Streaming Masters – Sting

Sting

After having a non-stop success with his band The Police, singer and bassist Sting has continued to do so in his solo career. Are his famous songs Englishman in New York or Shape of My Heart still listened to by streamers?

Sting streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Sting streaming review – the results

CSPC Sting discography streams

Total: 1,762,323 EAS

Sting most streamed tracks (EAS)

1. Money for Nothing [Orphan (Sting)]263,000
2. Shape of My Heart [Ten Summoner’s Tales]218,000
3. Englishman in New York […Nothing Like the Sun]183,000
4. Fields of Gold [Ten Summoner’s Tales]146,000
5. All For Love [Orphan (Sting)]95,000
6. Desert Rose [Brand New Day]83,000
7. Fragile […Nothing Like the Sun]73,000
8. It’s Probably Me [Ten Summoner’s Tales]50,000
9. Reste [Orphan (Sting)]35,000
10. Rise & Fall [Orphan (Sting)]35,000
11. Don’t Make Me Wait [44/876]26,000
12. Brand New Day [Brand New Day]19,000
13. If You Love Somebody Set Them Free [The Dream of the Blue Turtles]18,000
14. When We Dance [Orphan (Sting)]16,000
15. I Can’t Stop Thinking About You [57th & 9th]16,000
16. Seven Days [Ten Summoner’s Tales]15,000
17. Russians [The Dream of the Blue Turtles]15,000
18. Mad About You [The Soul Cages]12,000
19. Stolen Car (Take Me Dancing) [Sacred Love]12,000
20. Moon Over Bourbon Street [The Dream of the Blue Turtles]12,000

Sources: SpotifyYouTube, AWA (app), XiamiGenie.

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Johnny be Good

What is weird about Sting results on streaming platform is that his most popular songs on streaming (Englishman in New York; Shape of my heart; Fields of gold; Fragile) were not hits when they were released, but have become hugely popular after, while many of his singles that were hits when released (If you love somebody; Russians; All this time; If I ever lose my faith in you) are no longer very popular. I think that Sting might be called the king of sleeper hits 🙂

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