside the top 3 of biggest female artists


Untrue it was pretty big in Asia which doesn’t have weekly charts to reflect singles success, I wouldn’t call someone who broke the biggest debuts for a female day twice someone who is off their perch. her new projects post reputation add 17m+ CSPSC (accounting for pure sales yet to be added), and she is moving at a rate of 15m+ CSPSC, a large chunk of which is her back catalogue. What it seems to me is that you make a lot of statements without actually bothering to go and look at any numbers to substantiate your claims. I’m sure… Read more »


She does well on streaming overall, but she never had a big streaming album. Ariana, Dua, Rihanna, Billie and Olivia all have a much bigger album than Taylor does on Streaming. Why? She lacks HITS. And this is a fact, not an opinion. This is something she needs to work on. She has the benefit of releasing many albums atm, but individually her albums past 1989 are NOT big. After her re-recordings era ENDS, her streaming will decrease, then we will see if she can pull a brand new hit album, if she will, she has a shot at the… Read more »


Lover had no smash hits and yet its outstreaming thank u, next, which had two of the biggest female smashes in the past couple of years by a margin of over 500,000, and has been inching closer and closer to the daily streams of WWAFA, one of the biggest female albums of the streaming era. Similarly, folklore routinely garners more streams than any other 2020 album with the exception of Future Nostaglia, which infamously is more a greatest hits playlist rather than a proper album at this point. Big hits are helpful, but aren’t necessary. This is has been a… Read more »


even reputation which is considered her flop era is outstreaming thank u next on Spotify and charring in markets like the UK while tun isn’t


i personally don’t see evermore as a mistake as it’s one of her best albums quality wise… + despite its low sales i don’t think it had a negative imoact on whatever new studio album she’s going to release after it


I mean it’s only been out for a year, its at 3.5m CSPSC (has a couple hundred thousand pure + change in chinese pure weighting in the formula that hasn’t been fixed yet), and it’s streams have already reached their low and it has started to see a the stream gain you’d expect from a back catalogue.


It was only released to give her a number 1 album, single, and sales boost otherwise she would have struggled to outsell Rihanna, let alone Britney.

Evermore was a sales tactic basically.


Yup totally right. I bet Taylor Swift logged into chartmasters.org and she was like darn i need to pull some gimmick to pull ahead of Britney and Rihanna! Nice!


She did it for her billboard stats. It’s obvious, she didn’t even promote that album lol.


So what is the answer? Is she so desperate for sales why wouldn’t she have promoted any of her last 2 albums or 2 re-recordings like studio albums if she was as chart hungry as you say?


I said charts. She doesn’t care about sales, just number ones in the US. The re recording project is a great way of achieving what she wants.

BTW those epic discounts on her singles and releasing 8x versions of her singles shows she is obsessed with charts.


It’s funny to me that people said she has no commercial albums since 1989 yet her CSPC since that obliterate the other female artists by far. Lover has no big hits unlike Ariana’s TUN yet both albums are comparable in CSPC in fact the former pull more units nowadays than the later. Why people acting like Lover, folklore, evermore are colossal flops when in reality they are one of the most successful albums for past few years. It is general knowledge that Taylor can pull amazing number despite no hit, she’s an anomaly. If having no hits is that bad… Read more »


Dua has two albums bigger than any Taylor album past 1989. She’s much bigger than Taylor. Billie and Olivia have a bigger album than Taylor after the 1989. Adeles 30 is going to be bigger than any Taylor album past 1989. Anyone who thinks Taylor is not out of prime are deluded. She has her moment now with her re recordings which boost her streams but that’s it. No hits is tarnishing her career, as not many people in Europe, South America, or parts of Asia, know who Taylor is. She lacks true hits to break these markets, and she… Read more »


What isn’t clicking. It doesn’t matter if artists have albums outselling Taylor, Taylor as an ARTIST is outselling them all by far. To say 30, and album only out for a month and a half, and is already about to dip below 50k units on the BB200 will outsell reputation is a laughable claim. Nobody knows her in Asia but on her heatmap she outperforms her peers incredibly, the only person who rivals her Chinese power is Justin, and she rules the Philippines. Were her studio albums the biggest international blockbusters? no. But she has recognizable hits, and streaming platforms… Read more »


You were talking about her albums, so I pointed how there are female artists with bigger albums than hers since 2017.

And I said in some Asian markets, taylor is nobody in South Korea for example. Adele and Justin are doing far better than her in Asia atm, especially Justin who is huge in Asia atm.

And a few hits don’t make her global, public don’t know her. Again, she will never reach the same status as Mariah or Madonna, or even Gaga, because they are known everywhere, not like Taylor.


Adele most certainly isn’t doing better than Taylor in Asia, when Taylor is outstreaming Adele currently in basically every Asian country where Spotify is available, including in South Korea. Also I don’t know why Gaga is even brought up in this conversation when she’s not only dozens of millions units behind Taylor Swift, but also has no prospect of ever catching up to her, considering how Lady Gaga is only the 64th most streamed artist on Spotify right now. Being known everywhere is good, but ideally it would also translate into consumption. “The public don’t know her”, yet when we… Read more »

Last edited 4 months ago by Finwion

Her fans are listening on Spotify, not the public. She only had like 2 crossover hits, the public does not know who Taylor is unless you are in the US or so.

Gaga is much less streamed, but she is far more recognised than Taylor as she has been a much bigger hit maker than Taylor and her image is far more recognised.


And what proof do you offer? What source claims that Lady Gaga is more recognizable? Your feelings? And if you think the public isn’t listening to Taylor Swift on Spotify, then why are you even browsing this website? Because the entire point of CSPC is to estimate consumption through official music formats and services, of which Spotify is a major part of. If you discredit Spotify and think the public isn’t using it, then there’s really no point to engage in discussions here quite frankly. Bottom line is, Spotify is used by millions of people worldwide. And these millions of… Read more »


Taylor has millions of fans listening to her on Spotify. Why do you think general public are listening to her too? They might be, but they are in the minority. Lady Gaga uses to have hits absolutely everywhere, and she was far more popular and known than Taylor was and is. She is not as popular now, but people still know gaga from her hey days where she was massive everywhere. It’s the same with Madonna, Taylor outstreams her by a lot, but Madonna is much more known around the world. Why? You can go to Brazil or France, and… Read more »


too bad none of those people are streaming gaga’s music. and a fandom can’t generate 9 billion streams a year themselves please, Taylor’s success is extremely organic streaming wise. she’s not that big in some markets like France and Italy, she’s utterly massive in the anglosphere and most of Asia and the Middle East tho. Where I live most people know gaga for A Star Is Born only, most TF/TFM songs aren’t even recognizable to people in my generation (gen z) while Taylor has been relevant ever since 2012 and every release of hers sans evermore has been making traditional… Read more »


Is that Phillipines?
Gagas debut sold as much as Fearless there.

As I said Gaga is not as popular anymore, hence why she doesn’t get streamed as much but she is still far more known than Taylor.

And fans can generate how many streams they want. Taylor has a very devoted fanbase. They are obsessed with her and will do anything for her, even buy 8 different copies of the same album.

If taylor got 15B streams in a single year, I wouldn’t be surprised.


I’m from Algeria (North Africa)

and I’m not gonna engage in this argument anymore since I’m busy and have more important things to do than to discuss which millionaire outsold the other


So bad bunny got 10 billion, he must also have just fans ! Right?? Ur logic is as incompetent as gaga is in selling her albums nowadays … how come if people know gaga more than no one is bothering to stream her ???? And what are you basing that Taylor gets streamed 9 bn because of just fans ?? Does that mean Taylor got more fans than whole audience of gaga ??? Oh that’s an achievement than .. and i don’t consider having more fans anything bad .. gaga couldn’t maintain her fanbase while Taylor did … so seemingly… Read more »


Gaga lost a lot of fans, but she is still more well known around the general public than Taylor.

Yes taylor has more fans than Gaga, but that has nothing to do with general public which you guys don’t seem to understand what general public even is it seems.

Taylor never had a concert in Europe except in the UK, Ireland, Germany and Netherlands. Why? Because she’s just not well known in the continent.


Again the original conversation is about who will get more CSPC so where is the relevancy in touring stats?


It shows how not many people know Taylor in Europe despite her streams.

In regards to CSPC its Taylor because she has a lot of fans in English countries where most albums and units are sold.


So glad we are in agreement that Taylor will probably eventually move more CSPC than Madonna, lovely speaking to you.


Please you aren’t even Filipino knowing the way you describe both of their successes in the PH.


Madonna is definitely more known yes , it’s a fact and even more known than gaga .. she’s way ahead of both but gaga isn’t ahead of Taylor at all … Taylor at her prime as celebrity was more known, and for healthy amount of time .. while with all factual insight available it’s pretty clear gaga’s hype lasted for 3-4 years .. if as u said she was all that more known her new releases should make more noise or do well but the picture is way different .. and yes gaga is more known in france than Taylor… Read more »


Gaga is more known in Europe and South America. Few people know Taylor there.

Taylor still can’t break these markets. It doesn’t matter if Gaga is a flop now, Madonna is a flop too, but everyone knows her.


istg here in latam except brasil gaga has not been as relevant as taylor rn in YEARS
red tv and all too well (10 min version) did wonders