CSPC: Imagine Dragons Popularity Analysis

Imagine Dragons, BIME

Streaming Sales

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

EAS of nearly 3,5 million units from streams is immense for any album, even recent ones that enjoyed the boost of the format. To register that figure with an album released in 2012 is thus absolutely insane. No other pre-2014 era came even close to 3 million, not even Adele‘s 21.

This total is made possible by two bigger than life songs, Radioactive and Demons. With monster numbers from both Spotify and YouTube, they add for nearly 2 million EAS together. If it wasn’t for these two songs, On Top of the World and It’s Time, around 400,000 EAS each, would look like monsters too. In all fairness, the entire album performs incredibly well. The album cut Bleeding Out is well over 100 million on Spotify and 9 more tracks are over 30 million.

Surprisingly, I Bet My Life comes only third among Smoke + Mirrors’ tracks. The relation to League of Legends provided a consistent source of exposure to Warriors while Shots has been gaining popularity through the years. In total the album adds for 1,8 million EAS from streams, a figure fairly healthy considering its relative poor reception at first.

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Updated figures (2021)

Night Visions (2012) – 7,000,000 equivalent albums
Radioactive – 18,815,000


They just did a massive certifications update on US and now have 89.5 million records sold. It would be interesting having a breakdown of pure sales now, specially with a new album coming!


I guess it’s confirmed that Reputation is at 6m+. I wonder what it’s total CSPC is.


It is at 8.3 million cspc. Hdd and chartdata confirmed numbers. She is at 79.8 million album sales csps.


Wow Night Visions competing with some of the biggest albums of the decade is shocking yet in hindsight i could see why as Imagine Dragons were all over the place when they debuted with this.


Thanks for this one! I’ve been looking forward to seeing how a newer rock era (Night visions) would compare to big ones from previous decades. I thought the total was going to be a little bit higher, not going to lie. But like you mentioned in the article, Night Visions is the second biggest album of 2012 so put that way, it really was a smash. I’m a fan of this band, however I feel much of their music is starting to sound quite similar. They found a formula and seem to stick to it. I hope they can experiment… Read more »


agree they are getting to shouty esp on the choruses. But I love Night Visions as a whole album. Evolve is more of if to compare like Coldplays a head full of dreams,everything is too commercial. Then Origins is somehow still similar but a little better but people tend to be a little tired of them maybe? as it wasnt as noticed as evolve. we can say its a flop just lie their 2nd album was.

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