CSPC: Elvis Presley Popularity Analysis

1972 ELVIS PRESLEY record Interior Sleeve

Streaming Sales

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

While streams of most former singles like the strong #1 hit Teddy Bear are mostly disappointing, except Blue Suede Shoes which generates a solid 45,000 EAS, the consistency shown by these 3 albums is quite good. For example, most tracks from the debut album are at more than 1 million at Spotify. Of course numbers aren’t incredible on a per-track basis but one needs to keep in mind that listening to a 800 plus tracks catalog takes a lot of time and ultimately reduces the average of plays.

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Colin Bratkovich

CHARTMASTER’s No.82 notes FOR LP FANS ONLY at 430,00 worldwide. Considering the contents of this LP contained ALL re-issued material (on single or EP release ) this initial sales figure seems right .Lower US charted figures in 1959 also back this up. It is surprising however, that after this LP was also converted into re-processed stereo in 1963,as well as mono, it still failed to make it to RCA’s MILLION DOLLAR status, even in RCA’s 1971 catalog. Someone at RCA just had to be asleep! Or if not, considering 8 track & cassettes sold ,just had to ADD sales well… Read more »

Colin Bratkovich

FLAMING STAR /CHARTMASTER’S no.77 / This (noted) post 1977 RIAA awarded LP is noted at 2,150,000 totaled by CHARTMASTERS. This has got to be too LOW, as it is based upon combined Camden-Pickwick figures, most of it from post 1977 successful marketing efforts, along with other ‘low priced’ budget product./As this LP was ALREADY noted as a MILLION DOLLAR LP seller by RCA (not RIAA) in it’s 1971 catalog. Yet these sales had to include a Billboard chart placing at 96.While this figure is considered low, the (then) rules made this LP have to sell more than the usual LP,… Read more »

Colin Bratkovich

CHARTMASTERS could look into (especially) the 1977 re-issued Presley LP sales of HAREM SCARUM no.23,SPINOUT no.26,DOUBLE TROUBLE no.28 & CLAMBAKE no.29.With these sales, each of these (deleted in 1971) US LPs, ADD to over 500,000 each, as WORLD entities./

Colin Bratkovich

Paradise Hawaiian Style 1966/Elvis Presley/CHARTMASTERS no 25./The 1971 RCA catalog notes this LP as a WORLDWIDE MILLION $ SELLER. This updates CHARTMASTERS WORLDWIDE figure of 430,000 before 1977.

Colin Bratkovich

It Happened At The World’s Fair-Elvis Presley.1963./CHARTMASTERS no.17.The CHARTMASTERS WORLD figure at 600,000.This LP DID reach top 10 chart status in 1963.It is NOT noted as a WORLDWIDE MILLION SELLER on the back of the Elvis For Everyone LP in 1965.It was put on stereo 8 ,as an 8 track (P8S-1140) in 1966.By 1971,it was DROPPED as a re-issued catalog item. Later in 1977,following Presley’s death, the LP was AGAIN released as (APL1-2568) in the (US)),featuring the original MONO cover, in STEREO form. Like all Elvis product release in 1977,however brief, this LP, as well on 8 track & cassette… Read more »

Colin Bratkovich

ELVIS IS BACK LP.CHARTMASTERS no.10 /CHARTMASTERS (US) at 675,000,has got to be low? As a WORLD total at 1,160,000,it seems that this LP has better stats to match? As Elvis’s first official ‘Living Stereo’ release (released in mono & stereo ,with mono sales selling more) in 1960-61.An another RCA mistake , it could have been a RIAA award in 1961,with RCA not getting around to it until 1999..This LP got to no.2 on BILLBOARD,& lasted on (LP) chart for 56 weeks. In March,2011,it actually charted as a re-issue in BILLBOARD, which then proclaimed it at 199,with an added week-a total… Read more »

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