CSPC: Elvis Presley Popularity Analysis

Moody Blue.

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

Compilations #1: Major Compilations Series

How to understand this table? If you check this example, these figures mean Elvis’ Golden Records sold 8,800,000 units worldwide. Then, the second statistics column means streams of all the songs included on this package add for 441,187 EAS.

The second part at the right of the table shows how many streams are coming from each original album as well as the share they represent. Thus, streaming figures tell us Loving You songs are responsible for 4% of the Elvis’ Golden Records tracklist attractiveness. In other words, it generated 357,000 of its 8,800,000 album sales. Eventually, we apply this methodology to all compilations.

The first run of Golden Records compilations was compiled to put together all orphan singles dropped by the King. That’s why the huge majority of the 15,71 million sales obtained by its 5 volumes are driven by orphan tunes.

In 1987, these older packages were replaced by new ones, The Number Hits and The Top Ten Hits. They sold most of their copies in the US since other compilations came out elsewhere. With the exception of Can’t Help Falling In Love, they were massively powered by orphan titles too.

The same is true for 30 #1 Hits and 2nd to None which became the new go-to compilations for the masses in 2002/2003. The former sold a stunning 13,4 million units, the highest selling album of the artist’s career. While we are only getting started with compilations, this set of greatest hits records already add for over 36 million sales!

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Colin Bratkovich

CHARTMASTER’s No.82 notes FOR LP FANS ONLY at 430,00 worldwide. Considering the contents of this LP contained ALL re-issued material (on single or EP release ) this initial sales figure seems right .Lower US charted figures in 1959 also back this up. It is surprising however, that after this LP was also converted into re-processed stereo in 1963,as well as mono, it still failed to make it to RCA’s MILLION DOLLAR status, even in RCA’s 1971 catalog. Someone at RCA just had to be asleep! Or if not, considering 8 track & cassettes sold ,just had to ADD sales well… Read more »

Colin Bratkovich

FLAMING STAR /CHARTMASTER’S no.77 / This (noted) post 1977 RIAA awarded LP is noted at 2,150,000 totaled by CHARTMASTERS. This has got to be too LOW, as it is based upon combined Camden-Pickwick figures, most of it from post 1977 successful marketing efforts, along with other ‘low priced’ budget product./As this LP was ALREADY noted as a MILLION DOLLAR LP seller by RCA (not RIAA) in it’s 1971 catalog. Yet these sales had to include a Billboard chart placing at 96.While this figure is considered low, the (then) rules made this LP have to sell more than the usual LP,… Read more »

Colin Bratkovich

CHARTMASTERS could look into (especially) the 1977 re-issued Presley LP sales of HAREM SCARUM no.23,SPINOUT no.26,DOUBLE TROUBLE no.28 & CLAMBAKE no.29.With these sales, each of these (deleted in 1971) US LPs, ADD to over 500,000 each, as WORLD entities./

Colin Bratkovich

Paradise Hawaiian Style 1966/Elvis Presley/CHARTMASTERS no 25./The 1971 RCA catalog notes this LP as a WORLDWIDE MILLION $ SELLER. This updates CHARTMASTERS WORLDWIDE figure of 430,000 before 1977.

Colin Bratkovich

It Happened At The World’s Fair-Elvis Presley.1963./CHARTMASTERS no.17.The CHARTMASTERS WORLD figure at 600,000.This LP DID reach top 10 chart status in 1963.It is NOT noted as a WORLDWIDE MILLION SELLER on the back of the Elvis For Everyone LP in 1965.It was put on stereo 8 ,as an 8 track (P8S-1140) in 1966.By 1971,it was DROPPED as a re-issued catalog item. Later in 1977,following Presley’s death, the LP was AGAIN released as (APL1-2568) in the (US)),featuring the original MONO cover, in STEREO form. Like all Elvis product release in 1977,however brief, this LP, as well on 8 track & cassette… Read more »

Colin Bratkovich

ELVIS IS BACK LP.CHARTMASTERS no.10 /CHARTMASTERS (US) at 675,000,has got to be low? As a WORLD total at 1,160,000,it seems that this LP has better stats to match? As Elvis’s first official ‘Living Stereo’ release (released in mono & stereo ,with mono sales selling more) in 1960-61.An another RCA mistake , it could have been a RIAA award in 1961,with RCA not getting around to it until 1999..This LP got to no.2 on BILLBOARD,& lasted on (LP) chart for 56 weeks. In March,2011,it actually charted as a re-issue in BILLBOARD, which then proclaimed it at 199,with an added week-a total… Read more »

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