Taylor Swift albums and songs sales

Taylor Swift Total Cspc 202105

As years pass, the stature of Taylor Swift continues to grow. She is one of the most powerful woman on Earth as well as one of the most successful female artists of all-time.

The thing is, she made it to this level at barely 31. She is still very active and the general public interest in her remains incredible.

Today, we review her career in numbers to see where she stands against her peers at the moment and how high she may end up. Results are stunning.

During the 1989 era, Taylor Swift‘s extraordinary success looked even bigger since it was heavily focused on pure sales of both albums and singles, while the success of remaining artists was spread across more ways of consumption.

Thanks to the CSPC approach we defined how she truly competes with her challengers, including RihannaBeyoncéKaty Perry, Lady Gaga and Britney Spears.

She is especially similar to Rihanna, who was born in 1988, one year before Taylor Swift. Both artists dropped their debut album at the age of 17 and both have been heavily successful for over a decade.

Both are among the very top selling digital singles artists ever. The huge difference is the way Taylor Swift is widely regarded as a strong album seller, the opposite of Rihanna, mostly thanks to her multi-platinum albums in the US. We will be checking how accurate this perception is.

While she was on par with many of these artists, her heavy productivity may end up pushing her ahead of anyone else.

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Taylor Swift‘s albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity.

If you are not yet familiar with the CSPC method, below is a nice and short video of explanations. I fully recommend watching it before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the numbers directly.

The Commensurate Sales to Popularity Concept (CSPC)

There are two ways to understand this revolutionary concept. The first is the Scribe video posted below. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.

If you are a mathematical person, and want to know the full method as well as formulas, you can read the full introduction article.

Now let’s get into the artist’s sales figures in detail in order to apply this concept and define the act’s true popularity!

Taylor Swift Album Sales

Taylor Swift Studio Album Sales 202105

Original Album Sales – Comments

Taylor Swift Album Sales Summary 202105

The first five studio albums, plus one Christmas EP, released by Taylor Swift total an impressive 41.8 million units.

More than anything, each of her studio outputs up to 1989 top the 6 million mark, an unreal achievement considering how proportionally poorly she has been selling in Europe.

With over 70% of her sales coming from the US, these figures can be regarded both ways, extraordinary or not so good, whether you are looking to North American results or abroad sales.

The latter improved with the success of 1989 which sold more than 4 million units outside of the US without accounting for Chinese downloads.

It goes on to show her success is huge in various markets outside of North America too, it’s just that her out-of-this-world sales in the US outshine remaining results.

The last four albums Reputation, Lover, folklore and evermore came out when streaming was already inevitable. Naturally, they sold less than their predecessors although their numbers are still outstanding by today’s standards.

Indeed, the first 3 of them are the only female albums to sell over 1.3 million copies in the US in the last 5 years.

The run of folklore has been especially impressive with 8 frames to date at #1. It is going to outsell Lover.

She is now exploiting to perfection the Asian industry methods to sell physical products, providing her fans various collectors through her website.

Taylor Swift songs sales

CSPC - Commensurate Sales to Popularity Concept - Physical singles

Physical Singles

CSPC Taylor Swift 2021 physical singles sales

As a reminder, the weighting is done with a 10 to 3 ratio between albums and digital singles.

Well, Taylor Swift‘s debut album came out in 2006, selling almost exclusively in North America.

By that time, there were still some consistent physical single sales in Europe, Japan, and in Australia but sales were long dead in the US. In fact, none of its singles were physically released.

In Europe, the collapse of physical singles came very precisely at that moment as figures dropped from 14 million in 2006 in the UK to just 3 million in 2009, less than 60,000 units per week for the entire market.

This is the context met by Love Story, the first hit by Taylor Swift that was promoted overseas.

This song sold a few physical copies in Europe and in Australia but wasn’t issued elsewhere. With 60,000 sales, it remains easily the star’s top seller in this format.

You Belong with Me was a hit in the same markets, but it got a physical release in Australia only, explaining the much lower sales.

By the time she had another international hit with We Are Never Ever Getting Back Together, the physical singles market was completely dead even in Europe.

No single from Red was even issued in the old continent. In the meantime, her superstar status led her label to release limited editions of her singles in the US, most of which were numbered up to 2,500 units.

Two songs, Ours and We Are Never Ever Getting Back Together, got unlimited releases, hitting #1 multiple weeks on physical sales chart with healthy sales. 

In later years, her huge popularity originated more releases in GSA countries while Eyes Open came out in China only.

Since 2019, countless limited releases came out in the US, securing some sales thanks to her very solid fan base for songs like ME!, cardigan or her early hits.

CSPC - Commensurate Sales to Popularity Concept - Download music iTunes Amazon Google Melon

Digital Songs

Taylor Swift Digital Singles 202105

As a reminder, the weighting is done with a 10 to 1.5 ratio between albums and digital singles.

Self titled debut album Taylor Swift was only promoted in North America. All its singles were strongly successful there.

With both downloads and ringtones in both the US and Canada, they achieved nearly 16 million sales in the region, some 90% of their global sales.

These tracks weren’t necessarily big #1 hits, but they no doubt faced the test of time very well continuing to sell for many years, ultimately reaching impressive totals.

Teardrops on My Guitar is now over 4 million, joining Our Song there.

The era Fearless continued the impressive streak of US strong sellers. Two songs, Love Story and You Belong With Me, also added international appeal with pop versions issued. Together, this pair of songs sold 20 million units globally.

It isn’t only about hits though. The incredible success of Taylor Swift in the album front is also visible through her digital sales.

In fact, each and every one of the 18 tracks on Fearless sold 300,000 units or more and some album tracks even broke the million threshold. That’s a terrific total of 32.8 million downloads and ringtones from this era alone.

Speak Now didn’t register points as high as Fearless with no song higher than 3.7 million. The consistency was still superb though. In spite of no big hit songs from the album, it got 6 million sellers and the sales total stands on 18 million.

Red saw the country icon turned pop hit maker achieve success on an international scale. Both We Are Never Ever Getting Back Together and I Knew You Were Trouble sold over 8.8 million units.

They were super sellers in every English-speaking country, but the former was also massive in Asia while the latter was a smash in Europe.

The album continued her run of at least 5 million sellers by era, registering 6. The effort is home of singles adding for 29.4 million digital sales.

With the addition of her Orphan tracks, which include as many as 9 million sellers, Taylor Swift was already well over 100 million digital singles sales when 1989 arrived.

The market segment of downloads was starting to go sharply down by then, but the album’s unavailability on streaming platforms made it perform incredibly well still.

Shake It Off sold 9.7 million despite the absence of ringtones and low South Korean success.

Blank Space did nearly 7 million and all three of Bad Blood, Style and Wildest Dreams were solid hits also. All told, the era produced 31.6 million sales.

Songs from Reputation had a very hard time trying to stand well against their predecessors. Their presence on Spotify and the likes inevitably divided their impact across distinct services.

That’s why these numbers here are not fully relevant as long as we haven’t add streaming results to them.

Look What You Made Me Do at nearly 2 million and …Ready for It? at almost 1 million are still great sellers considering their context.

The diva remains a super selling force in this format as shown with Lover tracks. Downloads are even less relevant in 2019 than in 2017 though so even if they performed very well on iTunes lists they add for only 2.1 million sales.

The surprise release of folklore means that no song was released before the album, killing the singer’s edge on this format as they got no big first week sales.

This reason along with the lack of Pop 40 smash and the ever decreasing download market explain the anecdotal downloads of songs like cardigan and willow.

In total, that’s an immense 159.4 million units sold in downloads and ringtones combined for Taylor Swift, one of the most successful digital artist of all-time.

CSPC - Commensurate Sales to Popularity Concept - Streaming platforms numbers


Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Top Hits

CSPC Taylor Swift most streamed songs

Back in 2013, We Are Never Ever Getting Back Together was inside the Top 20 most streamed tracks ever on Spotify.

While remaining singers started to amass large catalog streams, Taylor Swift took off her discography from these platforms with her streaming-is-evil campaign in order to boost her revenues thanks to higher pure sales.

Then, her catalog was made available anew in June 2017.

Her hits have been making up for these 3 years of unavailability. They are being strongly successful at it.

On Spotify, I Don’t Wanna Live Forever has now break the 1.1 billion barrier. Look What You Made Me Do is over 600 million. Additional singles from reputation are in the 242-514 million range.

Songs from Lover are great performers in this list. At 559 million, Me! is her 4th biggest song on Spotify and 6th overall in terms of equivalent album sales.

You Need To Calm Down is at 537 million and Lover stands at 550 million, providing the album 3 songs inside her personal top 10 and 3 with over half a million EAS.

What about her past hits? They enjoyed heavy rotation when coming back to the platform a pair of years ago. There are 20 of them which already aired over 100 million times, with Shake It Off leading the way at 576 million.

Folklore‘s strength is the consistency of all its tracks, with no big hit surfacing. cardigan is her 17th biggest streaming hit to date, exile is at 23 while the 1 is at 29. The album hits 2 million EAS with no song at 300,000 or more.

evermore is barely starting to pile up streams, with willow leading the way wit 240 million streams on Spotify and 252,000 EAS.

Thanks to their absence on Spotify, songs from 1989 registered gigantic views on YouTube. Shake It Off and Blank Space add for 6.2 billion there.

Even her songs widely available do very well with a stunning career total of 24.3 billion views.

It’s worth talking about her Asian statistics too. In China, most of her hits from albums which weren’t available for sale at first record more streams than they do on Spotify.

Because of this specific situation, the leading track remains Love Story in this country.

In South Korea (Genie) she is very popular too. Look What You Made Me Do is her leader with Me! securing already the second spot.

In Japan, You Belong With Me remains her strongest song with also impressive results from Shake It Off and We Are Never Ever Getting Back Together.

Album-wise 1989 has now moved ahead of reputation with 3.96 million EAS against 3.37 million. Lover is ahead too now with 3.63 million EAS.

All albums since Fearless, including newly released folklore and evermore, crack the million mark.

Full catalog breakdown

If you are familiar with the artist’s catalog and want to check details of each and every song, you can access to all of them right here.

Keep yourself up to date

Our website provides you a fantastic tool which fetchs updated Spotify streams as you request them, use it to watch these results grow day after day!

Taylor Swift compilations sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP.

Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

The distribution process

Taylor Swift Other LP Example 202105

How to understand this table? If you check this example of the Journey To Fearless line, those figures mean it sold 180,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 2,148,242 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package.

Thus, streaming figures tell us songs from Fearless are responsible for 74% of Journey To Fearless tracklist attractiveness, which means it generated 139,000 of its 180,000 album sales and so on for the other records.

Compilations sales figures listing

Taylor Swift Other LP Sales 202105

Full Length related records Sales – Summary

Taylor SwiftOther LP Summary 202105

Here is the most underestimated indicator of an album’s success – the amount of compilation sales of all kinds it generated. Due to the dependency of sales of the original studio albums on these releases, they are a key piece of the jigsaw.

These numbers are obtained by applying the method from the section The distribution process to all packages listed under Compilation sales figures listing category.

Chinese downloads are weighted as per their price, at selling price / 50, which is roughly 0.4 for Taylor Swift‘s albums.

We can notice that the American superstar is doing wonders in China, with numbers going higher and higher.

They perfectly offset the absence of compilations products nowadays like tour DVDs.

This section also features the newly recorded version of Fearless, which is naturally allocated in full to the original album.

Total Album (all types) Sales per Country

CSPC 2021 Taylor Swift album sales by market

Please note country-specific numbers may miss sales of a few minor releases, although totals are complete.

Taylor Swift Career CSPC Results

Taylor Swift Total Cspc 202105

So, after checking all the figures, how many overall equivalent album sales has each Taylor Swift album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

Albums CSPC results

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, singles from Fearless released in digital format sold the equivalent of 4,922,000 albums – 32,810,000 downloads with a 10 to 1,5 weighting.

CSPC 2021 Taylor Swift albums and songs sales

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)

As time passes, 1989 has been moving past Fearless to settle itself as the most successful album in Taylor Swift‘s career.

When we first reviewed her career in 2016, the gap was less than 200,000 units. It steadily increased until reaching nearly 3 million.

It now stands at 1.9 million due to the reissue of Fearless, although we can expect 1989 to gain back on it later on.

The immaculate trajectory of 1989 leads it to 19.8 million equivalent album sales in total, with sales still increasing at roughly a million per year.

It is also fighting with Ed Sheeran‘s X to be the biggest album from 2014, a battle that it is losing at the moment due to the insane success of the British singer lately.

Fearless itself is an amazing runner up with 17.8 million sales through all formats. It is the third most successful album from 2008.

Interestingly, it must be noted that 1989 is the album that generated the highest number of download sales along with Fearless, although this sector has been collapsing for 7 years now and its songs had little time to add relevant catalog sales.

This highlights incredibly well how the absence of streaming boosted its digital sales and, consequently, how necessary it is to look at all possible music consumption formats to get a meaningful conclusion.

Red is up to 14 million, a figure that looks almost random due to the incredible standards of the singer. It continues to climb fast with over 600,000 units added every year.

Both Taylor Swift and Speak Now have gone up to 10.9 million and 10.4 million equivalent album sales, respectively, an immense total for anyone.

Then comes reputation at 8.1 million. After the strong first week led by her fan base and multiple marketing gimmicks, the album collapsed fast, faster than expected.

It has been able to sustain its appeal fairly well in the mid-run though. It also continues to do well with 300,000 sales since our last update.

Its success is in the same league as the one of Taylor Swift and Speak Now once we consider it had much less years to amass sales.

We can also point out how difficult it is to hit 10 million many times, ones your casual listeners are already satisfied with plenty of hits from you.

In fact, Taylor Swift is the only female singer with 5 10-million sellers this millennium. Overall, only Eminem did better with 6.

Lover is now at 6.6 million. It seems to be one more album that only needs time to grow.

Although there is still a long way, it isn’t impossible to see all her albums up to Lover reach 10 million at some point.

folklore is still quite recent, and while right now it lacks hits, the total sales are already very healthy at 4.6 million.

It will need to remain in the spotlight for some time to join its predecessor on higher numbers, but this has been the daily work of Taylor Swift for nearly 15 years.

Evermore scored 2.2 million units to date. While the decreasing trend is negative, the way the artist manages to get her albums climbing forever grants strong numbers in the long run.

What’s safe to say is that Taylor Swift retains her superstar aura, granting her strong sales still for her upcoming releases, along with an immensely valuable back catalog.

In a mere 7 months since our last study, she added 8.1 million sales, and 17.8 million in the last 20 months. That’s immense.

What about the total to date though? Taylor Swift adds for 101.6 million equivalent album sales.

A key point is how worthy the discography she built is. She can retire now, she will safely add 5 million sales in a weak year still.

Along with Coldplay and Rihanna, the former country star are the first artists to hit 100 million EAS among acts debuting in 2000 or later.

Pacing much faster than Adele and Rihanna currently, in a blink of an eye she will also be over Britney Spears.

Considering her catalog strength, it may be wise to start watching at totals of the likes Barbra Streisand and Whitney Houston as they are getting within reach of Taylor Swift.

Singles CSPC results

The list is compiled in album equivalent sales generated by each song. Therefore, these figures are not merged units of singles formats. Instead, it includes weighted sales of the song’s physical single, download, ringtone and streaming as well as its share among sales of all albums on which it is featured.

1. 2008 – Taylor SwiftLove Story [Fearless]6,240,000
2. 2014 – Taylor SwiftShake It Off [1989]4,920,000
3. 2014 – Taylor SwiftBlank Space [1989]4,520,000
4. 2008 – Taylor SwiftYou Belong with Me [Fearless]4,150,000
5. 2012 – Taylor SwiftI Knew You Were Trouble [Red]3,440,000
6. 2012 – Taylor SwiftWe Are Never Ever Getting Back Together [Red]3,360,000
7. 2006 – Taylor SwiftTeardrops on My Guitar [Taylor Swift]2,600,000
8. 2014 – Taylor SwiftBad Blood [1989]2,380,000
9. 2006 – Taylor SwiftOur Song [Taylor Swift]2,370,000
10. 2014 – Taylor SwiftWildest Dreams [1989]2,180,000
11. 2017 – Taylor SwiftLook What You Made Me Do [Reputation]2,050,000
12. 2016 – Zayn & Taylor SwiftI Don’t Wanna Live Forever [Orphan]1,820,000
13. 2014 – Taylor SwiftStyle [1989]1,760,000
14. 2010 – Taylor SwiftBack to December [Speak Now]1,700,000
15. 2010 – Taylor SwiftMine [Speak Now]1,670,000
16. 2012 – Taylor Swift22 [Red]1,610,000

If you feel inspired by this list, we just created this CSPC Taylor Swift playlist on Spotify!

Discography results

Thanks to our new ASR (Artist Success Rating) concept, we know that her sales represent 14,25 million times the purchase of their discography. Coupled with her total sales, it translates into an ASR score of 216. The ranking of all artists studied so far is available too at this link.

Records & Achievements

  • At 17,843,000 EAS, Fearless is the 3rd most successful album from 2008.
  • At 19,778,000 EAS, 1989 is the 2nd most successful album from 2014.
  • Taylor Swift is the only post-2001 artist with 5 albums on 10 million EAS or more.
  • At 10.40 million pure sales, 1989 is one of the five 10-million selling albums from the 10s.
  • At 159.4 million download and ringtones sales, Taylor Swift is among the Top 10 selling digital artists of all-time.
  • At 4, Taylor Swift has the most albums ever debuting with more than 1 million sales in the US.
  • At 80, Taylor Swift has the 4th most US Hot 100 Top 40 hits ever, she is number one among female artists.
  • Taylor Swift has singles certified for more than 100 million units sold combining downloads and streams by the RIAA (US-only).
  • With Shake It Off and Blank Space, Taylor Swift remains the only female artist to replace herself at #1 of the US Hot 100.

NB: EAS means Equivalent Album Sales.

You may be interested in…

… best-selling artists, albums, and singles

To improve your navigation we created several amazing cross-artists lists posted inside the CSPC: Data Collector article. Click on it to see the full listing of all CSPC results compiled so far!

… similar artists

To put figures from this article into perspective, click on the images below to reach career breakdowns of similar artists:

Katy Perry album sales
Beyonce - Dangerously In Love
Rihanna albums and singles sales
Coldplay album sales

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Discogs, Billboard, SPIN, Rolling Stone.

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I thought Folklore was at 1.99M sales per IFPI in 2020 alone? Why 1.85M now?
And it’s sold over 120K in the US alone in 2021….

Last edited 2 months ago by taylorrr13

Thanks for the prompt update. You recently said that Folklore sold 1.95m without China in 2020, but now in mid 2021 you placed it at 1.855m. Why did it’s sales decrease?


Thank you for the clarification.


Just to clarify has the 122-123k pure sales from the US his year already been incorporated into the total?


i think so Billboard reported that folklore sold 1,276,000 copies in 2020 here and 111,000 copies in 2021 as of April here


the brit awards just officially announced that her sales are around 114m in total…no Chinese sales included,I’ve always been wondering why the CM kept underestimating her global sales…

Shoe-String Theory

I just saw this and Twitter and immediately rushed here. It makes me wonder how truly accurate ChartMasters is. Unless she sold a whopping, 20+ million units in the last 8 months, there has to be some miscalculation.


Her sales here are very old. She released a new studio album, a re-recording, and Folklore sold a lot since this update here. I do think 114 million is too high though.


Chinese sales must have been included, cause it’s an official announcement, also this was the number of her global sales calculated by fan accounts that were criticizing CM on twt all the time, (and their predictions were proven right many times before) so…


they may also use different weightings for sales


Claims from labels, publications, and organizations are made about all artists. Unless breakdowns are given, there’s no way to know how the 114M total came to be. It’s like how publications and labels often talk in “records” sold, or mix sales from singles and albums together, etc. This has been happening for decades, but now that we are in the streaming era, it’s particularly confusing because countries weight streams in different ways. The whole point of this site is to be transparent about the breakdown and weightings of sales figures. What other information was given with this Brit Awards announcement?… Read more »


they said she accumelated 78 Billion streams… that’s the only other information they mentioned


I think that BMAs and other organizations have more information about the sales WW, there is a lot of countries that only the record label knows and give the numbers to them


hi MJD, can you please tell me the Physical Album Sales of Taylor’s Albums in China? I know 1989 is somewhere above 100,000 copies but what about the other ones?

Pedro Paulo

With re-recordings Taylor will beat 100 million?


I think including physical sales from evermore a d folklore she’s just about passed 100million anyway + new fearless it’s almost certain


Hi MJD. Do u think there is a possibility that Rihanna could get back in the lead against Taylor? Or is the odd seems to high.


All time big 5 as in male and female or only female? Eitherway that’s insane. This past year she has definitely emerge as a true streaming force. Her singles might not get massive streams(not that shes making trendy songs anyway) but her overall catalog is fairing extremely well. It’s crazy that shes moving so many units weekly.


Female only. If Taylor were to reach Striesands and Houstons CSPC totals, there would probably still be at least 16 male solo acts and bands, with higher totals.


Rihanna has more than 1m on catalog sales?
That’s impressive


this is wrong lmao, if you count chinese sales which she sold 14 million SPS in china, she would already have 110 million sales.


If you read the article you would see that they are indeed counted already. They’re just not inflated to the insane numbers her stans like to think she did there.

Last edited 3 months ago by Al

Hey, Is it true that Chartmasters doesnt count the sales generated by some streaming platforms and thats why the numbers are a bit different from other sources? Like the recent numbers that made the rounds on social medias (I dont remember the source but it was something reliable) which said Taylor was on 105 mill and Rihanna was around 102 mill CSPC ig. (Btw please update Eminem’s numbers if its possible, tnx)



Our formulas are adjusted to account for platforms we’re not taking streams directly from (like Apple, Deezer, NetEase etc)

The reason other sources reports higher numbers are down to different weightings of streams and Chinese sales I suppose.

Numbers coming out of labels in this fashion are usually for promotional purposes, so there’s a big motivation for them to make them look as impressive as possible. I would take these type of claims with a grain of salt at least.


I totally got you now, but which method is the one that is considered more official? For example, Eminem is pretty close to 200 mill CSPC sales but when does official sources like Chartdata or Billboard annouce that he finally got there? The moment Chartmasters acknowledge it or the other sources? I hope my question makes sense!


The CSPC formula is ours, I doubt the likes of Billboard uses it. They do not have access to global sales figures like they do for the US anyway. Chartdata is no official source whatsoever, they simply repost whatever info other sources put out.

Of course you can choose what source you prefer . Personally I couldn’t bother less about an artist’s “total sales” figures coming out from an official source or not unless they provide an actual breakdown of the numbers and explain how they calculated them.

Last edited 3 months ago by Al

Sales Gained since the last Update:

1.05m Traditional Album Sales
450,000 Digital Singles = 67,500 EAS
1.204m Chinese DL = 572,000 EAS

Total: 1,689,500

if we add that to her current number (97.9m) she’s at 99.6m EAS


when are you gonna update her?


they updated her a few months ago… i’m guessing when she’s releases all the rerecordings of this year probably


seems like Taylor is catching up to Rihanna and Coldplay really fast, I assume she already has like +1m new added units from Pure Sales / Digital Singles and Chinese DL since the last update, and she’s gaining a lot from streaming right now + she has the re-recorded albums coming.

I think it’s pretty much safe to assume she’s surpassing the 100M mark before Coldplay and Rihanna.


I’m not 100% sure but I feel it’s very likely.


Rihanna also has missing recurrent sales too though.
Whoever updates first gets it I think. And if they don’t update it’ll be a very close race.


i don’t think rihanna sold that much pure sales since her last update tbh


Roc nation has already confirmed, in June 2020, that it has already surpassed the mark of 100 million equivalent albums.


Republic said Taylor surpassed 100m in early 2020… labels always inflate numbers
roc nation also said ANTI sold 11m which means they use the same formula for Paid and Free Streams…. their statements are definitely unreliable


Anti sold 534 albums its first week lol…

Johnny be Good

I think that she might even surpass Britney Spears with the following re-releases of her early albums


she’s definitely surpassing her this year

Johnny be Good

If she keeps on selling like that, next year she will probably surpass George Michael next year

Pedro Paulo

I want your opinion… Taylor is local? They say she only sell well in USA


I’m in the UK and she is very much one pf biggest artists of the decade although I think her earlier stuff wasn’t that big here. It wasn’t until Red that I knew who Taylor was. I still think she’s bigger in US and UK. As for the rest of the world she may still have hits but not big enough to be called what her stans call her which is “the music industry”


Nobody calls her that by intention..it was honorary name award to her by a reputable publication and at AMAs award and have cited by others too ( you can search on google ) . Thing is at least people calling her that has some official sources to back up but while others who try to imitate have clearly just the words


i wasnt putting her down, i’m a fan of he. i love the fact she’s powerful enough to be called that


Taylor’s definitely not local. While there’s no denial she struggles in some European markets is she utter massive in most of Asia and the Anglosphere. She’s quite big in Latin America and the Middle East too.

Last edited 4 months ago by Al

I disagree she is big in Middle East. In Pakistan, the ppulation doesn’t know her, except for English speaking people.


Well that’s just one country (which usually isn’t even considered part of that region). She definitely performs quite well in places like Saudi Arabia, and the Emirates based on Anghami and Spotify.


Are you sure she is big in South America?

Her sales are low there.


Piracy and streaming dominates South America


They’re pretty great for a western artist to be honest. Pure sales simply aren’t that big there anymore.


English speaking people is the main population she targets and the one that matters most to her brand. This is the case for all international acts in non-english speaking territories except for the occasional massive crossover hit or blockbuster album

Last edited 4 months ago by musiclover

She’s indeed very successful in the UK and Australia so she’s definitely not “local”. That said, I will need some serious data to convince me that she’s “massive” in Asia or “quite big” in Latin America, all I know is that she sold about zero albums in Latin America and a few albums in Asia…

Johnny be Good

No, definitely not but she had a strange career due to her beginnings as a country pop singer, a genre that is very difficult to sell outside of North America. It wasn’t until “Red” that she started to gain mainstream recognition in Europe, and “I knew you were trouble” is probably her first true hit in Europe. This was likely due to the fact that with the “Red” era she started abandoning her country roots and moving towards a more pop-dance sound, a genre much more marketable in Europe. Even after her final breakthrough though Taylor’s popularity in Europe is… Read more »


I would think that Mariah, especially Around Music Box, was bigger in Europe than Taylor, but Swift has more endurance

Johnny be Good

Yes, Mariah is probably much more known in Europe than Taylor, certainly. Taylor never had a high peak like Music Box in Europe plus Mariah has the perennial Christmas hit that made her an household name in Europe, while Taylor never had a hit as big as “All I want for Christmas” or an album as big as “Music Box” in Europe. I made the Mariah comparison because they share some similarity in the popularity gap between North America and Europe but yes, Mariah in the 90’s was bigger than Taylor is right now in Europe. They are similar because… Read more »


Also, everyone knows Without You in Europe. It was her breakthrough hit In Europe, not that Christmas song. That became big only after 2000.

Johnny be Good

Without you was her european breakthrough but honestly has been pretty forgotten by the european general public, like most of Carey’s hits. I like Mariah, but in Europe the only time of the year you hear a song from her back catalogue is december. Yes she had hits in Europe, even big ones like “Without you”, but unlike in the USA the audience quickly forgot about them. If you try and ask random people on the streets if they know a Mariah’s song 90% will answer “All I want for Christmas” and most won’t even remember “Without you” even if… Read more »

Last edited 3 months ago by Johnny be Good

It’s the same in the US, most of her sons are not well remembered. Few people know One Sweet Day despite spending 16 weeks at number 1.

She really just has that Christmas song, Hero, and maybe Always be my baby.

Johnny be Good

Really? Considering she has a lot of songs from her back catalogue over 100 mln plays on Spotify (We belong toghether, Without you, Hero, Fantasy, Always be my baby) I thought that her catalogue was better known in the USA and received better airplay from USA radios than in Europe. Maybe she has a very solid fanbase that keeps streaming her back catalogue


I think Carey and Dion are particularly huge with certain demographics, especially gay men, while others such as straight men, have little to no interest in them whatsoever.

Artists like Turner, Madonna, Houston etc on the other hand, seemed to and still do appeal to a wider cross section of society.

Last edited 3 months ago by Martin

Yes, I’m from the UK and the only tracks I can recall being aware of, when they were contemporary, were her debut Vision of Love, Without You and that bloody Xmas song!

She just didn’t connect with the UK public/mainstream the way say Houston or Madonna did but then again, none of that 90s US R&B styled music, that ruled the US charts connected that deeply with the UK public.


I will say Whitney has always been very big in the UK. Mariah and Celine whilst their names are well known never were truly big and Janet Jackson is still sadly known more for being a Jackson than her own music. Obviously Madonna is Madonna, but I’m pretty sure the main female artists (that i was aware of) were the likes of Kate Bush, Annie Lennox, Kylie Minogue and weirdly Gloria Estefan.

Last edited 3 months ago by obro

Tina Turner was also very popular in the UK. Although she is far less successful overall than either Dion or Carey, her music and personality seemed to resonate with the UK public to a far greater extent.


yes I was going to say Tina but I thought my list was getting to long aha. There are way too many Tina Turner tribute acts in this country

Last edited 3 months ago by obro

there’s way too many tina tribute acts in the uk 😂


I sadly think, she is most well known for getting her tit out at the Superbowl. Her image seems to be far more recognisable than her music, most folk could probably tell you who she is but wouldn’t be able to name many, if any of her songs. I’d say people did appreciate her music and take her for who she was, as oppose to just seeing her as Michaels sister or a Jackson and some still do, to a certain extent. It’s just sad that, things other than her music, seem to be what she is most known for,… Read more »

Last edited 3 months ago by Martin

“I will say Whitney has always been very big in the UK. Mariah and Celine whilst their names are well known never were truly big”

What ? Celine sold as much albums as Whitney in the UK, not including the Titanic soundtrack.


That maybe true but she just didn’t have the widespread appeal that Houston did or does, in the UK. Artists like Houston, Madonna and Kylie became household names and transcended being just hugely successful music artists. Everyone seemed to know their singles and them, that was never the case with Dion or Carey. Houston, Madonna & Kylie just seemed to appeal to, be known by and be enjoyed by, a far wider spectrum of society. Dion and Careys music seemed to only be for certain demographics or at least only appealed to certain demographics, whereas the others had the ability… Read more »

Last edited 3 months ago by Martin

Lol Celine Dion appeals more to gay people than Madonna?

Madonna literally is a vivid gay supporter, and she is very much loved by lgbt people. They are her main demographic.

Celine makes ballads, her music is very listenable, and popular with the general public in general. That’s why she sold millions more albums than Mariah who made more R&B music in the 90s.

I am part of the LGBTQ community, and Celine is definitely not a favourite here.

Johnny be Good

Italy here and I can say that Mariah’s hits here have pretty much the same trajectory: moderate/good radio airplay at first, but then after a few weeks or months the radio basically stops play them and the general paublic quickly forget about thos songs, even if many of them even hit the top 10 when released and even if Mariah has several platinum and multiplatinum albums.

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