Streaming Masters – Ellie Goulding

Ellie Goulding streaming masters

Before the release of her debut album Lights, Ellie Goulding already won the BBC Sound of 2010 poll, which showcases the music industry’s top choices for rising stars. Since, her success seems being bigger and bigger with each new album. Recently, she teased her fans with a new release this year, so it is time to have a look on her streaming numbers!


Method

As detailed in the Fixing Log articleSpotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream 1500 plays equal 1 album unit
Video Stream 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Results

Total: 6,554,322 EAS

Most streamed tracks (EAS)

1. Love Me like You Do [Delirium]1,117,000
2. Burn [Halcyon Days]615,000
3. Outside [Delirium]586,000
4. On My Mind [Delirium]466,000
5. First Time [Orphan]427,000
6. I Need Your Love [Halcyon Days]408,000
7. Close to Me [Orphan]276,000
8. How Long Will I Love You [Halcyon Days]249,000
9. Powerful [Orphan]234,000
10. Still Falling for You [Orphan]231,000
11. Lights [Lights]225,000
12. Your Song [Lights]161,000
13. Anything Could Happen [Halcyon Days]129,000
14. Something in the Way You Move [Delirium]126,000
15. Army [Delirium]80,000
16. Summit [Orphan]76,000
17. Beating Heart [Halcyon Days]75,000
18. Starry Eyed [Lights]74,000
19. Figure 8 [Halcyon Days]55,000
20. Hanging On [Halcyon Days]47,000

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Rey

How come she’s not on Ariana level yet?
Both Love Me Like You Do & Burn seem way bigger / more global than any sone Ariana ever released (save for Problem maybe)

Xavier

the thing is Ariana is a unique figure in pop culture and she stands out on her own. Ariana never let her songs became bigger than herself. Girls such as Ellie Goulding, Anne Marie and Zara Larsson have that problem where they let their songs become bigger than life. Which is a big no if you’re trying to become an image in pop culture