Taylor Swift albums and songs sales

Taylor Swift Total Cspc 202105

As years pass, the stature of Taylor Swift continues to grow. She is one of the most powerful woman on Earth as well as one of the most successful female artists of all-time.

The thing is, she made it to this level at barely 31. She is still very active and the general public interest in her remains incredible.

Today, we review her career in numbers to see where she stands against her peers at the moment and how high she may end up. Results are stunning.

During the 1989 era, Taylor Swift‘s extraordinary success looked even bigger since it was heavily focused on pure sales of both albums and singles, while the success of remaining artists was spread across more ways of consumption.

Thanks to the CSPC approach we defined how she truly competes with her challengers, including RihannaBeyoncéKaty Perry, Lady Gaga and Britney Spears.

She is especially similar to Rihanna, who was born in 1988, one year before Taylor Swift. Both artists dropped their debut album at the age of 17 and both have been heavily successful for over a decade.

Both are among the very top selling digital singles artists ever. The huge difference is the way Taylor Swift is widely regarded as a strong album seller, the opposite of Rihanna, mostly thanks to her multi-platinum albums in the US. We will be checking how accurate this perception is.

While she was on par with many of these artists, her heavy productivity may end up pushing her ahead of anyone else.

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Taylor Swift‘s albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity.

If you are not yet familiar with the CSPC method, below is a nice and short video of explanations. I fully recommend watching it before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the numbers directly.

The Commensurate Sales to Popularity Concept (CSPC)

There are two ways to understand this revolutionary concept. The first is the Scribe video posted below. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.

If you are a mathematical person, and want to know the full method as well as formulas, you can read the full introduction article.

Now let’s get into the artist’s sales figures in detail in order to apply this concept and define the act’s true popularity!

Taylor Swift Album Sales

Taylor Swift Studio Album Sales 202105

Original Album Sales – Comments

Taylor Swift Album Sales Summary 202105

The first five studio albums, plus one Christmas EP, released by Taylor Swift total an impressive 41.8 million units.

More than anything, each of her studio outputs up to 1989 top the 6 million mark, an unreal achievement considering how proportionally poorly she has been selling in Europe.

With over 70% of her sales coming from the US, these figures can be regarded both ways, extraordinary or not so good, whether you are looking to North American results or abroad sales.

The latter improved with the success of 1989 which sold more than 4 million units outside of the US without accounting for Chinese downloads.

It goes on to show her success is huge in various markets outside of North America too, it’s just that her out-of-this-world sales in the US outshine remaining results.

The last four albums Reputation, Lover, folklore and evermore came out when streaming was already inevitable. Naturally, they sold less than their predecessors although their numbers are still outstanding by today’s standards.

Indeed, the first 3 of them are the only female albums to sell over 1.3 million copies in the US in the last 5 years.

The run of folklore has been especially impressive with 8 frames to date at #1. It is going to outsell Lover.

She is now exploiting to perfection the Asian industry methods to sell physical products, providing her fans various collectors through her website.

Taylor Swift songs sales

CSPC - Commensurate Sales to Popularity Concept - Physical singles

Physical Singles

CSPC Taylor Swift 2021 physical singles sales

As a reminder, the weighting is done with a 10 to 3 ratio between albums and digital singles.

Well, Taylor Swift‘s debut album came out in 2006, selling almost exclusively in North America.

By that time, there were still some consistent physical single sales in Europe, Japan, and in Australia but sales were long dead in the US. In fact, none of its singles were physically released.

In Europe, the collapse of physical singles came very precisely at that moment as figures dropped from 14 million in 2006 in the UK to just 3 million in 2009, less than 60,000 units per week for the entire market.

This is the context met by Love Story, the first hit by Taylor Swift that was promoted overseas.

This song sold a few physical copies in Europe and in Australia but wasn’t issued elsewhere. With 60,000 sales, it remains easily the star’s top seller in this format.

You Belong with Me was a hit in the same markets, but it got a physical release in Australia only, explaining the much lower sales.

By the time she had another international hit with We Are Never Ever Getting Back Together, the physical singles market was completely dead even in Europe.

No single from Red was even issued in the old continent. In the meantime, her superstar status led her label to release limited editions of her singles in the US, most of which were numbered up to 2,500 units.

Two songs, Ours and We Are Never Ever Getting Back Together, got unlimited releases, hitting #1 multiple weeks on physical sales chart with healthy sales. 

In later years, her huge popularity originated more releases in GSA countries while Eyes Open came out in China only.

Since 2019, countless limited releases came out in the US, securing some sales thanks to her very solid fan base for songs like ME!, cardigan or her early hits.

CSPC - Commensurate Sales to Popularity Concept - Download music iTunes Amazon Google Melon

Digital Songs

Taylor Swift Digital Singles 202105

As a reminder, the weighting is done with a 10 to 1.5 ratio between albums and digital singles.

Self titled debut album Taylor Swift was only promoted in North America. All its singles were strongly successful there.

With both downloads and ringtones in both the US and Canada, they achieved nearly 16 million sales in the region, some 90% of their global sales.

These tracks weren’t necessarily big #1 hits, but they no doubt faced the test of time very well continuing to sell for many years, ultimately reaching impressive totals.

Teardrops on My Guitar is now over 4 million, joining Our Song there.

The era Fearless continued the impressive streak of US strong sellers. Two songs, Love Story and You Belong With Me, also added international appeal with pop versions issued. Together, this pair of songs sold 20 million units globally.

It isn’t only about hits though. The incredible success of Taylor Swift in the album front is also visible through her digital sales.

In fact, each and every one of the 18 tracks on Fearless sold 300,000 units or more and some album tracks even broke the million threshold. That’s a terrific total of 32.8 million downloads and ringtones from this era alone.

Speak Now didn’t register points as high as Fearless with no song higher than 3.7 million. The consistency was still superb though. In spite of no big hit songs from the album, it got 6 million sellers and the sales total stands on 18 million.

Red saw the country icon turned pop hit maker achieve success on an international scale. Both We Are Never Ever Getting Back Together and I Knew You Were Trouble sold over 8.8 million units.

They were super sellers in every English-speaking country, but the former was also massive in Asia while the latter was a smash in Europe.

The album continued her run of at least 5 million sellers by era, registering 6. The effort is home of singles adding for 29.4 million digital sales.

With the addition of her Orphan tracks, which include as many as 9 million sellers, Taylor Swift was already well over 100 million digital singles sales when 1989 arrived.

The market segment of downloads was starting to go sharply down by then, but the album’s unavailability on streaming platforms made it perform incredibly well still.

Shake It Off sold 9.7 million despite the absence of ringtones and low South Korean success.

Blank Space did nearly 7 million and all three of Bad Blood, Style and Wildest Dreams were solid hits also. All told, the era produced 31.6 million sales.

Songs from Reputation had a very hard time trying to stand well against their predecessors. Their presence on Spotify and the likes inevitably divided their impact across distinct services.

That’s why these numbers here are not fully relevant as long as we haven’t add streaming results to them.

Look What You Made Me Do at nearly 2 million and …Ready for It? at almost 1 million are still great sellers considering their context.

The diva remains a super selling force in this format as shown with Lover tracks. Downloads are even less relevant in 2019 than in 2017 though so even if they performed very well on iTunes lists they add for only 2.1 million sales.

The surprise release of folklore means that no song was released before the album, killing the singer’s edge on this format as they got no big first week sales.

This reason along with the lack of Pop 40 smash and the ever decreasing download market explain the anecdotal downloads of songs like cardigan and willow.

In total, that’s an immense 159.4 million units sold in downloads and ringtones combined for Taylor Swift, one of the most successful digital artist of all-time.

CSPC - Commensurate Sales to Popularity Concept - Streaming platforms numbers


Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Top Hits

CSPC Taylor Swift most streamed songs

Back in 2013, We Are Never Ever Getting Back Together was inside the Top 20 most streamed tracks ever on Spotify.

While remaining singers started to amass large catalog streams, Taylor Swift took off her discography from these platforms with her streaming-is-evil campaign in order to boost her revenues thanks to higher pure sales.

Then, her catalog was made available anew in June 2017.

Her hits have been making up for these 3 years of unavailability. They are being strongly successful at it.

On Spotify, I Don’t Wanna Live Forever has now break the 1.1 billion barrier. Look What You Made Me Do is over 600 million. Additional singles from reputation are in the 242-514 million range.

Songs from Lover are great performers in this list. At 559 million, Me! is her 4th biggest song on Spotify and 6th overall in terms of equivalent album sales.

You Need To Calm Down is at 537 million and Lover stands at 550 million, providing the album 3 songs inside her personal top 10 and 3 with over half a million EAS.

What about her past hits? They enjoyed heavy rotation when coming back to the platform a pair of years ago. There are 20 of them which already aired over 100 million times, with Shake It Off leading the way at 576 million.

Folklore‘s strength is the consistency of all its tracks, with no big hit surfacing. cardigan is her 17th biggest streaming hit to date, exile is at 23 while the 1 is at 29. The album hits 2 million EAS with no song at 300,000 or more.

evermore is barely starting to pile up streams, with willow leading the way wit 240 million streams on Spotify and 252,000 EAS.

Thanks to their absence on Spotify, songs from 1989 registered gigantic views on YouTube. Shake It Off and Blank Space add for 6.2 billion there.

Even her songs widely available do very well with a stunning career total of 24.3 billion views.

It’s worth talking about her Asian statistics too. In China, most of her hits from albums which weren’t available for sale at first record more streams than they do on Spotify.

Because of this specific situation, the leading track remains Love Story in this country.

In South Korea (Genie) she is very popular too. Look What You Made Me Do is her leader with Me! securing already the second spot.

In Japan, You Belong With Me remains her strongest song with also impressive results from Shake It Off and We Are Never Ever Getting Back Together.

Album-wise 1989 has now moved ahead of reputation with 3.96 million EAS against 3.37 million. Lover is ahead too now with 3.63 million EAS.

All albums since Fearless, including newly released folklore and evermore, crack the million mark.

Full catalog breakdown

If you are familiar with the artist’s catalog and want to check details of each and every song, you can access to all of them right here.

Keep yourself up to date

Our website provides you a fantastic tool which fetchs updated Spotify streams as you request them, use it to watch these results grow day after day!

Taylor Swift compilations sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP.

Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

The distribution process

Taylor Swift Other LP Example 202105

How to understand this table? If you check this example of the Journey To Fearless line, those figures mean it sold 180,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 2,148,242 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package.

Thus, streaming figures tell us songs from Fearless are responsible for 74% of Journey To Fearless tracklist attractiveness, which means it generated 139,000 of its 180,000 album sales and so on for the other records.

Compilations sales figures listing

Taylor Swift Other LP Sales 202105

Full Length related records Sales – Summary

Taylor SwiftOther LP Summary 202105

Here is the most underestimated indicator of an album’s success – the amount of compilation sales of all kinds it generated. Due to the dependency of sales of the original studio albums on these releases, they are a key piece of the jigsaw.

These numbers are obtained by applying the method from the section The distribution process to all packages listed under Compilation sales figures listing category.

Chinese downloads are weighted as per their price, at selling price / 50, which is roughly 0.4 for Taylor Swift‘s albums.

We can notice that the American superstar is doing wonders in China, with numbers going higher and higher.

They perfectly offset the absence of compilations products nowadays like tour DVDs.

This section also features the newly recorded version of Fearless, which is naturally allocated in full to the original album.

Total Album (all types) Sales per Country

CSPC 2021 Taylor Swift album sales by market

Please note country-specific numbers may miss sales of a few minor releases, although totals are complete.

Taylor Swift Career CSPC Results

Taylor Swift Total Cspc 202105

So, after checking all the figures, how many overall equivalent album sales has each Taylor Swift album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

Albums CSPC results

In the following results table, all categories display figures in equivalent album sales. If different, pure sales are listed between parentheses.

#CoverAlbumTotal CSPCSales*StreamsTotal CSPC
Studio AlbumsOther LPsPhysical SinglesDigital SinglesLast verifiedAuto updateDaily Increase
1TaylorTaylor Swift10,462,0006,600,000482,0006,000
Av.: 550
LD: 630
2HolidayHoliday Collection1,525,0001,345,00000
Av.: 30
LD: -50,670
Av.: 3,980
LD: 3,980
4SpeakSpeak Now11,242,0006,315,000568,00015,000
Av.: 1,680
LD: 3,570
Av.: 6,760
LD: 26,840
Av.: 4,560
LD: 5,310
Av.: 2,250
LD: 2,420
Av.: 2,940
LD: 3,160
Av.: 3,440
LD: 3,730
Av.: 2,780
LD: 3,280
*Pure sales figures updated on 05/25/21.
'Av.' stands for Average, 'LD' for Last Day.

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)

See where the artist ranks among remaining singers

As time passes, 1989 has been moving past Fearless to settle itself as the most successful album in Taylor Swift‘s career.

When we first reviewed her career in 2016, the gap was less than 200,000 units. It steadily increased until reaching nearly 3 million.

It now stands at 1.9 million due to the reissue of Fearless, although we can expect 1989 to gain back on it later on.

The immaculate trajectory of 1989 leads it to 19.8 million equivalent album sales in total, with sales still increasing at roughly a million per year.

It is also fighting with Ed Sheeran‘s X to be the biggest album from 2014, a battle that it is losing at the moment due to the insane success of the British singer lately.

Fearless itself is an amazing runner up with 17.8 million sales through all formats. It is the third most successful album from 2008.

Interestingly, it must be noted that 1989 is the album that generated the highest number of download sales along with Fearless, although this sector has been collapsing for 7 years now and its songs had little time to add relevant catalog sales.

This highlights incredibly well how the absence of streaming boosted its digital sales and, consequently, how necessary it is to look at all possible music consumption formats to get a meaningful conclusion.

Red is up to 14 million, a figure that looks almost random due to the incredible standards of the singer. It continues to climb fast with over 600,000 units added every year.

Both Taylor Swift and Speak Now have gone up to 10.9 million and 10.4 million equivalent album sales, respectively, an immense total for anyone.

Then comes reputation at 8.1 million. After the strong first week led by her fan base and multiple marketing gimmicks, the album collapsed fast, faster than expected.

It has been able to sustain its appeal fairly well in the mid-run though. It also continues to do well with 300,000 sales since our last update.

Its success is in the same league as the one of Taylor Swift and Speak Now once we consider it had much less years to amass sales.

We can also point out how difficult it is to hit 10 million many times, ones your casual listeners are already satisfied with plenty of hits from you.

In fact, Taylor Swift is the only female singer with 5 10-million sellers this millennium. Overall, only Eminem did better with 6.

Lover is now at 6.6 million. It seems to be one more album that only needs time to grow.

Although there is still a long way, it isn’t impossible to see all her albums up to Lover reach 10 million at some point.

folklore is still quite recent, and while right now it lacks hits, the total sales are already very healthy at 4.6 million.

It will need to remain in the spotlight for some time to join its predecessor on higher numbers, but this has been the daily work of Taylor Swift for nearly 15 years.

Evermore scored 2.2 million units to date. While the decreasing trend is negative, the way the artist manages to get her albums climbing forever grants strong numbers in the long run.

What’s safe to say is that Taylor Swift retains her superstar aura, granting her strong sales still for her upcoming releases, along with an immensely valuable back catalog.

In a mere 7 months since our last study, she added 8.1 million sales, and 17.8 million in the last 20 months. That’s immense.

What about the total to date though? Taylor Swift adds for 101.6 million equivalent album sales.

A key point is how worthy the discography she built is. She can retire now, she will safely add 5 million sales in a weak year still.

Along with Coldplay and Rihanna, the former country star are the first artists to hit 100 million EAS among acts debuting in 2000 or later.

Pacing much faster than Adele and Rihanna currently, in a blink of an eye she will also be over Britney Spears.

Considering her catalog strength, it may be wise to start watching at totals of the likes Barbra Streisand and Whitney Houston as they are getting within reach of Taylor Swift.

Singles CSPC results

The list is compiled in album equivalent sales generated by each song. Therefore, these figures are not merged units of singles formats. Instead, it includes weighted sales of the song’s physical single, download, ringtone and streaming as well as its share among sales of all albums on which it is featured.

1. 2008 – Taylor SwiftLove Story [Fearless]6,240,000
2. 2014 – Taylor SwiftShake It Off [1989]4,920,000
3. 2014 – Taylor SwiftBlank Space [1989]4,520,000
4. 2008 – Taylor SwiftYou Belong with Me [Fearless]4,150,000
5. 2012 – Taylor SwiftI Knew You Were Trouble [Red]3,440,000
6. 2012 – Taylor SwiftWe Are Never Ever Getting Back Together [Red]3,360,000
7. 2006 – Taylor SwiftTeardrops on My Guitar [Taylor Swift]2,600,000
8. 2014 – Taylor SwiftBad Blood [1989]2,380,000
9. 2006 – Taylor SwiftOur Song [Taylor Swift]2,370,000
10. 2014 – Taylor SwiftWildest Dreams [1989]2,180,000
11. 2017 – Taylor SwiftLook What You Made Me Do [Reputation]2,050,000
12. 2016 – Zayn & Taylor SwiftI Don’t Wanna Live Forever [Orphan]1,820,000
13. 2014 – Taylor SwiftStyle [1989]1,760,000
14. 2010 – Taylor SwiftBack to December [Speak Now]1,700,000
15. 2010 – Taylor SwiftMine [Speak Now]1,670,000
16. 2012 – Taylor Swift22 [Red]1,610,000

If you feel inspired by this list, we just created this CSPC Taylor Swift playlist on Spotify!

Discography results

Thanks to our new ASR (Artist Success Rating) concept, we know that her sales represent 14,25 million times the purchase of their discography. Coupled with her total sales, it translates into an ASR score of 216. The ranking of all artists studied so far is available too at this link.

Records & Achievements

  • At 17,843,000 EAS, Fearless is the 3rd most successful album from 2008.
  • At 19,778,000 EAS, 1989 is the 2nd most successful album from 2014.
  • Taylor Swift is the only post-2001 artist with 5 albums on 10 million EAS or more.
  • At 10.40 million pure sales, 1989 is one of the five 10-million selling albums from the 10s.
  • At 159.4 million download and ringtones sales, Taylor Swift is among the Top 10 selling digital artists of all-time.
  • At 4, Taylor Swift has the most albums ever debuting with more than 1 million sales in the US.
  • At 80, Taylor Swift has the 4th most US Hot 100 Top 40 hits ever, she is number one among female artists.
  • Taylor Swift has singles certified for more than 100 million units sold combining downloads and streams by the RIAA (US-only).
  • With Shake It Off and Blank Space, Taylor Swift remains the only female artist to replace herself at #1 of the US Hot 100.

NB: EAS means Equivalent Album Sales.

You may be interested in…

… best-selling artists, albums, and singles

To improve your navigation we created several amazing cross-artists lists posted inside the CSPC: Data Collector article. Click on it to see the full listing of all CSPC results compiled so far!

… similar artists

To put figures from this article into perspective, click on the images below to reach career breakdowns of similar artists:

Katy Perry album sales
Beyonce - Dangerously In Love
Rihanna albums and singles sales
Coldplay album sales

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Discogs, Billboard, SPIN, Rolling Stone.

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Great analysis!

Do you think that lover could pass Reputation in the long run?

Another question- do you include all the remixes versions in the daily streams update?

Her consistebcy is really beyond with the daily streams show this. She doesnt have hit song, but a full catalogue

Thank you anyway, i love this website.


i think with reputation (taylor’s version) being released at some point it will stay ahead of lover, but i feel like debut, speak now, reputation and lover and maybe even folklore are all going to have very similar numbers in the long, with fearless and 1989 being her standout, evermore will probably be quite a bit lower, which is a shame because it’s one of her best


1989 will be the ultimate standout, Red and Fearless will be huge followers while Self Titled-Speak Now- reputation- Lover – folklore will all be +10M in CSPC, i think evermore will fail reaching that 10m mark but it’ll still have big final total (something around 7m or so)


I’m kind of confused, i’m on the QQMusic app but i don’t understand how to know if a song is available for audio streaming or not. Look What You Made Me Do has more views than Blank Space yet it has more streams here because it was multiplied for 50 and LWYMMD for 5.


The amount of Hatred towards Taylor Swift in her own article says alot about her success. Constant 10m sellers, immensely popular hits, outselling other main singers, which in turn infuriates their inner sour losers. Taylor is only gaining more success with all of your hatred. So if you’re gonna mention people like Adele or The Beatles, then stay jealous. No one is listening to you aside from the 7 people that upvoted your silly comment


1989’s success is insane. I think if Taylor chose the right singles for Lover (maybe Cruel Summer etc.) then it would’ve been more successful than it is now. Many people overlook the main singles and they leave out the actual side tracks. I’ve noticed however, that when a Swiftie accidentally stumbles upon Cruel Summer, they fall inlove with it. (I’ve also noticed that Cruel Summer sounds alot like Stylish by LOOΠΔ). So maybe Cruel Summer should’ve been a main single too.

Last edited 3 months ago by Drewwwwww

I agree that if the first 2 singles of Lover would’ve been different it would’ve been way bigger


What about Twice on the Korean and Japanese charts? Can you fo a chart for those? Thanks.


nice! never realized that you belong with me sold less than love story though..

also, can you do blackpink next? quick tip: melon (korea’s biggest streaming platform) now releases data like streaming count and unique listeners, you might check that out. the thing with gaon is, they filter out like almost 45% of a song’s stream count bcs of fandom mass streaming. ddu-du ddu-du shouldve been 3x plat for streaming, 4x even bcs it alreadu has 220m on melon and further 80m in genie


i have two questions

did welcome to new york actually do 500m streams on china or is that a typo? because for a album track thats mindblowing

and do you think with the rerecordings she might surpass 120m sales by the end of next year?


How many sales away Taylor Swift is from becoming the best selling artist in the US? I heard she only needs 110M to surpass the Beatles




I want to confirm if this is indeed true. And if it is, is it achievable?


How will it be achievable if after her prime years she has not reached 100M?


I think it is way more than 110M
This information is from a stan account based on “dude trust me”


Thats why I need MJD or Marvin to answer this. I also want to know who the best selling artists this century


Just look at the ranks. She will never be the best selling artist ever considering her album sales have been on the decline lately. I dont think she has much time left to be at the top if follows the normal pop star pattern. And Eminem for sure sold more than her this century.


Ultimately no one knows what the future holds, so you can never say it’s impossible but i’d say it’s near on impossible and if I was a betting man, I certainly would not be putting money on it happening. You also have to remember that, The Beatles sales/streams are not static, they are still selling and streaming vast quantities year in, year out. So, for all her fantastic sales in the US, she is not actually gaining that much on them, as was evidenced by those Nielsen figures for the century so far, that showed since 2000, in the US,… Read more »

Last edited 4 months ago by Martin

Thank you, Martin. Chartmaster is the one that I trust the most when it comes to discussing sales record and impact.

Martin, I have one other question for you. Do you think bts will surpass Beatles soon?


no one will EVER surpass the beatles let’s stick to that


Probably no western artist, but BTS signals a musical equivalent to the pivot to Asia, so who knows how those big markets might be able to lift sales there?


BTS popularity I think is amplified by their strong social media presence and how active their fans are in stan Twitter. Honestly, I think there are many musical acts in Asia especially in India that are as massive as BTS but they don’t get the spotlight yet since they were not heavily promoted by their labels or they have not taken advantage of stan culture.


I think you’re right, but the crossover appeal from East to West could also give them an edge other artists lack (for now)


Although the East is pretty intense with Music right now, the West has always focused on an artist’s sales. Take a look at Japan. The main K-pop act in Japan right now is TWICE. They have sold alot there but let’s take a look at maybe the U.S where a somewhat equivalent for TWICE in Japan is Taylor Swift in the U.S. Taylor obviously has sold many there but since her equivalent in Japan is TWICE, and seeing how TWICE has moderate sales compared to Taylor, it’s easy to say the fight of music in the West is more intense… Read more »


But let’s take Japan which is the 2nd biggest music industry to date. To get a diamond certified album you’ll need 1,000,000 units. The U.S however, certifies albums above 10,000,000 units as a Diamond Album. That’s a huge difference.


Yes, that is a big difference and I’m not saying anyone will catch up with the Beatles soon, but the markets in Asia might explode in the next few decades that we can’t possibly predict

Christopher Newell

Eminem has sold double albums than Taylor swift


Markets there are already growing really fast, revenues in Asia (outside Japan) have more then doubled the past 4 years.


Thanks! Continuing growth might change these all-time best sellers lists fundamentally over the next few decades.


BTS being able to beat The Beatles is something that can’t physically happen. BTS’ best selling album is only a little close to 10m where as 10m sales doesn’t seem like a problem at all for a group like The Beatles

Last edited 3 months ago by Drewwwwww

True actually. But it will take very long for BTS to catch up to them. Sales for The Beatles were a little slow, but it was possible. BTS has the advantage of stan culture, which would boost their popularity by like 100%. Still, The Beatles has been around decades before BTS did and even though they disband, it doesn’t really stop album sales. In fact, disbanding could actually boost your sales.


Do you think BTS will surpass them soon after 10-20 years?


Thank you, MJD, for the response.

At their current sales capabiltiy, how many years would it take for them to surpass The Beatles? I hope you could this one. ❤️


Sonique, there are no answers to these kind of questions, you keep asking. You’re basically asking us to tell you what is going to happen in the future and as I’m sure you are well aware, none of us humans have that ability lol You can’t even predict things, when you are aiming so far in the future, certainly within an industry that changes so much. In 1989 most would not have even contemplated file sharing or downloading, let alone streaming, yet within only 20 years they were both a reality and completely changed and killed the traditional sales model… Read more »

Last edited 3 months ago by Martin

Just wondering because at the rate of how they’re going right now, they might possibly surpass Taylor Swift who, based on your analysis, is currently the biggest act to debut this century.

You’ve been studying legacy acts so I presumed that you could make rough estimates of how many years it would for a certain act to surpass one. But as you said it would be difficult to do that as no one can really predict the future. My apologies for asking repeatedly


Yes, you can predict things but with so many unknown variables, there is absolutely no way possible to get a picture of what will happen that far into the future. Take the Madonna and Queen analogy, in 1991 I quite simply could not have seen or told you how their careers would pan out and where they’d be at in 2021, based on their respective careers and popularity up until that point. Nobody knew she’d say or do the things that would affect her popularity so much and nobody knew Queen would have a musical, a blockbuster film, go on… Read more »

Last edited 3 months ago by Martin

I am sorry, Martin ☹️☹️. You’re still cute tho.


Right now, Taylor Swift is unmatched. She currently has 5 10m albums which makes her the Female Solo Artist with the most amount of 10m sales albums and overall, only behind Eminem. And right now, she’s doing Alternative which captured the attention of the Alt community. And while the Alt community aren’t huge pure sales contributors, they are streaming masters. So this just adds up to Folklore and Evermore’s sales. BTS right now dominates K-pop sales. But partnered with Pop Artists, they don’t have any chance with winning. Especially a huge artist like Taylor Swift. While I do think BTS… Read more »

Last edited 3 months ago by Drewwwwww

I think you need to recheck just how well BTS are doing and have done. Your whole post just seems rather biased towards Swift and anti BTS.

Also, where are you getting your info from. Swift does not have 5 10m selling albums, she probably has two, Fearless and 1989 and she is not currently the female with the most, as Madonna currently has 5 10m+ selling albums and Dion and Carey have 4.

Last edited 3 months ago by Martin

Not gonna lie, I am a K-pop fan and BTS has made a huge impact on me liking K-pop. They are big masters and I can’t deny that. If anything, I freely know it. But the thing is, I’m just saying what is actually real here. BTS has already surpassed many pop artists but Taylor isn’t one of them. Maybe in terms of how big the fanbase is then yes, BTS has more fans than Taylor. But Taylor has always been an Album Seller and that’s what her fambase specializes in the most. Quite similar to Adele’s fanbase. How would… Read more »


That’s not strictly true, she used to be but her sales have dropped dramatically since 1989.

Swifts last four albums studied SOLD/(CSPC)
Reputation 3.4m (8.1m)
Lover 1.9m (6.6m)
Folklore 1.9m (4.6m)
Evermore 0.64m (2.2m)
Total 7.84m (21.5m)

BTS last four albums studied SOLD/(CSPC)
Love Yourself: Answer 3.1m (6m)
Map of the Soul: Personna 4.3m (9.1m)
Map of the Soul: 7 4.6m (8.1m)
BE 3.7m (7.6m)
Total 15.7m (30.8m)

So as you can see, BTS albums for the most part, are outselling and outperforming on CSPC Taylors.

Last edited 3 months ago by Martin

On CSPC, sure they may come close. But in let’s say Actual Sales, Taylor gets the crown. And plus, Reputation did well even after the Taylor is a snake hate train and the Kimye scandal. It’s kinda unfair to put Tay’s last albums and not the entire album set itself. Her country albums alone are already bigger than the standards of most pop artists. And also, CSPC wise, Taylor is still above however she is on a fine line from losing to BTS. I’m saying this as a life long Swiftie and a K-pop Addict.


At this rate, BTS might be able to surpass her in 4-5 years however it would also depend on how Taylor Swift will perform in sales in the succeeding years. Her album sales have been waning since 1989 but as everyone has been saying, no one can predict the future. Taylor Swift can still pull big album releases as massive as that of 1989’s which is currently her career’s best.


True. It really depends on how Taylor will perform in the next upcoming years. Right now, her sales are still going really strong. Especially for 1989 being her weekly paycheck.


I wasn’t trying to say they have sold more albums overall, I was just trying to show that more recently their albums have outsold and outperformed her albums overall.

Last edited 3 months ago by Martin

That’s very reasonable. But I’d say it’s kinda weird to put Taylor’s recent albums where she has went past her prime years ago. While BTS’ recent albums are basically their career’s climax. Taylor’s climax was in between Fearless to 1989 era which were albums not included in your list


And Taylor is actually tied between them. I know she doesn’t have the most (technically) because she is tied. But right now, in probability, Taylor is the artist who will most likely get the first 6th 10m selling album lol. And I got that source from this website and not with any other website


I think you are confusing sales with CSPC. Swift has 5 10m albums on CSPC, not 5 10m selling albums. Madonna though has 9 above 10m CSPC.


Yes, but aren’t CSPC supposed to equate to equivalent albums sales? So technically this is a method that accounts both physical(studio albums) and digital(streams/downloads) sales to better reflect their numbers in the digital era. Basically taylor swift have 5 albums that sold more than 10M per the method chartmaster’s employed to determine equivalent album sales.


Yes but those albums didn’t actually sell 10m+, they have 10m+ EAS. Sold relates specifically to digital or physical sales of a studio album, not how many EAS a studio album has. I think it’s just a case of people needing to be more specific with their wording.


I totally understand. Although, in these times, when people talk about “sold units” they’re more likely referring to “sps/sales plus streaming” units


Again, it’s about being clearer, something that this industry has never been good at. Sold units still means sold, IMO the word sold needs to be removed as it is obviously not the correct word, it should be units consumed or something.


BTS are no joke when it comes to sales / CSPC however I’m a little skeptical about if it’s gonna last or not, cause outside of Asia there isnt much GP interest in them it’s purely just their fandom mass purchasing their releases (Butter for example is the epitome of a manufactured hit)


they mean 5 +10m sellers in EAS not pure sales i think


Yes, next week! lol Seriously though, no, no I don’t. You have to appreciate, not only are The Beatles the best selling act ever and by some margin, their contemporary sales and streams are also higher than the vast majority of current acts and show absolutely no signs of waning. While people obviously like to make a fuss about the huge streaming/sales numbers of current acts such as BTS, Taylor or Drake and they are impressive, just take a minute to appreciate the numbers for The Beatles in 2021, a whopping 51 years since they last released new music or… Read more »

Last edited 4 months ago by Martin

lol are u kidding me? The Beatles has claimed over 600 million sales and with streaming their sales will only increase lol BTS can’t even sell 50 million lol


600m as in both albums and songs sales?


I don’t think your Soundscan number for Taylor is correct. She’s far from the 57m mark, or is it an EAS figure?


I’m not sure what it incorporates, it was posted on a few sites earlier this year, stating Nielsen Musics best selling acts of the century so far;


In truth I can’t find any official link to Nielsen stating these numbers though.

Last edited 4 months ago by Martin

Seeing Drake so high it has to include streaming and probably downloads as well.


There was another this link as well https://hiphop24x7.com/news/eminem-is-named-the-best-selling-us-artist-of-21st-century/ which just seems to be for solo artists, only difference seems to be Britney in and The Beatles out.

Strange that there seems to be nothing official that can be found.


Eminem selling 72m in the US doesn’t sit right with me.

Christopher newell

Sit somewhere else then because he has sold that many


Thank you, Martin, for the answer. May you continue with your mission to provide accurate data and information. More power to chartmasters ❤️❤️❤️

Last edited 4 months ago by Sonique

Taylor swift didn’t removed her catalogue from Spotify to boost album sales but she did it cause spotify wasn’t paying small artists fairly. It was a heroic and selfless move, please don’t make it look like she did it for herself, cause she would have sold anyways. She did it cause she always stands for artist’s rights.


Sorry to disturb you, but scooter doesn’t earn from the re-recording as he doesn’t own the masters to them. He also sold the masters to Taylor’s first 6 albums to shamrock but yes previously he did earn partially from them whilst Taylor also earned, as she’s the artist and owns publishing.


Can you make a list of the most successful albums from 2020?



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