Streaming Masters – Kanye West

The career of Kanye West is really impressive on physical and digital areas. Is it true too on streaming platforms? Here is the answer!

Announcement

CSPC articles require time to compile. It may be frustrating to wait for them too long, especially when various new artists, and even more and more catalog acts, enjoy the large majority of their sales through streaming only these days. To make sure to provide you much more frequent updates, we are going to publish Streaming Masters sheets from now on, detailing the complete streaming section of artists.

Method

As detailed in the Fixing Log articleSpotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Results

Total: 14,510,984 EAS
Most streamed tracks (EAS)

1. FourFiveSeconds [Orphan]613,000
2. Stronger [Graduation]570,000
3. Niggas in Paris [Watch the Throne]531,000
4. Gold Digger [Late Registration]438,000
5. Power [My Beautiful Dark Twisted Fantasy]395,000
6. Famous [The Life of Pablo]360,000
7. Black Skinhead [Yeezus]290,000
8. Forever [Orphan]283,000
9. Father Stretch My Hands, Pt. 1 [The Life of Pablo]265,000
10. Mercy [Orphan]265,000
11. All of the Lights [My Beautiful Dark Twisted Fantasy]244,000
12. Clique [Orphan]224,000
13. Waves [The Life of Pablo]215,000
14. Heartless [808s & Heartbreak]194,000
15. I Love It [Orphan]191,000
16. Champions [Orphan]188,000
17. That Part [Orphan]175,000
18. All Mine [Ye]171,000
19. Ultralight Beam [The Life of Pablo]165,000
20. No Church in the Wild [Watch the Throne]161,000

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orange

The idea of Kanye earning hundreds of thousands of dollars in royalties from skits and interludes is hilarious to me, I don’t know why. The figures from his older albums are so impressive! 6 or 7 (would Black Skinhead be counted?) of his biggest songs are pre-streaming era. Of course that doesn’t reflect as well on his recent albums’ streaming figures, but the consistency on them stands out. The biggest hit on Life of Pablo only makes up about 16% of its total streams; every track on Kids See Ghosts makes up at least 10% of the album total. I… Read more »

Emiliano

Do Kanye CSPC analysis!

Donald Miller

He’s got 8 US number one albums. His career deserves a full CSPC.

Brandon

having no.1 albums means really nothing in statistics by position numbers

Donald Miller

If it’s so meaningless, why doesn’t every act have eight number one albums?

MJD

Hi Donald! May I contradict & support both points? 😉 Controversy apart, Kanye definitely deserves his CSPC entry. He never got voted in polls etc, but his numbers are good especially in the digital area. That being said the 8 US #1 albums is fairly pointless. I know you raised chart data multiple times in the past, but charts aren’t comparable through the years which downgrades a lot their relevance as prime arguments. Sales are way more frontloaded nowadays and way more fans-axed, making it much easier to reach the top. For example, Jack White’s Boarding House Reach would have… Read more »

Donald Miller

But your post didn’t answer the question. If it so pointless, why doesn’t even act have 8 number ones? Your premise is that they’d be selling the same numbers in the 80s that they’re selling today. The articles on this website show that premise’s incorrect. If it so easy to reach the top, why doesn’t everyone reach it?

MJD

Well, I haven’t answered that question because it wasn’t the message I was answering to 😉 That they would be selling the same isn’t my premise but your interpretation of it. I said if they were equally successful which is a very different thing. You ask why isn’t there more acts with 8 #1 albums: there is and there will be much more. Jay-Z has 14 against 10 for Elvis. Kenny Chesney has 8 against 7 for Elton John. Even Drake who debuted in 2010 already tied Elton, it’s only a matter of time before he tops Springsteen & Elvis.… Read more »

Donald Miller

I see that I have a typo in my post. My question was why doesn’t *every act* have 8 number one albums.

It might only be a matter of time for Drake IF he maintains his fan base. Drake could get hit by a bus tomorrow.

MJD

The “every” question is pointless, elseway why don’t you ask why doesn’t every act have 9 number one albums to make Kanye look like a newbie. Your point was that he was deserving a full study (and I agree with it) and raised his #1s as an argument. There is a good 30-50 acts that got to #1 with everything they released during the last 5 years, which proves that hitting the top is no more an argument to make you a superstar. Drake could get hit by a bus tomorrow that wouldn’t change a thing. He doesn’t need to… Read more »

Fanofpop

Still hoping for an update for him haha, I know right now chart masters seems to be more dominated by pop fans. I know that pop artists get more requests but I think it’s mainly because fewer rap fans know about chart masters as of right now. I am a pop fan myself, but the hip hop community on twitter is huge and it’d be a cool audience to break. Kanyedaily’s at 260k followers for example, most people on TOTC discord are rap stans. But yeah excited to see snoop, jay z, kanye, tupac, biggie and any other rap artists… Read more »

Last edited 1 year ago by Fanofpop
MJD

Hi Fanofpop! That’s true, there are much more requests from pop fans so far, which lead them to be more easily studied. I’ll admit it’s easier for us too since the heavy list of features make studies of artists like Kanye, Nicki, Future, Chris Brown a real pain! Estimating downloads for them is a struggle, it implies to look at tons of dedicated charts to know if a song sold 20k, 50k or 100k, which concludes in minimal EAS, so it’s kinda frustrating, it feels pointless. A classic rock artist at 50m EAS takes much less time to study than… Read more »

Fanofpop

Thank you haha

Syd Damon

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