Streaming Masters – Blackpink

Blackpink is the only K-pop group that’s not BTS to have charted on the Hot 100 in recent years, but how close do they come to their male counterparts and how do they compare to other girl groups? This article might answer your questions.

Method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Results

Total: 3,639,382 EAS

Most streamed tracks (EAS)

1. Ddu-Du Ddu-Du [Square Up]631,000
2. As If It’s Your Last [Orphan]509,000
3. Playing WIth Fire [Orphan] – 431,000
4. Boombayah [Orphan] – 365,000
5. Whistle [Orphan] – 364,000
6. Kill This Love [Kill This Love]302,000
7. Forever Young [Square Up] – 301,000
8. Kiss And Make Up [Orphan] – 279,000
9. Stay [Orphan] – 133,000
10. Really [Square Up] – 97,000

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bprtbot2

update plz!

ludaluda

update this pls

Axel

Update!!!

linex-

I’m hoping you guys update their numbers at some point

A.B.

This page is so old, the information is outdated so much, someone should do a a total information reset right here

Emiliano

Can you please update TWICE’s streaming numbers? Please, it is really hard to get an exact number of their YouTube views

djdj

Can you do an album and single sales for TWICE, just like BTS?They sold over 6 million physical albums in less than 4 years and became the best-selling K-pop girl group of all-time globally. They sold massive physical singles in Japan, massive physical albums in both Korea and Japan. Also,if I remember right, they have over 20 million or 30 million digital downloads in Korea(Gaon).Also,they have over 4 billion YouTube streams. Fancy MV gained 42.1 million views in 24 hours, became YouTube’s 7nd all-time record.

djdj

BlackPink is the revolution!The only girl group in the world to have 3 songs with over 1 billion YouTube Streams!And Kill This Love is coming for the 4th!By The way, they have released Square One and Square Two (both mini album),so Boombayah, Whistle, Playing With Fire and Stay should not be counted into “Orphan”

Oprah

What does orphan means? Lol

Carlos

Orphan as in they were released as digital/promotional singles not part of an album (some of them were released as part of the other albums, but their “debut” was as a singular release.

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