Beyonce’s global heatmap

Beyonce

Beyoncé is one of the best selling artists to debut in the last 25 years. Her solo career has been going strong for 15 years now and she recently celebrated 20 years in the music industry as part of Destiny’s Child. She’s obviously seen huge amounts of success in the US, but what about the rest of the world? We’ll find out shortly!

The method

In order to identify on which countries Beyoncé performed well, the way to go is to look at data from various top sellers and compare his own results with theirs. Thus, we collected market by market YouTube statistics of 12 major artists including the Beatles, Michael Jackson, Elvis Presley, Madonna, and Queen. The sample also includes a various recent artists among which Adele, Britney Spears and Eminem.

As stated inside the article Learn how to exploit YouTube Insights, the absolute number of views is irrelevant. Depending on your target audience and its YouTube usage habits, you will have very different results. Relative results do matter though. That’s why rather than comparing views numbers, we compare the share of views coming from each market for all these artists. For example, both the Beatles and Queen have over 1,6 million monthly views in Japan. Since Queen outperform the Beatles by 3 to 1 globally, that means Japan is a market 3 times more relevant for the Beatles. In conclusion, even if both have similar views there, the latter group are relatively speaking bigger there.

Once we defined the strength of each market for scale artists, we calculate their averages. To continue with our example, our scale artists register 1,62% of their global streams in Japan. Beyoncé‘s count there stands at 0,59%, it means the relevance of this market is only 36% (0,59%/1,62%) as high for her as for the others.

 

The results

Beyoncé heatmap - values

The greenest a country is, the best Beyoncé performed in comparison to the scale artists. On yellow ones, she is on par with the average. Countries in orange represent weaker performances, the most red they get, the most she underperforms. Countries in white fail to appear among her personal Top 100 markets on YouTube.

We aren’t done still. An artist can record a huge chunk of his views in a few countries only, say in the US. His comparative shares in remaining countries would then underperform massively reference values. This issue is known for years in the world of statisticians. A very efficient way to avoid these outliers consists in comparing rankings instead of raw values. As a result, instead of saying that Beyoncé outperforms the scale by 2,48 to 1 in Reunion, we will say that Reunion is the country of rank 1, the one where she performs the best relatively speaking.

Beyoncé heatmap - rank

The greenest a country is, the highest it is among Beyoncé‘s top markets and so on until red markets.

 

The analysis

For many years, it has been claimed that the singer has a huge following in Africa. While we cannot prove her popularity with traditional methods like album or single sales, we can most certainly do it now thanks to the global heat map. Reunion (#1), South Africa (#2), Cameroon (#4), and Kenya (#8) are all featured in the singer’s personal Top 10, thus proving a strong popularity all over Africa.

As a side note, Cameroon and Guyana have never been featured on Top 100 rankings of our 13 base artists up to now, so there is no figure available to gauge data from new artists. They both belong to Beyoncé‘s Top 100. To reflect this strongly above average performance, their strength has been manually set on 2.

France is easily her best European market, ranking at #6. Albania (#11), Belgium (#19), Lithuania (#20), Portugal (#23), Romania (#24), Cyprus (#25), Macedonia (#31), Serbia (#32), Poland (#33), Turkey (#37), and Sweden (#38) are all good markets for the diva. The Netherlands is one of her best ones too, ranking at #27. This is expected as she has huge sales there in comparision to the rest of Europe. She relies less in the UK (#52), although this doesn’t truly represent an underperformance. Ultimately, she is much weaker in other major European markets, such as Spain (#60), Italy (#61), Germany (#62), Russia (#66), Austria (#69), Ireland (#70), Norway (#74), Denmark (#75), and Finland (#91). This isn’t really surprising as her sales and chart positions in these countries aren’t that big.

Her huge popularity in Brazil is fully represented in this map, as the country makes the singer’s personal Top 10 at #10. Like Mariah Carey, she is much weaker in the rest of Latin America. Ecuador (#92), Bolivia (#94), Uruguay (#95), Mexico (#96), Chile (#97), Peru (#98), Argentina (#99) are all among Beyoncé‘s bottom 10 markets. This is a perfect example of how you can be huge in Brazil, but it doesn’t necessarily mean you’re big all over Latin America. Spanish speaking countries aren’t as supportive of the diva. In fact, Latin America is easily her worst region.

She enjoyed 5 years of popularity in Japan before eventually underperforming. Dangerously In Love sold 525,000 copies, B’Day sold 450,000 and I Am… Sasha Fierce sold 240,000. Clearly, these are very good figures. The diva’s fourth album, 4, represented a sharp decline, shifting 95,000 copies. That’s still a decent number in comparison to her self-titled album, BEYONCE. The album did extremely well worldwide, however, it only moved 45,000 copies in Japan. By this point, her popularity in Japan was already in shambles. Her latest solo effort, Lemonade, sold a mere 20,000 copies in the country. Why does this matter? Japan is Beyonce’s weakest market, ranking at #100.

Overall, Beyoncé‘s popularity in Asia is not that strong. She underperforms in many major markets, such as the Philippines (#63), Singapore (#65). Taiwan (#83), Vietnam (#89), Hong Kong (#93), and as previously mentioned, Japan (#100). She sells a lot of downloads in South Korea, but the country only ranks at #77 for her. On a positive note, she does decently in Thailand (#54), India (#55) and Indonesia (#56).

As proven by her sales, the US is one of her most important markets, ranking at #29. Canada is much weaker, ranking at #73. She does extremely well in the Caribbean with Jamaica (#3), Trinidad and Tobago (#7), and Dominican Republic (#9) making her personal Top 10.

 

Beyoncé heatmap - list

 

 

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william

Hmmm…so in conclusion, Beyonces most popular areas are USA and internationally, is the African continent. Otherwise in continents like Europe and Asia, she doesnt relatively seem that popular. Plus, her last album Lemonade sold 653k copies in the US alone so i expected staggering numbers globally. Surprisingly, the album only managed to sell 50k copies outside of the US which is kind of underwhelming. Even Beyonce (Self-titled) sold better in its first week globally with 118k units. In fact, 61% of Beyonces Lemonade sales itself came from the US. So then, It feel that its safe to say that after… Read more »

Michael

Selling out stadium is not really a determinant whether you are still relevant or whether u r big in that country or not. For example, whenever Barbra Streisand do a tour she always sold out stadiums and the tickets she is chsrging is ridiculously high. Yet I wouldnt say she is still relevant in the music industry today. It could be the case that the people who goes to her concert are her fans from the old days and they are there to watch her sing her old songs, not the newer ones. They probably didnt even purchased her new… Read more »

Last edited 1 year ago by Michael
Chika

I see your still trying to drag Beyonce down. Selling out stadiums is actually VERY indicative of real popularity, as only the very top acts can sell out stadiums. Your blatantly ignoring facts like Lemonade being the best selling album of 2016 or that Beyonce recently had one of the most succesful songs of the year, Savage, in order to push some “Beyonce is a nostalgia act” rhetoric. I don’t really understand what you mean when you say “didn’t purchase her new album”? As I previously said, Lemonade was the bests selling album globally of 2016! You ignore facts and… Read more »

Michael

I wasnt trying to drag down Beyonce. She was a massive superstar back then. She just isnt the same superstar anymore. Everybody goes through that period. Her everything is love album barely sold a thing, and even her tour in Italy are not selling despite her givibg huge discount back in 2018/2019. So her popularity is declining and considering her position in the music industry, I dont think she really cared to be honest. There are plenty of other singers who still sold out stadiums and yet they hardly sell a thing when it comes to album sales. Furthermore why… Read more »

Chika

What on earth are you talking about? I didn’t make the original comment you imbecile. Reading comprehension is important. Everything is Love was a side project not even released under her name. You were adamant about Destiny’s Child’s sales not reflecting Beyoncé’s popularity yet The Carter’s does? Please stop being so biased. Beyonce is far from declining as she can still sell out stadiums, get massive number one hits and her last studio album was the best selling album of the year.

William

The only reason Lemonade was the best-selling album of 2016 was because of its US sales.If the album sold 2,5 million in the end of 2016, and it sold 1,5 million in the US, thats mean it sold only 1 million WW. If not for the US, it would have been the 12th best selling album of 2016.

Chika

And? What are you trying to prove? Just because she insanely popular in the US doesn’t mean she’s a nobody outside. It’s absurd to remove US sales from Lemonade and say “now look only 12!!!!!” while not removing sales from any other album. If you removed US sales from the rest of the albums I’m sure Lemonade would still be very comfortably in the top 5 or higher. Your attempts to diminish her massive global success are pointless and transparent.

William

I am not attempting to diminish her global success. She isnt that huge in europe and asia and the map already proves that! Hardly any of the countries in Asia on the map are dark green except for Kazakhstan. Even for one of the best markets in Asi, Japan, Beyonce is marked red! but since you brought up the US sales being removed from total sales what if i told u, that if u subtract US sales from many albums, it doesnt drastically affect the sales. Lemonade- 1.000.000 without US sales ——————————————————————————– I am…Sasha Fierce- 5.7 million without US sales… Read more »

Chika

I hate to break it to you, but Thank U,Next hasn’t sold anywhere near 2,940,000 copies. I don’t know where you got those absurd figures from. Also, I would argue about how Beyoncé is actually massive in Europe as proved by her touring statistics amongst MANY other things, but you clearly don’t care and would rather make up random figures and bend over backwards to somehow twist the numbers to seem like they support your argument. If you want to hate Beyoncé, I’m not going to change your opinion. Have a nice day.

Will

My source is media traffic which has confirmed the album to have sold over 4 million pure copies. I’m not making random figures because m taking my numbers from sites more established than chartmasters

Al

Mediatraffic is no official source whatsoever. And even if you believe these numbers does their site clearly say it’s not pure sales, so take their word for it if you don’t believe me.

Chika

Hi, your figures are in fact wrong. I’m assuming you got the 703k from Mediatraffic, which while not only inaccurate, only represents PURE album sales. Beyonce sold 485k pure units in the US, meaning the US was only 69% of first week sales. This is hardly surprising considering the albums only real promotion was the HBO movie, a channel no one outside the US watches, and the Super Bowl, which yet again is only watched by Americans. Despite this, Lemonade still sold a whopping 218k pure album sales outside the US, and actually had one of the highest sales debuts… Read more »

Last edited 1 year ago by Chika
Soky

Honestly I’m a big fan of Beyoncé’s music but here where I live She’s been pretty much irrelevant since I am Sashia fierce. Back in 2014-2016 I wouldn’t spend so much time on social media for example and I had never heard of her self titled or lemonade or any song on the albums. And neither did my friends. She hasn’t been a “thing” since halo and single ladies here. I think She’s become more local through the years. I am Sashia fierce was her most global era, 4 was a flop for her level, self titled did pretty well… Read more »

Jonathan

Tours definitely have value. Firstly, Ed Sheeran is extremely global. Go read his CSPC article. Taylor is absolutely massive in the US, and that is where most of her gross is coming from. For instance, on her last tour she didn’t play in mainland Europe. She is going to outgross Madonna due to the rising touring market. And a fan base is surely not responsible for buying +2M tickets. If anything, these days, pure album sales measure fan base dedication, not popularity. Success is beyond just normal single sales and album sales. If Beyonce is able to be the highest… Read more »

soky

she’s an incredible performer with a solid fanbase and that translates into her tour numbers just like taylor. her name is bigger than her discography if we got to be honest. she’s kind of becoming a legacy act. She sold out a stadium in italy for example I can assure you most people havent heard of her music here since I al sashia fierce. which explains why most of her last album sales are fom the US. Again tours have almst nothing to do with commercial success

William

Thank you Soky! This is what i have been saying this whole conversation. Her most global and internationally successful era was I am…Sasha fierce, but after that her international popularity has dipped low in the following years. The heatmap still proves my point that she is not that popular in Asia

William

Even if they are measuring pure sales, 70% of sales still came from the US right? That is still a huge percentage. And like i mentioned, the album was globally the best-selling because of US numbers. 60% sales came from US representing 1,5 million units. The album only sold 1 million outside of the US. That is so little.

Chika

1 Million album sales is not “so little” considering that huge modern albums like Thank U, Next have barely sold half of that worldwide. Are there different standards for Beyonce vs the rest of the industry? Just because she sells so much in the US doesn’t mean her international sales are terrible by comparison. In fact Anti, released the same year as Lemonade has barely sold more than 1 million albums worldwide, and a pathetic 535k outside the US, yet your here on Beyoncé’s article trying to downplay her success. Besides, it is only natural the majority of her sales… Read more »

Soky

Stop trying to deny the fact that Beyonce is getting more local as the years pass by. She hasn’t been that global since 2008/09. Also Anti sales might’ve been “embarrassing” compared to Lemonade’ s but let’s not forget Lemonade was never on the biggest streaming platforms so of course it sold more pure records. TUN by Ariana Grande another example of a streaming monster. Also, many artists coming from the US still manage to sell more outside of their own country, she’s pretty local let’s be honest. There can be worst than that (Taylor swift for example) but still

KantClark

So much effort to prove Beyonce is local when she obviously is not. Embarassing for you. Try harder, sis 🙂

William

I am not, just look at the map 🙂

KantClark

Well, What I can see in the map are many countries all alround the world which she has a good performance. Mainly in Africa where there is a natural identification and representativeness. She performs very well in Brasil too. Probably the stronger market in Latin America. She did OK in France and UK. What’s your point? Again….

So much effort to prove Beyonce is local when she obviously is not. Embarassing for you. Try harder, sis 🙂

Chika

How on earth is she ‘pretty local” when she sold 218k pure albums in 1 week outside the US with her last album? Lemonade had the 3rd biggest female debut of the last 5 years in the UK, beating out artists like Pink, Ariana Grande and Lady Gaga! Lemonade went platinum in a matter of months in many countries like Australia and the UK and went number 1 in the majority of major music markets. She has also toured in stadiums across Europe for many years. Beyoncé is very far from being local and even has massive popularity in many… Read more »

Soky

You literally just proved my point. Her last studio solo album sold around 600k copies in its first week in the US and 200k worldwide. Are her numbers impressive? For sure. But since most of her sales now come from one country, it’s clear she’s becoming more and more local every year. Her last projects as well.. And yes I am a fan of her music but these are literally proven numbers, not an opinion. but whatever idc

Music Stan

Lemonade was a surprise release with no promotion outside the US until she started her tour which was a day after the album dropped. Tidal exclusivity skewed the album units to the US seeing as it’s a smaller platform and hardly had 2M subs. She did all of this while not promoting singles (formation was free to download on Tidal/kept from youtube until Dec 2016) She sold albums without a huge single that’s IMPRESSIVE. All of this outside of having a radio presence since 2011. First and best selling all stadium grossing tour of 2016 with only 49 dates. To… Read more »

Samuel King

The stadiums/arenas mean nothing, what part of that don’t you get. Her music is becoming more and more local. And that’s okay, Beyonce is known for being an entertainer more than her music and the touring data/record sales show that. She has a very loyal fan base and that’s why she sells the records she sells outside of that, no one buys her music. For example she did a huge stadium tour, when you look at the people who went outside of the US, I can guarantee you 3/4 of the people didn’t know any of her music outside of… Read more »

Last edited 6 months ago by Samuel King
Sogreat

I hope you do gaga’s soon. I’m particularly interested on how she’s done in the asian market.

Isaiah

Very interesting to see. So basically her biggest markets are those that are predominantly black, which I find very interesting. Many people call her “local,” however she has cracked many African/Carribean markets that her counterparts haven’t. I’m also very surprised to see her popularity in France because I always thought it was one of her weakest markets in terms of chart positions & sales.

orange

I never understood why being successful mostly in your native country is considered negative anyway, especially if lyricism and cultural context are considered important to your art.

It’s interesting that the YouTube figures often don’t match with actual sales – the UK is her strongest European market by far but her views there aren’t especially good. Likewise she had huge download sales in South Korea and Japan up to a point but she does poorly in both countries.

Michael

I think being an R&B singer makes her somewhat at a disadvantage. R&B has not been received well globally, except for a few markets here n there. So the fact that she can sell pretty well in Europe, Asia and Latin America speaks volume of her appeal. I could be wrong, but from what i could recall I dont think there is any R&B singer that has made it as big as she did globally speaking.

Jake

Janet Jackson, Michael Jackson, Whitney Houston and Mariah Carey. All more global than Beyonce.

Nick

Janet Jackson is NOT more global than Beyonce.

Jake

She sold more records and is more successful

KantClark

Are You Dumb? So unecessary.

Isaiah

All of the artists you named made theire trademark in Pop/AC THEN transitioned to r&b. Control, Mariah & Whitney’s eponymous debut albums, and Michael’s were not r&b. The closest would be MJ since Off the Wall was disco/funk, but despite that, the original point stands. Beyoncé has sold very well for being mainly an r&b act. Also Janet is not more global than Beyoncé in any world.

RLAAMJR.

How about Rihanna?

I don’t really consider Beyonce as an rnb singer.

I’d say Alicia Keys is.

MJD

You don’t consider Beyoncé as an RnB singer? One more time RLAAMJR, in order to avoid sounding delusional again and again, I would suggest you to align your definitions with true definitions rather than to highly controversial personal opinion!

RLAAMJR.

I mean she is and that is what she wants to be known for but…

But her songs are somewhat pop to me, prolly a combination of pop and rnb (except for lemonade), And she started with pop.

Michael

RLAAMJR,

She never started with pop. That was Rihanna. She was an R&B singer simce day one. I dont know which albums or songs u r talking about that is more pop then R&B.

KantClark

Beyoncé had several pop records. By the way some of them are her biggest hits in charts and sales. This show us the genere’s range. It is not easy break some markets with R&B music. Crazy In Love is a example. It is a Smash hit and well-known all over the world but If we look the charts positions and Sales in some countries is very disappoint proportionally with the song’s size.

Michael

Jake, Michael Jackson is a pop singer. There is a reason why he is always refered to as the King of Pop and never refered to as the King of R&B. Whitney Houston is an adult contemporary/pop singer. She has some R&B albums but none of it were ever that huge. Same thing with Mariah. Her biggest albums were all adult contemporary/pop albums. Her R&B albums were not really that big of a deal. Just because they are black, doesnt automatically make them an R&B singer. As for Janet, for now she has the bigger career. But there is no… Read more »

MusicFan

Michael’s roots are in R&B and that’s reflected in his work—Off the Wall and Thriller more so than Bad. He comes back to it with Dangerous and the New Jack Swing sound. Beyonce and Janet are similar. Their music is rooted in R&B, but some of their biggest songs would be considered pop. They aren’t R&B artists in the same vein as Alicia Keys or Mary J. Blige. And Michael isn’t the same type of R&B artist as Stevie Wonder. All of their music is actually diverse. They’re not really pop in the way we typically think of the genre… Read more »

MusicFan

I love Janet, but I agree about Beyonce surpassing Janet eventually. Janet was huge during her peak, which I think people forget sometimes, but Bey seems to have a longer reach.

Stephon Jackson

you’re dumb. Michael Jackson is mostly funk, r&b and disco/post-disco. Pop is just short for popular. Most of his stuff was crossover black music. Same for Mariah Carey and Beyonce.

MJD

Hi Stephon!

We can all disagree – I’m not the last to say it when I disagree in something – and it’s ok to say that a comment is absurd (we all say absurd stuff at times), but I don’t think the human-targeted name calling was that much needed here. Thanks!

MJD

Hi Jake!

Facts surely prove it isn’t true for all of them. Below is the share of global album sales coming from the US for all of them:
Bey 53,2%
MC 48,9%
Whitney 46,8%
Janet 63,4%
MJ 35,3%

Jake

Hi MJD

Thanks for the data. At least we know that all of them except Janet are more global than Beyonce. Surprised Mariah sold so much outside of US.

MJD

You aren’t being very consistent Jake. How can you argue that Beyoncé is local at 53% of her sales from the US and that Mariah “sold so much outside of US” when she did 49% there? Especially since markets mechanics are different, Asian sales collapsed a lot since 15 years, had them been lower during the 90s too the share US/World of both Beyoncé and Mariah would be pretty much on par. Let’s stay objective to avoid pointless arguments.

Jake

Hi MJD

I think you misunderstood me. I never said Beyonce was local but that the others I mentioned were MORE global than her and according to your statistics I was right on all except Janet despite different markets.

Your point about the market share is spot on. I actually didn’t think about it till now.Well done and thank you for mostly supporting my argument.

Reader123

Beyonce is R&B but she isn’t anymore or less R&B than Michael and Janet. Her biggest hits were off her pop albums. I notice many similarities between Bey and Janet. For whatever reason Janet wasn’t able to break certain markets like Beyonce has.

Michael

Reader 123, Beyonce is never a pop artist. She has been an R&B artist ever since day one. Rihanna, Britney, Madonna and even MJ are pop artist. Beyonce is not and has never been one.

Reader123

We will agree to disagree. Bey is in the category of artist who make pop music rooted in R&B. They also have records that deviate either more into r&b or more into pop or other genres. Michael, Janet and Beyonce all walk that line. Rih was pure pop from the beginning. Mary J Bilge, Brandy, Fantasia, Tamar Braxton, Jill Scott, Lauren Hill, etc are pure r&b. I’d say Toni Braxton is r&b with a few crossover Adult Contemporary songs. There is a difference. Outside of songs from her first album, the biggest hits are her next two albums weren’t r&b.… Read more »

Chanty

Everything you said was spot on. I mean, she can’t be both pop and r&b?? I thought it was obvious that she was.

Reader123

I agree. For some reason people don’t understand that you can be both. She’s very much of both. Her last album had rockish abd country song.

MJD

Hi Isaiah!

The Black community in France doesn’t buy records for long but instead they stream a lot. Her popularity her is really divided, she is massive among that segment of the population, but not so popular among the general public (which is mainly white and with tastes closer to French Variété music / Jazz / Rock). Add to that the fact French charts are always so late in including new formats, I would expect her future eras to do better than previously relatively speaking to remaining markets!

Rell

Reunion is a French Island, BTW. She is quite big here.

RLAAMJR.

Never heard of Reunion until this article was posted and I though it was a new country. : )

KantClark

Beyoncé is a weird artist. Her popularity is not translate in record sales in several countries. She can sellout a stadium but not necesseraly albums or singles. Good to see Brazil in top 10. She was for more than 10 years one of the most popular and beloved female artists in recent years here.

Guest

She can’t sell singles? Are you serious?

KantClark

Yes. In some countries she did Just ok or bad in comparision with her popularity like France and Germany. Beyoncé is one of these cases where the Sales don’t represent the legacy. She is much bigger than her numbers which already are big Enough.

Reader123

I agree. Despite her lack of sales she’s been able to break many markets but it’s also telling that she hasn’t toured Asia and Latin America for sometime. It makes sense looking at those numbers. Outside of Brazil she may not sell out stadiums there.

Chanty

Her sales don’t represent the legacy or the sales don’t justify the legacy?

If it’s the former, I agree. She’s more than just her numbers and the legacy she leaves won’t be defined by record sales or chart positions.

Chanty

“Her popularity does not translate in record sales in several countries” . “Can sell out a stadium, but not albums or singles”. See, this is why it might be a good idea for she/Columbia or whoever’s in charge of such things to update her certifications lol. Some people really do underrate just how successful she’s been. Her career sales (whether solo or including Destiny’s Child) are staggering. I’d wager no 21st century female’s total ww sales are bigger except for Rihanna’s and maybe Britney’s. Taylor Swift is about on par with her solo career sales. Literally the main reason her… Read more »

KantClark

Absolutely. For example she had more than 50 Platinum awards missing in United Stated. It’s a big number for a “young” act. She already sold more records than Britney and outsold the major of her peers. Even this her sales seems a bit low for status she achieved.

Jake

She is hardly as successful as Britney as shown on ASR. She is below Britneys EAS result too.

KantClark

I said records. Albums, singles, Dvd’s, ringtones… All together Beyoncé sold more than Britney. Ofc speaking about albums only Britney sold more but to analyze an artist as more or less sucessfull Just looking for album sales is not so accurate. Anyway, move on….

Michael

That is why we have the CSPC method in which we combined the values of all albums+singles+streamings. In which Beyonce is still behind. And 50 missing platinum awards in the US? Give me a break.

Chanty

She does need a lot of official updating. I don’t think any of her 00s stuff has been certified since like 2010, some even prior to that.

MusicFan

She is under certified, but it applies to her singles more than her albums. Based on the info in this article, she’s not a big album seller but some of her singles have been huge. The success of the singles will give her a nice boost from album equivalents though.

KantClark

Yes. 50 Platinum. For example Single Ladies and Halo. Single Ladies is certified 4x Platinum and sold more than 5.4M (eligible for 9x Platinum SPS) and Halo is certified 2x Platinum and sold more than 4M (eligible for 8x Platinum). Crazy in Love is only Gold and sold more than 2.5M (eligible for 5x Platinum). I Am… Sasha Fierce still 2x Platinum and sold more than 3.2M (we need to say something?) Basically all Beyoncé’s singles are undercertified and checking all figures, yes, she has about 50 Platinum awards missing. And the CSPC is great but I don’t lie saying… Read more »

RLAAMJR.

But surely, MJD has completely added the total EAS of Beyoncé so whatever is the total EAS Beyonce has on this site is the most accurate total EAS.

Jake

I agree with Michael. Britneys total is far higher than Beyonces as shown on this site.

William

Britney has clearly outsold Beyonce what are you talking about? according to chart masters, Britney has sold over a 103 million records and beyonce has sold 80 million records. Not to mention, Beyonce isnt as globally successful compared to Britney

Music Stan

Knee’s streams are non existent, she only sold more pure albums cuz she debuted in the physical era and released more albums. Her albums after her first 2 have all sold less than any Beyoncé album. She will catch up very quickly just like everybody else who debuted in the digital era and reaped the benefits of those huge digital single sales. All in all her career total with DC is at 130M CSPC putting her in the top 30 best selling acts of all time.

Last edited 7 months ago by Music Stan
Prachi Gupta

I don’t understand this Britney vs Beyonce comparison, coming from 98 era let me just give you a fair understanding as you are just trying to hate on an artist – when oops came out so did piracy, and when ‘Britney’ album came out piracy heightened – there’s a reason why no album around this time sold big! I love Beyonce with all my heart, but what is so hard to accept? Britney has sold way more – why people are salty about it? It’s not like you bought the album? And why fans always associate Bey with DC sales?… Read more »

Martin

“Britney is the only artist in the past 25 years who has crossed 100M mark in album sales”

No, in the past 25 years, she isn’t, as she hasn’t sold over 100m albums, she’s sold around 80m, around the same amount as/slightly less than the Backstreet Boys and considerably less than the only person who has crossed 100m in the past 25 years, Eminem.

Prachi Gupta

I was talking in females, not in males. I do not understand the hate towards artists!

Martin

“I was talking in females, not in males.”  “I do not understand the hate towards artists!” I think the first statement helps answer the second! Too many only want to talk in females, think in females, discuss in females, list in females, argue in females, degrade in females, overstate in females and ultimately, hate in females. As well as being incredibly sexist and divisive, it’s predominately carried out by gay men. Then there are the cases of people who call anyone that states the truth or contradicts them, a hater. As for understanding the hate towards artists, It’s not really… Read more »

Last edited 10 days ago by Martin
ojd

i respect and agree with a lot of you say on this sight but what does the sexuality etc of these people have to do with the fact that female artists are compared it’s irrelevant to the point and yet again makes lgbt people seem like villains to society and now they’re somehow the cause of sexism in the music?

ojd

sorry i don’t want to cause an argument with anyone i’m just fed up of gay men being constantly painted in a negative light by every straight man, especially in this case when it’s gay men who have supported female artists such as celine dion, madonna, beyonce and britney especially clear since before ‘gay’ was in anyway okay the industry was dominated by bands and men

Martin

How is it irrelevant? If we are trying to understand why so much hate seems to center on and around female artists, surely it’s relevant to understand who is actually centering this hate around female artists. I am sorry you feel as though I am vilifying gay men, I am not, I am vilifying all this female centered competition/hatred etc and as I said and surely you agree, it is predominately carried out by gay men. I agree, why should sexual orientation matter in any of this, but it sure seems to, as for the most part, it’s not straight… Read more »

Last edited 9 days ago by Martin
Prachi

Oh, I didn’t know that I am straight female – every artists deserves respect. Both Britney and Bey have worked hard and deserving to be called as Legends acts!
I do not understand the useless dragging especially the obsession with sales haha!
That explains a lot, being a women I feel really bad when someone is being dragged – every women works hard and just because you don’t listen to them doesn’t mean they are overrated of that sort.

Analord

“Britney is the only artist in the past 25 years who has crossed 100M mark in album sales”

“I was talking in females, not in males.”

Celine Dion sold 140m albums in the past 25 years, not counting the Titanic soundtrack (30m).

Martin

I also had a think about catalogue artists, that could have shifted over that 100m since 1995/1996 but I think he meant artists who debuted in the past 25 years or at least that’s what I took him to mean.

Prachi

Bother I wasn’t fighting, of course artists like Whitney, Celine has sold way more than her I just stated this statement from CM website itself.
People are disrespecting both Bey and Britney which isn’t cool – both are legends in their own league.

Prachi Gupta

i work with Sony and her sales after 2007 hasn’t been updated, CM is showing 104 something now with streaming. I am not the person who thinks sales is impact, but I really don’t understand the hate.

Martin

Cool, do you have access to any sales or shipment data, you’d care to share?

It doesn’t matter if her sales are under certified etc, her sales have been estimated up to the point of her analysis and her streams are updated almost daily.

The 104m or something is her CSPC total, which is a weighted amalgamation of all her sales from avenues such as albums, singles, downloads, videos, ringtones, streams etc. Her actual albums sales, are around 80m, as stated.

Prachi

I don’t work with RCA I work with Sony’s marketing – yes you are right this is analysis but a lot of artists with RCA are heavily not updated, especially with Britney as Jive got dissolved and her earlier albums have no shipments update.
Mainly I can try getting data for various artists under RCA but it would to under NDA so I really can’t share.

Martin

Thousands of acts, on many labels, are under certified.

The analysis on CM obviously takes certifications into account, but goes much further and provides an up to date sales and overall CSPC figure.

lol yes, I didn’t think you’d be allowed to. I used to work for a company that was sent shipment figures, from labels, for royalty calculations. I just found the information to enticing not to make note of and share.

Prachi

Wow, I am a professional musician actually – session guitarist – where do you work?
Are you in music line? My dad works with Interscope label, my whole family is in music hah!

Martin

I’m in the UK, I used to work in London, at a company called the MCPS and also at the PRS. They are UK collection and licensing societies, like Harry Fox in the US.

Prachi

I own PRS Carlos Santana Private stock guitar! Haha. Nice to meet you.

Martin

Ha ha, no, not the guitar makers, this place https://www.prsformusic.com/

Nice to meet you also.

Last edited 10 days ago by Martin
Jazz

Ok I am Britney fan but why are they even bringing up Britney over a Beyonce article 🤦🤦🤦🤭🤭🤭. Kinda funny.

Prachi

I know right, I am a fan of both! But this dragging is absolutely unnecessary, on a britney post you are saying Bey is more successful and known and vice versa! Some fans do not respect.

Analord

I don’t see what’s wrong with comparing two female pop stars from the same era, I know you said you “don’t understand the obsession with sales” but this is literally what this website is about 😆

By the way, of course Destiny’s Child should be considered when assessing Beyoncé’s career, maybe not 100% but surely 50% of their success was thanks to her.

Prachi

It’s purely Beyonce appreciation page not Britney’s – I understand what you are saying here, but people are just dragging and hating on other artist which I believe is unnecessary. Also, I understand but when you start a solo career in which Beyonce is highly successful in, you don’t count sales of your previous band! MJ was never done like that, Paul was never done like that etc etc. I see assessing her career it’s necessary, but now she’s solo and IMO highly successful in that one! Comparing different artist is good, hating and dragging is not. Both are completely… Read more »

Analord

The closest thing to “hating and dragging” that I saw is someone saying Britney’s streams are “non existent”, which is a little harsh, she does have 5.5 billion streams on Spotify, but Beyoncé has 14 billion, so there’s a big difference.

And yes, the Jackson 5 should be considered when evaluating MJ’s success, obviously. If you keep saying that DC shouldn’t be considered you’ll only come off as a Britney fan trying to diminish Beyoncé’s success.

KantClark

I think completely non-sense ignoring Destiny’s Child for Beyonce’s achievments. How we could ignore 6 years of Bey’s career? And if we though how difficult is the transition from band to solo career… we should include her pre-solo career much more for this analysis.

Kalmanta

It’s also the way she was the face of the group, sang ever single major hook. If DC numbers won’t count for Bey‘s achievements, feature credits for her and other artists should also not count.

Prachi Gupta

If you guys think that its necessary then i agree. I am in no capacity diminishing Bey – one of those who loves both.

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